Social Media Marketing
Instagram – the famous photo and video app we all know and love. Sharing videos allows us to show more of our lives and makes our Instagram profiles more dynamic. But the question remains: How long can Instagram videos be?
The bad news is, there are some limitations to Instagram video length. The good news is, we can use them creatively and even turn them to our advantage. The allowed Instagram video length varies depending on the type of video. So, let’s dive right into it.
Video post to your profile: 3 – 60 seconds
Story video: Up to 15 seconds
Live video: Up to 60 minutes
IGTV video: 15 seconds – 10 minutes (up to 60 minutes for verified accounts)
Reels: Up to 60 seconds
Video Post to Your Profile
Now, the first type is an Instagram video post, shared immediately onto your Instagram feed. The allowed length is 3 to 60 seconds.
If your video exceeds the set limit, you can cut it down to 60 seconds by tapping “Trim,” then holding and dragging the video to select the 60-second portion that you would like to upload. Choose carefully which part you think is best to share and leave unnecessary pieces out.
If you still want to share longer Instagram feed videos, we’ve got a quick hack for you. With a carousel post, you can share as many as ten videos in a single post. Ten videos, each a minute long, and voila, now you’re able to share a 10-minute-long Instagram video! The viewers can swipe through the clips to watch your entire video.
Source: Broadcasting Commission
Next up are Instagram stories, which can be up to fifteen seconds long. Stories are posted in a separate section and expire after 24 hours. Instagram stories are perfect for displaying smaller parts of your daily life. Instagram gives you fun options with your stories, like creating a poll for your followers.
Uploading longer Instagram stories is pretty straightforward. Videos exceeding fifteen seconds will be split up and shared separately. But keep in mind that this only works with videos no longer than one minute in length. If the video exceeds one minute, you’ll have to split it up yourself. You can use Instagram’s trimming tool to split your video before posting it to your Instagram story.
Instagram stories can be an effective marketing tool. Around a quarter of Instagram users watch stories instead of browsing feeds. No wonder stories are so popular among influencers and business owners. It may be worth your time to enhance your stories and make them more attractive to your followers.
You can live stream on Instagram for as long as 60 minutes at a time. When your time is up, you can end the live video and start another one right after. Make sure to keep track of your time while you are live, so that you know when it’s going to end.
When the streaming ends, you’ll have an option to save the video to your camera roll. Take into consideration that you can’t save the comments, likes, and views. After the streaming, Instagram will also give you an option to share it, in case some of your followers miss it. If you decide to share the video, it will be posted in the Stories section and will be available for 24 hours.
Source: The Verge
Introduced in 2018 as an extension of Instagram, IGTV is relatively new. You can use it within Instagram or through the IGTV app for which you’ll have to set up an account. Your IGTV account is going to be linked to your Instagram.
Source: Master of Media
IGTV is great for longer videos, as the time allowance is from 15 seconds up to 10 minutes for regular accounts. The rule doesn’t apply to verified accounts or ones with a large follower number, though. Those Instagram accounts are able to post up to 60-minute-long IGTV videos.
If these limitations bother you, don’t worry too much, because Instagram has announced that it’s going to remove the time limit for IGTV eventually.
In 2020, Instagram came up with a new tool for content creators. With Instagram Reels, you can create short up-to-60-second vertical videos. It offers creative editing options including adding audio, AR effects, a timer, countdown, and more.
This tool is yet another way to reach wider audiences, as it appears in Explore and the Instagram feed. They are easy to create and share.
Instagram Ad Video
Finally, let’s talk about Instagram ads. Ads shared on your Instagram feed as regular posts should be from 3 to 60 seconds, just like any other feed video. Instagram story ads, on the other hand, are a bit more complex.
We’ve all seen Instagram influencers continually tell us to swipe up in their stories. When we do swipe up, we’ll see an ad made up of cards. Basically, each card can either be a video up to 15 seconds long or one photo, displayed for 5 seconds.
To Sum Up
Instagram videos can definitely be a huge part of your success, whether you want to market your product, promote your profile, or just make your content a lot more fun and entertaining.
There are certain Instagram video length limitations, depending on which type of video you want to share. But remember that you can always work your way around the limits. All you need are a couple of small tips and tricks.
If you’re looking to level up your Instagram marketing with high-quality videos, check out our ready-made templates that will help you create polished Instagram videos in minutes!