Holidays are the best time to connect with people and develop lasting relationships. Especially, when those people are your customers.
Holiday marketing has been around for a long time. Brands like Coca-Cola, Apple, and many others run their online and offline marketing campaigns during the holiday season. It not only helps to maximize sales but also to increase brand awareness and engage with people.
What makes a successful holiday marketing campaign? There are so many things to consider, so planning your campaign comes first. And, of course, you need a creative idea to get started.
If you don’t know where to start from, or just want to spice up your holiday marketing campaign, then read on!
In this article, we’ll define what holiday marketing is and share holiday campaign ideas with best practices and tips.
- What is Holiday Marketing
- Holiday Marketing Ideas
- Holiday Marketing Tips
What is Holiday Marketing
Halloween, Thanksgiving, Black Friday and Cyber Monday, Christmas and New Year, Valentine’s Day, Easter, there are so many holidays to celebrate!
And so many presents to buy.
Holiday marketing is promoting a business through marketing campaigns that are built around specific holidays and usually include special discounted offers that are time-limited.
Rumors say that holidays were invented by marketers. As the holidays are approaching, shoppers are more inclined to make purchases, especially with special holiday deals and discounts. In fact, more than 60% of US consumers prefer to shop for holiday gifts online.
What makes holiday marketing special for businesses?
- People have a clear purchase intent
- The festive mood and emotions affect the decision-making process
- The limited-time adds up to the sense of urgency
- Customers are more open to building relationships with brands
- Holiday campaigns can reach wider audiences
Now you think that you can do it with your eyes shut. Don’t forget about your competition. They are trying as hard as ever to attract the attention of the audience. So, you should always be one step ahead.
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Holiday Marketing Ideas
With all the holiday buzz all around the internet, and not only, it’s crucial to create campaigns that stand out.
We’re not here to reinvent the wheel. It’s not about what you do but how you do it. Simple campaigns with a creative touch are what you need.
Think about what makes you unique, add your brand values, and create campaigns that will speak for themselves.
Below you can find some ideas to try this holiday season.
Videos have always been one of the most effective tools that marketers use to stay in the minds of their audience. This type of content is impressive and memorable. Videos help to easily spread your message and attract the attention of people both online and offline.
With a well-executed video marketing campaign, you can even go viral. So, if you’ve never tried it before, it’s time to reconsider it.
First, you need to set your goals, choose your target audience, decide on the video theme, and how you’re going to share it.
What kind of videos can you create? Well, there are a lot of options. Let’s list a few:
- Video ads
- Company culture videos
- How-to videos
- Holiday greetings
- Thank you messages, and a lot more.
If you can’t choose one, create several videos and share them all as part of the same campaign. Besides, there are so many ways to combine videos with other marketing tools. It all depends on your ideas and creativity. So, don’t limit yourself.
In case you’re worried about the budget, there are always cost-effective ways you can try. In case of video creation, you can use online video maker tools and create your own videos with customizable video templates. You don’t even need any technical skills.
So, put all your excuses down and start planning your video holiday campaign!
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Giveaways have become one of the most favorite campaigns of social media marketers. They not only help to spread the word about a brand on social media, but also help to engage with the audience, and why not create interest in their products and services.
People love freebies, especially during the holiday season. So, make a holiday giveaway to make them even happier.
The best place to share your giveaway is social media. Don’t forget to use relevant hashtags.
You can choose the format of your post – image or video. Here’s an example of a Christmas giveaway video:
For your giveaway, you’ll need to:
- Write the terms and rules of participation: for more exposure, you can ask the participants to share the post on their profiles or Stories.
- Choose the prize: this is usually a sample of your product, but you can also choose any other prize.
- Select the number of winners: it’s also up to decide how many participants will get the prize. Usually, you can pick 3-5 lucky winners.
- Announce the winners: set a date until when your giveaway is active and then share the names of the winners.
Once you have everything ready, share your giveaway with your followers and enjoy the results!
Influencer Marketing Campaigns
Have you heard about influencer marketing? Recently, it’s become a pretty common term. Influencers are people who have a certain number of followers who actively engage with their content.
These people can somehow influence their followers to use a product or service by sharing it on their social media.
There are different types of influencers – from celebrities to customers and brand fans.
Even if you can’t afford celebrities and macro-influencers, you can still find micro-influencers or your brand fans to collaborate with.
If you’re lucky enough, you can find influencers who are ready to collaborate with you in exchange for your products or services. At least you can try to offer it.
To find influencers you should:
- Choose the right platform for your brand
- Find niche influencers or people who have a certain number of followers who are ready to collaborate with you
- Contact them and discuss the terms of collaboration
While it sounds easy, it can be quite time-consuming. But, your efforts can pay off, especially during the holiday season.
Co-marketing with Other Brands
Another interesting holiday campaign is co-marketing. In this case, you find brands that would like to collaborate with you. Together, you create a campaign that’s beneficial for both of you.
Here, it’s important to find the right partner. It can be any company in your niche that is not your competitor while at the same time, your products somehow complement each other and target the same audience.
This may sound a little complicated. But don’t get confused. For example, let’s take one company that sells online games, and another company that sells print-on-demand products. They can collaborate by creating a special holiday merch campaign with the game designs of the 1st company and promoting each other.
You can always find creative ways to collaborate with others and surprise your customers with unique solutions that will benefit you all.
Email Marketing Campaigns
Before spamming the inboxes of your audience, consider creating a strategy and planning your email campaign.
