How to make great advertising videos with Rendeforest.
There is no doubt, that advertisements are an essential part of any business, marketing campaign and promotion. What you need, is for your ad to reach as many people as possible. However, you need it also to be engaging and interesting. It’s not enough that people see it, they have to like it and remember it, and most importantly want to take the action, that you want them to. It being a purchase of your product, attendance to your event, or entering a contest you have announced. Lately, especially in the past year or two, video content have been the most popular mean of communicating with your fans, clients, followers, and heck, even friends. It all started from messaging, then we used to send each other pics, but now we share live feed, we share videos, that we have previously created. If a picture is worth a thousand words, then a second of a video is worth about 30.000 words. So you get the picture.
Now let’s say you are creating an ad for your online shop and the main goal is to drive sales. Video advertisement should be your number 1 choice, no doubt. Now there are pretty much 2 ways to go about it, you either hire someone to do it for you, or you do it yourself. Hiring an online video advertising company is a very costly option, but if you have the budget, by all means, go for it. For the rest of us on a tight plan, use an online video maker. In this article we are going to show you how to create a great ad using Renderforest. We have chosen a great template called Online Store Gallery. Just click on the Video Templates and in the search bar write Online Store Gallery. Click on the template and you will see this page: Simply click on create and start the journey! Step 1 - Visual aids You are going to see a window, which image is shown below. So now all you have to do is upload the image you want, and write the caption down below. We would suggest to have an interesting and informative picture here telling about your product. Since we are creating an online store ad here, we are going to take an appropriate pic for that. Now the caption should most likely be your company name or the slogan.
Once you upload the image, you will see the following window, suggesting changes to your picture. You can rotate it, if you need to. You can also choose which part of the pic to show, either zoom in, zoom out, or simply fit to the frame, or fill the frame. It all depends on the size of your image. In this case we are choosing to fit the frame. After you have chosen how to display your picture, you will also have the chance to crop it, if you need to. Now you need to write your company name and motto or slogan, if you have any. You can also write a selling point, or an attractive copy, that will make your potential clients transition from the potential status, to existing one. Here is what we have for our imaginary online shopping ad so far. After that you need to choose a group of products that you want to advertize or advertise your benefits. We live in very competitive times, so if you have an edge to your company, please make sure to show it off and make sure people know exactly why you are better than the rest of the companies, that fight for their place in the sun. In this particular case, we have chosen to advertise particular products, that are on sale. As you can see on the screenshot above, there is also a place to add text for the price, but we are going to do that on the next slide. BTW, you can always move your slides around and as many as you need to, to showcase your product or company. Click on the add scene to add a slide and drag and drop the scenes to move them around. The next couple of slides we are just going to fill with hot products that we have on sale here, in our online store. The last slide would the following: Here you can upload your logo and copy the URL of your company or whatever info you have, maybe you only have a facebook page or a physical address. Basically they need your contact info. Since we don’t have a logo, for our invented online store, we just uploaded a picture with an imaginary URL. Step 2 - It’s all about the colors The next step for us would be to choose the color pallet. As you can see on the picture below, there are many different color pallets and variations, that has been put together by the professional designers, so you know those ones match each other. However, if you want to choose a totally different one or have a color combination in mind or trust your own taste way more than others, simply choose to customise your color pallet. Here you can find 4 sets of colors you need to combine: background, secondary background, title color and text color. You are free to play around with them a little bit, just make sure they match each other and the theme of your video in general. If you have corporate colors, even better, make sure to choose them. As soon as you have all the colors down, we can move on to the next step, which is choosing the music for the video. Step 3 - Keep the groove on Now that we have chosen what images and what style we are going to show, we also need to pair it all up with a nice tune. Here you have 3 options. You can either choose a melody that exists in the music library of the software itself, upload your own song, or you can upload a voice over that you have recorded. Voice over would be perfect, if we had created a company advertisement, to tell all the benefits and why the company stands out from the crowd. But since we have created a sales ad, we will put music. Now you also have options here. You can either choose the same tune to accompany all your videos, so that your clients would associate that tune with you and only you. Or you can choose a unique sound for each video. In the media library you see here, all the songs and music are purchased and licensed.
For this particular video we have chosen the Upbeat Fashion Funk, which in our opinion fits the best - easy going, groovy and fun. Just click on the plus sign in front of the track to add it to your video. Step 4 - Crossing the finish line Now all is left to do is to render. Here you have 2 options, as you can see on the picture, either choose to buy the video in high quality right away or preview it. We recommend to preview your project first, since once you paid, you won’t be able to edit it any longer and export for free. You would be forced to come back to it, edit and export it again, ending up paying for it twice. To avoid that, just click on preview, and have a lifetime access to you video, which you can edit anytime, and as many times as you wish. So now click on preview and wait for your video to finish rendering. Once the rendering starts, you can leave the page, the video will automatically be saved on your profile page, in your videos. You can access it by clicking on your name on the upper right corner and choosing My Videos from the drop down menu. You can also choose to be notified by email, once your rendering is finished. As soon as the rendering is finished, the following image will be displayed on your page. You can click on play and preview it. If you have no other changes or brighter ideas to add, choose the best way to export the video. Here again, you have options to consider. You can always export it for free, with a watermark. On the upper right corner you will see the publish button and when you hover over it, it will open other buttons, where you can choose either to publish your video with one click on your social media of choice, download it for safekeeping or go to your My Videos page and see all the projects you have made. If having a watermark is not an acceptable option for you, you can either pay per export, i.e. for each project you create separately, or you can subscribe for a plan. There are 2 of them available - annual and monthly, and of course they are much more cost effective than paying per export. Here is the video that we have created for our fictional Mag’s Online store. Now you are all ready to start creating your own masterpiece. Hope this tutorial was helpful. If you have any more questions, make sure to check out our FAQs and if you still have any doubts or uncertainties, shoot us an email or write in social media, we will make sure to clarify anything you need. Make sure to let your imagination run wild and create the best ad that you can, tools are provided! And remember - experiment! There are many different templated that would have been good for an ad, we just happen to choose this one. Browse our templates by category or keyword to find the one that fits you best! Stay tuned for more tutorials, updates on our product and just interesting read on photography, music, cinematography and more.