Best Tips to Grow Your Real Estate Business

Best Tips to Grow Your Real Estate Business

13min read  

24 Jul 2020

At some point in life, most people start planning to buy a house if they’re lucky. As a real estate agent (or agency), you strive to make their dreams come true by finding the right home for your clients’ needs and budgets. To do so effectively, you need to be armed with powerful real estate marketing ideas and a solid business plan.

No matter if you’re a rookie starting a real estate business or someone who has been in the real estate market for years, you need reliable and practical real estate marketing tips to showcase your listings and get more leads.

Most real estate agents have learned the hard way that plain descriptions of properties no longer work. If you want your success to last, you’ll need to be more creative and proactive with your real estate business plan. 

Statistics show that 92% of buyers use the internet to start their house-hunting journey. Once you learn how to harness the enormous potential of digital marketing, your real estate business will begin to grow exponentially. 

We have gathered some of the best ideas for your real estate marketing plan to help you promote your business as a real estate agent. Now grab your planner, and let’s get started!


  1. Showcase High-Quality Photos

Photos are by far the easiest and fastest way to get people’s attention. You could use long texts or presentations to describe how exceptional your property is, but not everyone will be willing to read your entire text. 

Photos are one of the most useful real estate marketing tools. They can capture the viewer’s attention in an instant. A good photo can be more descriptive than a thousand words. The quality and sharpness of your images play a huge part in determining whether your viewers decide to explore your listing or scroll right through it.

real estate marketing ideas

Keep in mind that photos of poor quality can make even the most luxurious houses look unappealing. If your budget allows it, hire a professional photographer to help you out with this responsible task. But if you have an eye for the right angles and lighting, you can take it upon yourself to photograph the properties you’re trying to sell.

Real estate pictures usually highlight the best parts of a house while hiding what is less admirable. Pay close attention to your photos to make sure it’s not the other way around.


  1. Save the Day With Videos

When it comes to promoting any kind of product or service online, photos are great, but videos are even better! A well-made video allows you to communicate a lot of information without it being too overwhelming or difficult to follow. That’s what makes videos a perfect tool for promoting your real estate business.

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If you want to increase the effectiveness of your listings, you should use both well-captured photos and dynamic videos. Your clients will surely appreciate video walkthroughs, as those are a much more accurate representation of a house compared to stagnant images. 

There are a lot of ways to use videos for marketing. Aside from making a traditional video, you can try to create a video slideshow for your listing. Video slideshows are an excellent option if you don’t have much time or the right equipment to shoot a video. The only thing required of you is to put together the photos you have already taken, and voilà — you have a brand-new slideshow! 

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To squeeze extra information into your slideshow video, you can add a voice-over, giving more details about the house and its benefits. You can also add subtitles or captions to your videos, making them more accessible for people watching them in sound-sensitive environments.

Lastly, another type of video that should be included in your real estate video marketing strategy is an explainer. Explainer videos are short clips that introduce your business to prospective clients. They explain your services in an engaging way and are thus essential in promoting your real estate business. 

If you’re unsure how to get started with your first video, Renderforest has professional video templates to help you promote your real estate business. Choose a template and customize it with your footage and information.

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  1. Go Live on Social Media

It’s no secret that if you want to build a successful online presence, your company should appear online as often as possible. Social media is the perfect place where you can instantly reach out to millions of people and introduce your services. Make social networks part of your real estate marketing plan if you haven’t already.

An excellent social network tool that doesn’t get the recognition it deserves and is often underutilized by businesses is Livestream. Can Livestream be useful in selling real estate? It surely can. 

Apart from letting us share bigger parts of our lives with an audience, Livestream can also be used for marketing purposes. And that’s because people tend to react surprisingly well to live content. Live content is unedited and, therefore, more authentic. People watching it feel like they are right there at the event, which encourages them to pay closer attention to what you’re sharing. 

Typically, Facebook is the best platform for real estate Livestreams. But you can use other platforms as well, depending on where your audience is most active.

Make sure you have at least a few Livestream tours for different properties. As the video above suggests, there are a few steps you need to take before going live, such as setting up your gear, testing the internet connection, and so on. Once you’re live, walk around the house and talk about its benefits as you do. You can also answer some questions that may arise in the comments.


  1. Do Virtual Reality Tours

Just like using photos to present houses to potential buyers was a new trend a few decades ago, virtual reality tours are currently becoming more and more popular among real estate agents.

You can’t always take all your clients to a house, and some buyers might want to see more than just photos and videos. This is where virtual reality steps in. Virtual reality tours are remarkably interesting and will help you stand out as a real estate agent.

Let your potential buyers virtually take a tour of the house they’re interested in before they get the chance to pay a personal visit. The best part is that making a virtual reality tour is not that hard. If just a few years ago only specialists could do it, today it’s accessible to everyone willing to try it out. 

