35+ Instagram Statistics for Marketers in 2021

35+ Instagram Statistics for Marketers in 2021

Does your business have an Instagram account? If yes, then it’s one of the 25 million business accounts on Instagram.

It’s a huge number. But, don’t let it scare you or think that promoting your business on Instagram is useless. 83% of Instagram users say they discover new products/services on the platform, and now they can even make a purchase without leaving the app.

You’ll definitely find a way to attract more followers and potential customers if you learn how to use the platform for your business.

Below you can find the most important Instagram statistics for those who want to boost their Instagram marketing efforts in 2021.

Instagram Statistics 2021


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35+ Instagram Statistics


  • Instagram is the fifth largest social network in the world
  • There are 1 billion monthly active users (August 2020)
  • In 2020, 63% of Instagram users used the platform daily
  • There are 25 million business profiles on Instagram
  • 200 Million+ Instagram users visit at least one business profile every day
  • 90% of all Instagram users follow a business on Instagram
  • 60% of users say they discover new products on Instagram
  • Businesses profiles get up to 37% of their total impressions from Instagram Stories
  • 100+ million photos and videos are shared on Instagram each day
  • 130+ million users engage with shopping posts each month
  • Video posts get 38% more engagement than photos 
  • 4.2 billion posts are “liked” per day
  • Posts with a location see 79% higher engagement than the ones without it
  • The countries with the most Instagram users are the U.S. (110 million), Brazil (70 million), and India (69 million)
  • 25% of ads on Instagram is a video
  • More than 1/3 of Instagram users have used their mobile devices to buy something online
  • Photos showing faces get 38% more likes than photos that do not show faces. 
  • Instagram Stories are used by 500 million users daily
  • Instagram’s potential advertising reach is 849.3 million users
  • An average Instagram post contains 10.7 hashtags
  • Brands report 10x higher engagement rates on Instagram than they do on Facebook
  • On average, an image posted on Instagram gets 23% more engagement than an image published on Facebook
  • Around 2 million US advertisers use Instagram monthly
  • Travel (45%), music (44%), food and drinks (43%) are the top reported interests on Instagram
  • 67% of users surveyed by Hubspot reported “swiping up” on branded Stories
  • One-third of the most viewed stories are those of businesses
  • #tbt is the most engaging hashtag on Instagram
  • Tagging 1-3 people to your post is observed to bring the highest amount of likes and comments
  • 34% of users surveyed by InfluencerBiz said that an influencer has encouraged them to purchase a product in the last 6 months
  • Coachella, California is the location tag with the highest engagement rate on Instagram

Age Groups

  • 75% of 18–24 year olds have used Instagram in 2020
  • 57% of 25–30 year olds have used Instagram in 2020
  • 47% of 30–49 year olds have used Instagram in 2020
  • 55% of young adults use Instagram several times a day 
  • On average, users spend on Instagram 28 minutes a day

Fun Facts

  • The most frequently shared emoji on Instagram – the red heart – is shared 79% more than the next most popular symbol, a smiling face with heart eyes
  • Pizza is the most popular Instagrammed food, followed by sushi and steak
  • After Instagram’s own account, the most-followed Instagram account as of August 2020 is Cristiano Ronaldo’s profile (professional soccer player)
  • Images featuring blue as the dominant color generate 24% more likes than images that are predominantly red
  • A stock photo of an egg, with 54.8 million likes as of August 2020, is the most liked photo on Instagram.

Instagram Business, Facebook Business, NapoleonCat, HootSuite, BrandWatch, Statista, HubSpot.

With these statistics, we can clearly see the effectiveness of this platform. Now, all you need to do is reshape your Instagram marketing strategy by having this information in mind.

Don’t forget about including video content in your strategy, as it’s one of the most engaging types of content shared online. To create Instagram videos, you can use online tools that offer ready-made templates.

Try now by creating your Instagram Story posts with the help of our Instagram Stories Pack:

Try Now

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