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31 Mar 2017
We live in an era of unexampled creation of high technologies and trends, thousands of startups are founded every second, to meet the demands of consumers and enterprises. Entrepreneurs continue to dream and materialize their unique ideas based on existing technologies and offering new solutions. Some of the trends like the Internet of Things (IoT), virtual reality (VR), artificial intelligence and machine learning are one of those technologies that can revolutionize the market, bring new solutions and stimulate innovation and changes.
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2016 was a year of outstanding innovation, especially in the tech field. However, many experts predict, that 2017 will be even brighter. New promising startups are already bringing changes to business, governments, healthcare, and, well, to all human race. We’ve collected top startup trends to watch out for in 2017.
It’s a global trend to invest in Big Data nowadays. In 2017, more sectors will be committed to it. Banking, education, healthcare, as well as government agencies, are one of those few, that already using Big Data. Today, a huge amount of data must be integrated with analytics, for foreseeing customer behavior. Experts claim that this technology will lead to better decision-making. Actually, this is the only way of effective product marketing. The choice of big data, cloud technologies will decide the competitiveness of the company.
Let us clarify, what is IoT, first. In two words - the IoT is the connection of Big Data to the Internet. Cars, smart watches, and smart bulbs, heart monitors can all be connected through the IoT. When IoT device connects to another IoT device, it transmits the information back and forth using the Internet. With the development of IoT, security and privacy issues occure. Cyber-attacks are a constant threat to IoT.
Cybersecurity will be another one of the big startup industry trends in 2017. In fact, cyber-attacks already became evil for our tech century. Many major data breaches occurred during the last years and they were not even discovered until they have caused huge damage. Some of the biggest data breaches happened with government agencies and healthcare providers. Large banks and companies have fallen victim, too.
Once upon a time, artificial intelligence has been a theme of science fiction. Now we live in this futuristic world and it is our reality. One of the company examples, that use AI is Amazon. Machine learning based algorithm recommends additional products to its shoppers. This special algorithm is designed to analyze the customers’ behavior. For example, customers who buy some particular product will also buy other specific products. Based on this information algorithm promotes those products to anyone, who purchases this particular product.
Among the trendiest startup technologies are definitely AR and VR. To understand how important these technologies are, just remember that Facebook purchased VR Oculus Rift. Commercial media will be focused more on the 360-degree photo and video content creating in the future. VR can have a huge effect on some subgroup's lives. People with disabilities may have access to VR for traveling and engaging with family members far away. It is also predicted by IDC, the global market intelligence firm, that by 2020, more than a billion people will have access to this new technology.
An era of personal assistants, secretaries and customer support specialists is ending. Robots, Chatbots, and AI, in general, are the workforce of the future. And as "more and more jobs are replaced by technology, people will have less work to do and ultimately will be sustained by payments from the government", predicts Elon Musk, the iconic Silicon Valley futurist, a founder, and CEO of SolarCity, Tesla, and SpaceX. Just think, Chatbots will do customer support – this is why Amazon’s Echo and Alexa are so popular. And this is just the beginning.
Have you heard about Spectacles by Snap that have already hit the market? Users take 10-second videos with their sunglasses and save them and upload to Snapchat later. And this is only one of Intelligent things market is offering now.
Future is already here, and being able to navigate in this endless ocean of technology will be crucial for your startup. Just remember, whether you are a startup or a successful existing business, new technology trends will impact your competitiveness. So jump into the future before it arrives.
Sources: Romexsoft, Business News Daily, Digital Startup
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