100+ Facebook Statistics for 2023 [Infographic]

Renderforest Staff

11 Feb 2021

8 min read

100+ Facebook Statistics for 2023 [Infographic]

General Facebook Statistics

22% of the world population uses Facebook
Facebook has 2.70 billion monthly active users
It has 1.79 billion daily active users
78% of Facebook users access Facebook only via mobile
Users spend an average of 58.5 minutes of the day on Facebook
Facebook Lite has 200 million users worldwide
More than 120 million profiles on this social media platform are fake
The company removed 2.8 billion fake accounts from 2017 to 2020
Facebook is the number one social platform, with 60.6% of internet users
Facebook owns 43.3% of all social networking site visits in the US
Messenger has over 1.3 billion monthly active users
Facebook Stories has 300 million active users daily
100 million hours of video is watched by Facebook users alone each day
Videos get 6.15% engagement, while status posts get only 1.3%
85% of Facebook video is watched without sound
On Facebook, square videos get 35% more views than landscape videos
80% of users are annoyed when videos auto-play sound

Facebook User Statistics

69% of US adults use Facebook
57% of the global users are male
29.7% of users are 25-34 years old, with the most common age demographic
64% of adults aged between 50 and 64 use Facebook
50% of 18-24-year-old people use Facebook once they wake up
74% of American users are on the site daily
65% of Facebook users are under the age of 35
74% of high-income earners are on Facebook
75% of users are college-educated
88% of users are on Facebook to stay in touch with friends and family
The average number of friends is 338
India has over 280 million users followed by 190 million users from the US
65+ years old users are the fastest-growing group on Facebook
According to Facebook, users share over 100 billion messages each day
FB has over 10 million groups with almost 1.4 billion users
The number of Facebook users in the US will grow up to 223.2 billion by 2023

Facebook Revenue

Facebook net worth as of May 8, 2020, is over $600 billion
Facebook’s ad revenue is $17.4 billion as of Q1, 2020
Facebook’s net income was estimated at $5,178 billion as of Q2, 2020
The platform’s total costs and expenses were $46.71 billion as of 2019
2020’s Q3 capital expenditures reached $ 3,68 billion
Facebook bought Instagram for $1 billion in cash and stock
Instagram is responsible for 20% of Facebook’s mobile ad revenue
Facebook acquired WhatsApp for $19 billion
Facebook will generate nearly $226 per user in the U.S. in 2021

Stats for Marketers

For 67% of marketers, Facebook is the most important social platform
86% of marketers are using Facebook for advertising
32% of Facebook users engage with brands regularly
69% of Gen Z-ers use this social media platform to learn about live events
95.1% of user accounts are accessed via smartphone
Posting just once or twice per day on Facebook increases the engagement by an average of 40%
The best time to post on Facebook is between 12 p.m. and 3 p.m. on Monday, Wednesday, Thursday, and Friday
Posts longer than 1,500 words can have 22.6% more likes
78% of American consumers discover retail products to buy via Facebook
There are over 140 million businesses on FB
80 million small businesses have a Facebook page
As of January 2021, Samsung is the most popular brand on the platform, after Facebook App, with over 161 million fans
Marketers have less than 2 seconds to draw attention and engage FB users

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Facebook Ad Statistics

93% of social media advertisers use Facebook Ads
The best days to post ads on Facebook are Thursday, Friday, and Saturday
Facebook ad spend increases between 1 p.m. and 3 p.m
Facebook’s total Advertising Audience(MAU) is 2.121 million
Facebook had 8 million average monthly advertisers as of Q1, 2020
94% of Facebook Ad revenue is from mobile
The average cost per click for a Facebook Ad is $1.72
The average FB CTR is 0.9%, and the average CVR is 9.21%
Facebook’s share in the global digital advertising market is 19.7%

Interesting to Know

Mark Zuckerberg suffers from red-green colorblindness. This is why Facebook’s primary color scheme is blue
Facebook is available in 101 languages
Facebook has an “English (Upside down)” option in its language list
Facebook has 70+ offices and 15 data centers around the world
The number of its full-time employees is 52,534
Its user base grows by 8 people per second
55 million status updates are made every day
600.000 hacking attempts are made to Facebook accounts every day
In Britain, a woman was given 20 months in jail for creating fake Facebook profiles
Facebook’s “Like” button used to be the “Awesome” button
The “Like” button has been pressed 1.13 trillion times as of 2016
The most used Facebook reaction is “Love”, with 41% of clicks
The meaning of the term “Poke” has never been defined
Facebook has been blocked in China since 2009
36% of the top Facebook stories are about politics
Al Pacino was the first “Face” on Facebook
Peter Thiel, the co-founder of PayPal, was the first major investor to back Facebook ($500,000)
Sean Parker, the co-founder of Napster, acquired the facebook.com domain name for $200,000
Cristiano Ronaldo is the most followed person on Facebook
Facebook-owned apps have over 16 billion downloads all together

History

February 4, 2004, Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin launched Facebook
September 20, 2005, thefacebook.com officially dropped the ‘’the’’ and became Facebook
April 1, 2006, Facebook for mobile launched
June 22, 2007, Facebook Video launched
April 6, 2008, Facebook chat launched
February 9, 2009, Introduction of the Like button
August 18, 2010, the launch of Facebook places
August 9, 2011, Messenger launched
April 9, 2012, Facebook announces the acquisition of Instagram
February 28, 2013, Facebook announced the acquisition of Atlas
February 19, 2014, Facebook announced the acquisition of WhatsApp
July 17, 2014, Facebook mentions launched
September 23, 2015, 360-degree videos on Facebook
February 24, 2016, Reactions launched globally
March 28, 2017, Facebook Stories created
December 4, 2017, Messenger Kids introduced
September 28, 2018, Facebook announced an attack on the social network that exposed information on nearly 50 million users
October 8, 2018, Facebook Portal and Portal + introduced
March 6, 2019, Zuckerberg shared his vision for a privacy-focused social platform

Sources: Facebook Newsroom, Hootsuite, Omnicore Facebook statistics, Zephoria, Sprout Social, Oberlo, Influence Marketing Hub, Statista, CSImarket, Boredpanda

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