20+ Instagram Statistics for Marketers [Infographic]

20+ Instagram Statistics for Marketers [Infographic]

5min read  

30 Apr 2019

Does your business have an Instagram account? If yes, then it’s one of the 25 million business accounts on Instagram, according to statistics.

It’s a huge number. But, don’t let it scare you or think that promoting your business on Instagram is useless. 83% of Instagram users say they discover new products/services on the platform, and now they can even make a purchase without leaving the app.

You’ll definitely find a way to attract more followers and potential customers if you learn how to use the platform for your business.

Below you can find the most important statistics for those who want to boost their Instagram marketing efforts.

Instagram Statistics

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20+ Instagram Statistics


  • There are 1 billion monthly active users (June 2018)
  • In 2018, 60% of Instagram users used the platform daily
  • There are 25 million business profiles on Instagram
  • 80% of all Instagram users follow a business on Instagram
  • Businesses profiles get up to 37% of their total impressions from Instagram Stories
  • 100+ million photos and videos are shared on Instagram each day
  • 4.2 billion posts are “liked” per day
  • Posts with a location see 79% higher engagement than the ones without it
  • The countries with the most Instagram users are the U.S. (121 million), India (71 million), and Brazil (64 million)
  • 25% of ads on Instagram is a video
  • More than 1/3 of Instagram users have used their mobile devices to buy something online


Age Groups

  • 72% of teenagers use Instagram
  • 35% of adult internet users used Instagram in 2018
  • 71% of young adults (ages 18–24) used Instagram in 2018
  • 55% of young adults used Instagram several times a day (2018)
  • Under-25-year-olds use Instagram 32 minutes a day


Fun Facts

  • The most frequently shared emoji on Instagram - the red heart - is shared 79% more than the next most popular symbol - a smiling face with heart eyes
  • Pizza is the most popular Instagrammed food, followed by sushi and steak
  • After Instagram's own account, the most-followed Instagram account as of January 2019 is Cristiano Ronaldo’s profile (professional soccer player)
  • Images featuring blue as the dominant color generate 24% more likes than images that are predominantly red
  • The American flag is the only flag emoji to break the top 100


With these statistics, we can clearly see the effectiveness of this platform. Now, all you need to do is reshape your Instagram marketing strategy by having this information in mind.

Don’t forget about including video content in your strategy, as its one of the most engaging type of content shared online. To create Instagram videos, you can use online tools that offer ready-made templates.

Try now by creating your Instagram Stories with the help of our Instagram Stories Pack:

Try Now

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