How to Create Minimalist Promotional Videos

How to Create Minimalist Promotional Videos

10min read  

14 Sep 2020

Minimalism gets more and more popular, and it’s not a surprise to see this style in promotional videos as well. Minimalist promotional videos put the focus on important things and make it easier for people to see what you really want them to see.

Creating a minimalist promo video comes with its challenges, of course. It has to be simple, yet beautiful and memorable, to send your desired message out to your target audience

Be it a promo for a product, an event, a restaurant, a fashion brand, a blog, or a YouTube promotional video, with this style you can underline the best features of your brand or product, and reach more potential consumers. 

It might sound difficult to make a professional promo video that can have the desired outcome, but we’ve got you. With Renderforest you can see how fast and fun the process of creating effective promotional videos can be. 

Check out an example of what you can make on our platform. 

Are you ready to start creating your professional minimalist promo video within minutes? Then let’s start right away. 

First of all, you will need to Sign in to your Renderforest account. If you don’t have an account on our platform, you can always Sign up for free. 

After you are all set, go to the “Create video” section on the main menu, and then click on the  “Animated videos” subsection. On the list, choose the “Product and service promotion” option. You’ll then face a large number of promo video templates, from where you can choose exactly what you are looking for.

minimal promo - templates

For this tutorial, we’ll be using the “Coffee Shop Promotion” preset, which is included in the “Clean Minimal Promo Pack template. But you can surely choose whichever template and preset you want. After choosing the template you need, click on the “Create now” button to start. 

minimal promo - coffee shop

You will then see your dashboard, with already set scenes. You can always change the sequence of the scenes, delete, duplicate, and replace them, or add additional ones in between.  

minimal promo - scenes

To add your video and image file to the scenes, click on the offered fields, and choose “Upload” and choose from your device. In case you want to choose one from your previous uploads, you can click on the “Media library” option.  

To add a media file from the web, choose “Video URL” or “Image URL” respectively, and paste the links. And last, but not least, the “Stock footage” along with the “Stock image” option, depending on the scene type, will offer you a variety of media from our collection. 

minimal promo - edit video

Note that the added media files can also be cropped and trimmed, according to your liking. 

minimal promo - edit photo

Before moving on to the next step, you can also add and edit the text fields, by clicking on them and typing in your text.  

minimal promo - edit text

In the “Color” section, you can choose the color combination of your video, as well as create your own color schemes by clicking on the custom color. See the changes by previewing them on one of the offered scenes. 

minimal promo - edit color

Now it’s time for you to choose a suitable music track for your masterpiece. Moving to the “Music” section on top of the page, you can choose a track from our “Music library”, “Upload” a track from your device, choose one uploaded before, or add a voiceover instead. Want to make it super-minimalistic and cut off the sound all together? No problem, you can always remove the audio from your promo video. 

minimal promo - music library

After making sure your video is ready to be exported, move to the final step, which is “Preview”. We recommend choosing the “Free preview” option, before moving on to the paid option and downloading your video with better quality. Note that you can also add your own watermark to the video, by enabling the option and adding your logo.  

minimal promo - preview

There are two ways for you to export your video. The first one is the free option, which offers SD360 quality videos with the Renderforest watermark. You will be able to edit, download, and publish your videos any time you want. 

The other exporting option for you is to buy high-quality videos by choosing one of our paid subscription plans. You can find all the details of our pricing here.

There you go! Now your video is complete and ready to be used on different platforms, to promote your brand with minimalistic and beautiful animation. 

You might also enjoy using some of our other minimal promo video presets. Try them out right away! 

Event Promotion 

If you are looking for a simple and aesthetic way to promote your event, then this preset is here to help you. Attract your potential audience and followers with ready-made scenes, text, colors, and tracks, to raise interest around your upcoming event.  

 

Try Now

Marketing Agency Promotion 

Promote your marketing company with an impressive promo video. This is another way for you to attract more people and reach your target audience more effectively and with style.  

Try Now

Company Story Promotion 

Simple, fast, and effortlessly beautiful. These eye-catching scenes and modern text fonts, combined with calming lines and dots, will make your promo video both effective and interesting. Explore right away!  

Try Now

Product Launch Promo  

Are you interested in promoting your products with an aesthetic style and moody colors? Try our Product Launch preset, to make promotional videos, full of urban scenes, good music, and more.   

Try Now

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