Search icon
How to Generate Permanent Traffic to Your Video Blog

How to Generate Permanent Traffic to Your Video Blog

11 min read  

19 Feb 2019

 

Yes, you can generate permanent traffic to your video blog.

Video content itself is a great way to generate permanent traffic. According to Copypress with the reference to multiple studies, video content can increase traffic by over 150%. Moreover, this source claims that 62% of businesses reported a substantial increase in traffic after launching their own video blog.

Generally, marketers say that videos do help to generate more traffic, with 78% of respondents supporting this statement. Thus, having a channel where you upload your videos is a great way to increase brand awareness, no matter whether you own a company or you are a brand yourself.

In 2018, video content has proven to be a very effective way to build up your online presence. Blurbpoint has named video to be a #1 preferred content with 87% of respondents supporting this statement:

video blog

Source: Blurbpoint

In 2019, this tendency will only keep growing, engaging more entrepreneurs and creators to start a video blog and promote their brand.

Despite what some SEO professionals might say, there are many possibilities for you to take in order to channel permanent traffic to your video blog. Of course, Google isn’t smart enough to watch your videos (yet), but there are some SEO techniques that can definitely help you reach bigger audiences.

Let’s take a look at some tips to help you generate permanent traffic to your video blog.

 

  1. Invest Time and Creativity in Video Descriptions

 

To drive permanent traffic to your videos, you need to learn how to trick search engines, because they don’t know yet how to listen to your video. This means that you should rely heavily on the text, which is the foundation of SEO.

If you have a video blog, you’re pretty familiar with what a video description is. But chances are that you haven’t paid enough attention to it, thus resulting in bad traffic and fewer views than your videos deserve.
Let’s analyze. Take a look at this video description:

generate traffic

Source: YouTube/Kitchen Nightmares

Now, what’s good about this description is that it has links to social media and other YouTube channels to help the viewers explore more about Gordon Ramsay and his projects. However, this description is still too short for a search engine to identify the value of the video itself. It would be great to add the names of the episodes listed in this video and short descriptions of them to give the viewers a little gist.

What’s the formula for a good video description? Peter Sanders, a marketing specialist from an international company Flatfy shares his advice:

  • Write a short introduction by including the title of your video in the description.
  • Make it concrete and informative. If a very short description is too bad for the SEO, it doesn’t mean that you have to run to extremes and write a novel in a description box. Single out the most important highlights of your video and create a bullet list to improve readability.
  • Generate keywords and include them in your video description. Keyword research is a must for successful SEO, so if you need to funnel traffic to your videos, concentrate on including long-tail and short-tail keywords.
  • Instead of writing a conclusion include the backlinks to your social media and website.
  • Add a call to action. Encourage viewers to leave a comment and share their feedback on whether they find your videos informative. Their suggestions will help you work on the quality of your videos.

 

  1. Funnel Traffic to Your Video Blog with Regular Blog Posts

 

For maximum web exposure, many entrepreneurs and creators have their own website, where they share different blog posts. For instance, Neil Patel, the founder of Kissmetrics, often publishes blog posts on his website with the reference to his YouTube channel:

how to generate traffic to your website

Source: Neil Patel

This tip will work perfectly for those who started with a regular blog and after receiving attention decided to reach a bigger audience and launched a video blog. By including the references to your videos in regular blog posts you notify your readers that they can check out your video blog as well for more information on a particular topic.

Search engine optimization has quite strict rules when it comes to driving permanent traffic to any blog. Everything you include in your blog posts is checked for relevance, so you cannot just put a link to a video to receive traffic. It should be in tone with the subject of your blog post that, in its turn, should bring value to the reader. If everything is balanced, you’ll be able to improve SEO and drive permanent traffic both to your website and your video blog.

 

  1. Drive Traffic with Social Media

 

Social media platforms are a goldmine for traffic. Social media unite massive audiences that, according to a 2018 report, have reached over 2.34 billion people. And Statista claims that only Facebook alone unites the audience of over 2 billion people.

how to generate website traffic

Source: Statista

Online social media community is very generous and doesn’t leave anyone who reaches out unattended. Every entrepreneur and creator uses social media to reach their followers and update them about their life and work. However, you can do more than that in terms of generating permanent traffic to your video blog. Here are some ideas:

  • Turn more attention to your video blog by creating a Facebook post each time you upload a video. What it does is it notifies your followers about the new content and gives them a little insight. Don’t just put a link and add the title of the video. Write a catchy description that will make your followers explore more. It’s also a great idea to share your experience while making the video.
  • Twitter doesn’t offer many options in terms of promoting video content, but it is still a great way to drive traffic to your video blog. Twitter relies heavily on hashtags, so make sure you include more relevant ones in your tweet to reach bigger audiences.
  • Instagram is one of the most versatile platforms and has a variety of features that allow to successfully promote video content. Besides basic kinds of videos that can be used on social media, Instagram has an IGTV feature as well as carousel feature that both allow you to post different video content. This may include behind-the-scenes videos, short trailers, and clips that are all aimed at engaging your followers to watch your video blog. Also, don’t forget about hashtags to help more Instagram followers find your profile.

 

Using social media to generate permanent traffic to your video blog also means that you need to work with your following base non-stop. Interacting with your followers and keeping them engaged in the process of creating new videos is a great way to funnel traffic. What can you do to increase their inquisitiveness?

  • Ask them to leave a comment under your videos. Many YouTubers often ask their subscribers to share their experience and opinion in the comment section. This not only provides you with great ideas but it also creates a strong online community, which is great for your video blog and your brand.
  • Create a survey. Today, all social media platforms, as well as YouTube, have a feature of surveying subscribers. Take advantage of that: knowing what your followers think about your video blog will definitely bring a lot of benefits.

 

Final Thoughts

 

Having a video blog is a great way to channel your creativity. And, although generating permanent traffic to it can seem a bit challenging, it’s totally doable. Incorporate these tips in your promotion strategy, and soon you’ll be able to reap the fruits of your creativity and hard work.


Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a real estate agent at Flatfy. He likes everything related to traveling and new countries.

 

User Avatar

Article by

Dive into our Forestblog of exclusive interviews, handy tutorials and interesting articles published every week!

Read all posts by Renderforest Staff
Related Articles
Close icon
Search icon