How to make a VR tour? First, you’ll need to buy a 360 camera to shoot your videos with. Check out the video below for a step-by-step guide on how to work with those cameras.

If you want to make a good impression on your clients, consider having a VR catalog of all your houses and let buyers take a VR house tour any time they wish.


  1. Tell the Stories of Your Properties

They say it is easier to fall in love with a house if it has a story behind it. Let’s say right before buying a house you find out that it previously belonged to a celebrity you like, or that the land the house is built on has historical significance. Wouldn’t you be more excited to move into that place? The answer is almost always “yes.” 

Here is a perfect example of this. In 2009, Rob Walker and Joshua Glenn bought 100 extremely cheap objects and asked 100 writers to create a fictional story for each object. The results exceeded all expectations. After adding the stories to each object, the 100 items worth $128.74 were sold for $3,612.51. This sounds crazy, but nonetheless, it is true. Imagine what can happen if you tell the story of a house worth $500,000!

Keep in mind that when you sell a house, you’re also selling the neighborhood around it. The surrounding area of any real estate property adds to its story. Always let your clients know about the nearby schools, museums, stores, restaurants, bus stops or metro stations, etc. Stories are not tangible, but the value they bring certainly is.


  1. Create a Functional Website

Having a website is much like having an office in the online world. It’s a one-stop shop where your clients can expect to learn credible information about your real estate business. Make sure the information you have on your site is always relevant and up to date. You can use your online platform to showcase listings, offer consultancy, and talk about your background as a real estate agent. Don’t forget to include your contact details and other social channels as well.

Already have a website? Great. But how functional is your website really? Can your visitors effortlessly navigate through your menu and quickly find what they’re looking for? It’s crucial that your navigation is intuitive and simple to work with; otherwise, you’re running the risk of losing potential clients.

real estate website template Renderforest

If web design and development are not your forte, and you don’t have the funds to hire a professional, not to worry, there’s an easy solution. You can use ready-made templates to build your real estate business website in a matter of minutes. Keep in mind that a large segment of your guests will be using their mobile phones, so make sure your website is fully compatible with mobile.


  1. Offer Knowledge to Your Audience

One of the most effective ways to build an audience organically is to share valuable knowledge. It can be real estate news, market analysis, guides for first-time homebuyers, an ebook, so on and so forth. If people find your information useful, they’ll gravitate towards you. It’s the ultimate win-win scenario, where you offer real value and gain your audience’s trust in return.

There are a ton of ways to put this idea into practice, both online and offline. If you choose to go with the former, blog articles, webinars, and social media posts are your best friends. Consider incorporating a blog on your website and consistently put out high-quality content. Content marketing can be a great driver of traffic.

real estate blog The New York Times

Source: The New York Times

Your offline options can range from doing seminars and interviews to organizing public events and meetups. Hosting or even taking part in real estate-related events will allow you to make new connections and expand your social network.


  1. Take Advantage of Real Estate Websites

If you're just getting started with your real estate business and don’t have a large client base, real estate websites are exactly what you need. Having a profile on popular websites will allow you to connect to thousands if not millions of homebuyers and renters. 

The leading real estate website for buyers, renters, and realtors is Zillow. The platform hosts 36 million unique visitors per month, which makes it ideal for promoting your real estate business. You should not only create a profile on Zillow but also fully complete it with all the necessary information about your real estate business.

Make sure your profile shows your bio, recent sales, active listings, and contact details. You can also include an explainer or promo video about your business. Reviews and ratings play a significant part in building up a strong Zillow profile. Ask your clients for testimonials, as good reviews will help to establish your authority as a real estate business or agent.

Zillow profile

Source: Alex Kogan on Zillow

Trulia and Realtor are also great real estate websites with huge traffic that will give you instant access to millions of people looking to buy or rent a home.


  1. Use Paid Ads

Online advertising is often the quickest way to spread brand awareness and introduce your real estate business to a broader audience. Both Zillow and Trulia allow paid advertisements. Besides those two, you can use social networks like Facebook and Instagram to run your ads.

Zillow ad

Source: Zillow

Keep in mind that targeted ad campaigns tend to perform better. Luckily, most platforms give you the opportunity to target an audience based on location and demographics. Plan and select your target audience carefully and always keep track of the effectiveness of your ad campaigns. 


To Sum Up

It’s time to boost your real estate business with fresh and powerful marketing ideas. If you are interested in showcasing your listings in a way that will attract more attention, try implementing the tips mentioned in this article. 

Build a professional website, take advantage of real estate platforms, and don’t forget to serve high-quality content to your audience. These simple tips will help you become more effective in assisting your clients on their journey from a homebuyer to a homeowner. 

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