65+ Social Media Statistics for 2021 [Infographic]
16 Nov 2020
Social media has revolutionized many aspects of our lives. It has changed how we communicate with each other, what we do in our free time, and became a major news source. Finally, it has changed the way we connect and interact with brands.
Today, millions of brands form closer relationships with their customers through daily interaction on social media platforms like Facebook, Instagram, Twitter, and YouTube. They give the users a chance to create and share content with the brand, express their ideas, concerns, and suggestions. The result is a strong base of customers who trust the brand.
However, mere presence on social media platforms is not enough. For your social media marketing efforts to be effective, your strategy must be informed with the latest social media statistics and trends. Did you know, for example, that video is the most shareable content type on social media? Or that brands receive 10x higher engagement rates on Instagram than on Facebook? Staying unaware of key data like this can result in channeling resources into the wrong projects and miss out on engagement, growth, and potential customers.
To help you enhance your social media marketing strategy, we have collected in one place the latest social media statistics based on research and our own survey. Take a look at the infographic below and see which aspects of your social media marketing strategy need rebooting in 2021.
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The internet has almost 4.57 billion users
There are 3.96 billion active social media users
Social media users grew by 321 million between January 2019 and January 2020.
Every 6.4 seconds there is a new user
An average of 91% of social media users go online via their smartphones
The average daily time spent on social media is 142 minutes a day
Nearly a billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat
Facebook Messenger and WhatsApp handle 100 billion messages a day
Social Media Demographics
The largest age group on social media is the 18 to 29-year-old set
90% of American 18 to 29-year-olds use social media
79% of US adults use at least one social media site