35+ Instagram Statistics for Marketers in 2020
Does your business have an Instagram account? If yes, then it’s one of the 25 million business accounts on Instagram, according to statistics.
It’s a huge number. But, don’t let it scare you or think that promoting your business on Instagram is useless. 83% of Instagram users say they discover new products/services on the platform, and now they can even make a purchase without leaving the app.
You’ll definitely find a way to attract more followers and potential customers if you learn how to use the platform for your business.
Below you can find the most important 2020 Instagram statistics for those who want to boost their Instagram marketing efforts.
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35+ Instagram Statistics
Instagram is the fifth largest social network in the world
There are 1 billion monthly active users (August 2020)
In 2020, 63% of Instagram users used the platform daily
There are 25 million business profiles on Instagram
200 Million+ Instagram users visit at least one business profile every day
90% of all Instagram users follow a business on Instagram
60% of users say they discover new products on Instagram
Businesses profiles get up to 37% of their total impressions from Instagram Stories
100+ million photos and videos are shared on Instagram each day
130+ million users engage with shopping posts each month
Video posts get 38% more engagement than photos
4.2 billion posts are “liked” per day
Posts with a location see 79% higher engagement than the ones without it
The countries with the most Instagram users are the U.S. (110 million), Brazil (70 million), and India (69 million)
25% of ads on Instagram is a video
More than 1/3 of Instagram users have used their mobile devices to buy something online
Photos showing faces get 38% more likes than photos that do not show faces.
Instagram Stories are used by 500 million users daily
Instagram’s potential advertising reach is 849.3 million users
An average Instagram post contains 10.7 hashtags
Brands report 10x higher engagement rates on Instagram than they do on Facebook
On average, an image posted on Instagram gets 23% more engagement than an image published on Facebook
Around 2 million US advertisers use Instagram monthly
Travel (45%), music (44%), food and drinks (43%) are the top reported interests on Instagram
67% of users surveyed by Hubspot reported “swiping up” on branded Stories
One third of the most viewed stories are those of businesses
#tbt is the most engaging hashtags on Instagram
Tagging 1-3 people to your post is observed to bring the highest amount of likes and comments
34% of users surveyed by InfluencerBiz said that an influencer has encouraged them to purchase a product in the last 6 months
Coachella, California is the location tag with the highest engagement rate on Instagram Age Groups
75% of 18–24 year olds have used Instagram in 2020
57% of 25–30 year olds have used Instagram in 2020
47% of 30–49 year olds have used Instagram in 2020
55% of young adults used Instagram several times a day (2020)
On average, users spend on Instagram 28 minutes a day
The most frequently shared emoji on Instagram - the red heart - is shared 79% more than the next most popular symbol, a smiling face with heart eyes
Pizza is the most popular Instagrammed food, followed by sushi and steak
After Instagram's own account, the most-followed Instagram account as of August 2020 is Cristiano Ronaldo’s profile (professional soccer player)
Images featuring blue as the dominant color generate 24% more likes than images that are predominantly red
A stock photo of an egg, with 54.8 million likes as of August 2020, is the most liked photo on Instagram.
Sources: Instagram Business , Facebook Business , NapoleonCat , HootSuite , BrandWatch , Statista , HubSpot .
With these statistics, we can clearly see the effectiveness of this platform. Now, all you need to do is reshape your Instagram marketing strategy by having this information in mind.
Don’t forget about including video content in your strategy, as it's one of the most engaging types of content shared online. To create Instagram videos , you can use online tools that offer ready-made templates .
Try now by creating your Instagram Stories with the help of our Instagram Stories Pack: Try Now
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