Can you imagine how many emails people get during the holiday season? So, the goal of your email campaign is to stand out and get your email opened first.
The subject line is what makes people click on your email and read it. This is a big challenge, especially during the holidays. So, what makes a subject line clickable?
Your holiday subject lines should:
- Be personalized
- Be relevant
- Include free offers
- Generate curiosity
- Not be spammy
- Be magical and special
There’s no shortcut to creating an effective subject line. All you can do is do your research and use A/B testing to understand what works best for your audience.
Making your users click and open your email is not enough, they should also be interested in your offer and actually interact with it. This is where you should come up with an irresistible holiday deal.
First, you should decide when you want to send your email: before the holiday, during, or after it. Then, think about the contents of your email. You can send coupons, gift cards, announce your discounts, share your event, and much more.
Make your email campaign stand out with its unique touch and creative elements. And, don’t forget to add value for your audience.
Some marketing strategies don’t require a big budget. But if you’re ready to invest some more, you can try paid advertising.
Here you have many opportunities with advanced targeting options. You can use seasonal keywords in your pay-per-click campaign. Or, run social media ads and offer specific deals to a certain audience segment.
Here, the most important things to consider are:
- Choosing the right platform
- Targeting the right audience
- Using relevant messaging
Test and optimize your campaigns for better ROI. Try different ad formats, visuals, text, and deals. This will help you maximize your results and bring in more sales.
There are endless ways to combine different strategies and tactics for a successful campaign. You don’t have to concentrate on one idea and limit yourself to a specific strategy.
Come up with creative strategies, test, and improve them in time to crack the code of effective holiday marketing campaigns.
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Holiday Marketing Tips
With all the right strategies at hand, you are sure to get amazing results during the holiday season. To help you better prepare for your campaigns, we’ve prepared a list of holiday marketing tips.
Read on and learn more about how you can maximize the effectiveness of your holiday campaigns!
Keep a Holiday Campaign Calendar
To keep everything organized, have a holiday campaign calendar with all the holidays and key dates you’re planning to celebrate with your audience.
Organize your calendar by month or by season, depending on the number of holidays. Once you prepare the list of holidays with their dates, start collecting some inspiration for each one, so that when the time comes, you’ll have the right references at hand.
This calendar will help you plan your holiday campaigns beforehand, with no rush. There are many online calendars with special dates, but only some of them let you make notes. So, you can consider creating a calendar in your preferred format and tools.
You can also turn your calendar into a presentation and share it with your team. You can use online presentation maker tools to collaborate with your team on the same project.
Create Campaigns for Your Target Audience
No matter what kind of campaign you create, keep your audience in mind. You might be attracted to the thought of bringing in many new customers. But remember that your offer and message should be addressed to a specific group of people that are interested in your product or service.
If your campaign targets a broad audience, you won’t be satisfied with the results.
Do you know your target audience? That’s another question you should ask yourself. If you don’t know, then you should first define it.
Be Flexible and Adapt Quickly
Thorough planning is the best way to protect your campaigns from the unexpected. But no matter how well you plan them, you can’t avoid some unexpected surprises and problems.
Whether it’s a missed deadline or an email newsletter scheduled at the wrong day and time, you and your team should be flexible and quickly adapt to the situation by making the right decisions.
Update Your Landing Pages
One of the advantages of having holiday campaign landing pages is that you can use them every year. The only thing you need to do is update them for your new campaign.
Now, you don’t even have to be a coder to create landing pages. With online website builders, you can create a landing page in minutes using customizable website templates.
Choose a simple layout and customize based on your content. And, next year you can just edit your existing landing page by adding your new offers and deals.
Don’t Stress on Urgency
During the holiday season, people are more likely to buy things than ever as they are looking for presents or just preparing for a holiday party. In any case, they are already in a hurry to buy all that’s necessary.
Phrases like “limited time”, “hurry up to buy”, “now or never”, and alike will stress them out even more. Of course, urgency and scarcity have always been in use by marketers to boost sales. But remember that it only works if people are really interested in your product.
Besides, you should clearly communicate the value of your product or service. And, justify the discounted price, otherwise, you risk devaluing your offer.
Treat Your Existing Customers First
We’ve established above that holiday marketing aims at boosting sales and bringing in new customers. But don’t forget that you already have another very important audience segment that can’t be ignored. It’s your existing customers.
When planning your holiday campaigns, keep them in mind and think about how to encourage brand loyalty. Maybe you should even create a special offer that will enhance their experience with your brand.
Last-minute Planning Won’t be Effective
Don’t leave everything to the last minute. Plan your holiday campaigns at least 1-2 weeks before the launch. Otherwise, the chances are that something will go wrong at the last minute.
We’ve all been there. Don’t overestimate yourself and give some extra time to get prepared properly. Your audience will definitely be thankful for that.
Besides, the longer you think about your campaign the more creative solutions you can come up with. So, take your time and plan the best holiday campaign you can!
These were some useful tips you should consider when planning your holiday marketing campaign. Follow them to maximize the effectiveness of your campaigns and get the most out of them.
To Sum Up
Holiday marketing campaigns provide you with great opportunities to promote your business. You only need to plan everything and execute in the best possible way.
In this article, we’ve discussed different holiday marketing ideas and shared useful tips to make your campaigns successful. Now, it’s your turn to use them and come up with the best marketing strategy for your holiday promotions.