What is an Explainer Video and Why Do You Need It?
4 Feb 2020
19 Feb 2019
Yes, you can generate permanent traffic to your video blog.
Video content itself is a great way to generate permanent traffic. According to Copypress with the reference to multiple studies, video content can increase traffic by over 150%. Moreover, this source claims that 62% of businesses reported a substantial increase in traffic after launching their own video blog.
Generally, marketers say that videos do help to generate more traffic, with 78% of respondents supporting this statement. Thus, having a channel where you upload your videos is a great way to increase brand awareness, no matter whether you own a company or you are a brand yourself.
In 2018, video content has proven to be a very effective way to build up your online presence. Blurbpoint has named video to be a #1 preferred content with 87% of respondents supporting this statement:
In 2019, this tendency will only keep growing, engaging more entrepreneurs and creators to start a video blog and promote their brand.
Despite what some SEO professionals might say, there are many possibilities for you to take in order to channel permanent traffic to your video blog. Of course, Google isn’t smart enough to watch your videos (yet), but there are some SEO techniques that can definitely help you reach bigger audiences.
Let’s take a look at some tips to help you generate permanent traffic to your video blog.
To drive permanent traffic to your videos, you need to learn how to trick search engines, because they don’t know yet how to listen to your video. This means that you should rely heavily on the text, which is the foundation of SEO.
If you have a video blog, you’re pretty familiar with what a video description is. But chances are that you haven’t paid enough attention to it, thus resulting in bad traffic and fewer views than your videos deserve.
Let’s analyze. Take a look at this video description:
Now, what’s good about this description is that it has links to social media and other YouTube channels to help the viewers explore more about Gordon Ramsay and his projects. However, this description is still too short for a search engine to identify the value of the video itself. It would be great to add the names of the episodes listed in this video and short descriptions of them to give the viewers a little gist.
What’s the formula for a good video description? Peter Sanders, a marketing specialist from an international company Flatfy shares his advice:
For maximum web exposure, many entrepreneurs and creators have their own website, where they share different blog posts. For instance, Neil Patel, the founder of Kissmetrics, often publishes blog posts on his website with the reference to his YouTube channel:
This tip will work perfectly for those who started with a regular blog and after receiving attention decided to reach a bigger audience and launched a video blog. By including the references to your videos in regular blog posts you notify your readers that they can check out your video blog as well for more information on a particular topic. Besides, you can use branded links in your video descriptions to link back to your blog.
Search engine optimization has quite strict rules when it comes to driving permanent traffic to any blog. Everything you include in your blog posts is checked for relevance, so you cannot just put a link to a video to receive traffic. It should be in tone with the subject of your blog post that, in its turn, should bring value to the reader. If everything is balanced, you’ll be able to improve SEO and drive permanent traffic both to your website and your video blog.
Social media platforms are a goldmine for traffic. Social media unite massive audiences that, according to a 2018 report, have reached over 2.34 billion people. And Statista claims that only Facebook alone unites the audience of over 2 billion people.
The online social media community is very generous and doesn’t leave anyone who reaches out unattended. Every entrepreneur and creator uses social media to reach their followers and update them about their life and work. However, you can do more than that in terms of generating permanent traffic to your video blog. Here are some ideas:
Using social media to generate permanent traffic to your video blog also means that you need to work with your following base non-stop. Interacting with your followers and keeping them engaged in the process of creating new videos is a great way to funnel traffic. What can you do to increase their inquisitiveness?
Having a video blog is a great way to channel your creativity. And, although generating permanent traffic to it can seem a bit challenging, it’s totally doable. Incorporate these tips in your promotion strategy, and soon you’ll be able to reap the fruits of your creativity and hard work.
Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a real estate agent at Flatfy. He likes everything related to traveling and new countries.
Dive into our Forestblog of exclusive interviews, handy tutorials and interesting articles published every week!Read all posts by Renderforest Staff