65+ Facebook Statistics to Know for 2019 [Infographic]

65+ Facebook Statistics to Know for 2019 [Infographic]

9min read  

19 Aug 2019

About the third of the world’s population uses Facebook. What does it mean for your business or brand? Statistics are not just numbers. Instead of looking at them, you should look through them and see how they can be used to your advantage.

More than 80 million businesses have Facebook pages. The competition is tough, isn’t it? But, if you’re armed with effective strategies to drive engagement and attract the attention of your audience, you win. 

How can you keep your audience engaged? Video posts get at least 59% more engagement compared to texts and images. So, make your conclusions.

In this infographic, you’ll find 65+ Facebook statistics and facts about the site usage and the demographics of the users, stats for marketers that will help to improve your strategy, ad statistics, and other interesting stats you should know.

Let’s dive in!


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General Facebook Statistics

  • 22% of the world population uses Facebook
  • 2.41 billion monthly active users
  • 1.59 billion daily active users
  • Over 1 billion mobile-only users
  • Users spend an average of 35 minutes of the day on Facebook
  • Facebook Lite has 200 million users worldwide
  • More than 270 million profiles on Facebook are fake
  • The company removed 2.2 billion accounts in the first quarter of 2019
  • 100 million hours of video is watched by Facebook users alone each day
  • Video posts get at least 59% more engagement compared to other posts
  • 85% of Facebook video is watched without sound


Facebook User Statistics

  • 69% of US adults use Facebook
  • 53% of users are women
  • 29.7% of users are 25-34 years old, with the most common age demographic
  • 64% of adults aged between 50 and 64 use Facebook
  • 50% of 18-24-year-olds use Facebook once they wake up
  • 74% of American users are on the site daily
  • The average number of friends is 338
  • India has over 270 million users followed by 210 million from the US


Facebook Revenue

  • Facebook net worth as of July 19, 2019, is $573.12B
  • Facebook’s total revenue was $13.23 billion as of Q2, 2018
  • Facebook’s net income was estimated at $5.1 billion as of Q2, 2018
  • The platform’s total costs and expenses were $7.36 billion as of Q2, 2018
  • 2018’s Q2 capital expenditures reached $3.46 billion
  • Facebook bought Instagram for $1 billion in cash and stock
  • Instagram is responsible for 20% of Facebook’s mobile ad revenue
  • Facebook acquired WhatsApp for $19 billion 


Stats for Marketers

  • More than 80 million businesses have Facebook pages
  • For 67% of marketers, Facebook is the most important social platform
  • 32% of Facebook users engage with brands regularly
  • 69% of Gen Z-ers use Facebook to learn about live events
  • 95.1% of user accounts are accessed via smartphone
  • Posting just once or twice per day on Facebook increases the engagement by an average of 40%
  • The best time to post on Facebook is between 12 p.m. and 3 p.m. on Monday, Wednesday, Thursday, and Friday
  • Posts longer than 1,500 words can have 22.6% more likes


Facebook Ad Statistics

  • 93% of social media advertisers use Facebook Ads
  • The best days to post ads on Facebook are Thursday, Friday, and Saturday
  • Facebook ad spend increases between 1 p.m. and 3 p.m
  • Total Advertising Audience(MAU) - Facebook  2.121 million


Interesting to know 

  • Mark Zuckerberg suffers from red-green colorblindness. This is why Facebook’s primary color scheme is blue
  • Facebook is available in 43 different languages
  • Facebook’s user base grows by 8 people per second
  • 55 million status updates are made every day
  • 600.000 hacking attempts are made to Facebook accounts every day
  • In Britain, a woman was given 20 months in jail for creating fake Facebook profiles
  • Facebook’s “Like” button used to be the “Awesome” button
  • Like button has been pressed 1.13 trillion times
  • The most powerful emotion is love (46% of reactions)
  • Facebook has been blocked in China since 2009
  • Al Pacino was the first “Face” on Facebook 
  • Peter Thiel, the co-founder of PayPal, was the first major investor to back Facebook ($500,000)
  • Sean Parker, the co-founder of Napster, acquired the facebook.com domain name for $200,000



  • February 4, 2004, Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin launched Facebook
  • September 20, 2005, thefacebook.com officially dropped the ‘’the’’ and became Facebook 
  • April 1, 2006, Facebook for mobile launched
  • June 22, 2007, Facebook Video launched
  • April 6, 2008, Facebook chat launched
  • February 9, 2009, Introduction of the Like button
  • August 18, 2010, the launch of Facebook places
  • August 9, 2011, Messenger launched
  • April 9, 2012, Facebook announces the acquisition of Instagram
  • February 28, 2013, Facebook announced the acquisition of Atlas 
  • February 19, 2014, Facebook announced the acquisition of WhatsApp
  • July 17, 2014, Facebook mentions launched
  • September 23, 2015, 360-degree videos on Facebook 
  • February 24, 2016, Reactions launched globally
  • December 4, 2017, Messenger Kids introduced
  • October 8, 2018, Facebook Portal and Portal + introduced
  • March 6, 2019, Zuckerberg shared his vision for a privacy-focused social platform


Do you need to boost your Facebook presence? Pay attention to the above-mentioned statistics and optimize your Facebook marketing strategy accordingly. 

You can start using videos and video ads that appear to be more effective than texts and images. Consider using online video maker tools that offer hundreds of ready-made video templates. Pick a template, customize it and export your video in high quality. 


Pick a Template


Sources: Facebook NewsroomHootsuiteFortune.comBuffer, Omnicore Facebook statisticsBrandwatchZephoriaSmartinsightsBoredpanda

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