65+ Social Media Statistics and Facts for 2020 [Infographic]

65+ Social Media Statistics and Facts for 2020 [Infographic]

11min read  

21 Jan 2020

There's no denying that social media has revolutionized many aspects of our lives. How we communicate with people, how we stay informed of what’s going on in the world, what we do in our free time, and finally, how we connect with brands. 

Platforms like Facebook, Instagram, Twitter, and YouTube have allowed brands to form closer relationships with customers. Through daily interactions with their online content, brands win the trust and the loyalty of their leads. The result is a strong base of returning customers. 

That being said, mere presence on social media is not enough. For social media marketing to be effective, it must be informed by the latest statistics and trends. Did you know, for example, that video is the most shareable content type on social media? Staying unaware of key data like this, businesses risk channeling resources into the wrong projects and draining their budgets. 

To help you avoid this pitfall, we have collected the latest social media statistics based on our survey and research. Take a look at the infographic below and see which aspects of your battle plan are in need of rebooting in 2020.

Social Media Statistics 2020

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General Statistics

  • The internet has almost 4.48 billion users.
  • There are 3.499 billion active social media users.
  • Social media users grew by 202 million between April 2018 and April 2019.
  • Every 6.4 seconds there is a new user.
  • An average of 91% of social media users go online via their smartphones.
  • The average daily time spent on social is 142 minutes a day.
  • Nearly a billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat.
  • Facebook Messenger and WhatsApp handle 60 billion messages a day.

 

Demographics

  • The largest age group on social media is the 18 to 29-year-old set.
  • 88% of  American 18 to 29-year-olds use social media.
  • 69% of US adults use at least one social media site.
  • 69% of US adults use Facebook.
  • 74% of American users are on Facebook daily.
  • 80% of Twitter users are “affluent millennials.”
  • 79% of Twitter's monthly active users are outside the United States.
  • 60% of Instagram users are active every day.
  • 51% of 18 to 24-year-olds say social media would be hard to give up.
  • 81% of teenagers feel that social media has a positive effect on their lives.
  • 95% of adults are most likely to follow a brand via social networking.

 

Social Video Statistics

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
  • 55% of users watch videos every day.
  • On average, users spend up to 30 minutes watching videos.
  • People would rather watch a long video than read a lengthy article.
  • US adults spend an average of 1 hour and 16 minutes each day watching videos on digital devices.
  • In the US, there are 175.4m people watching digital video content.
  • YouTube is considered to be the most preferred platform for watching videos.
  • 85% of Facebook videos are watched without sound.
  • 93% of Twitter videos are viewed on mobile.
  • 6% of the purchase intent is lifted by in-stream video ads on Twitter.
  • 38% of video posts receive more engagement than images on Instagram.

 

Social Media Advertising Statistics

  • 53% of businesses use social ads.
  • Social media ad spend in 2019 was expected to be nearly $98B.
  • The percentage of total marketing budgets dedicated to social media advertising is expected to nearly double by 2023.
  • 7 million businesses use paid advertising on Facebook.
  • Facebook controlled 84.9% of this social video ad growth.
  • A typical American Facebook user clicks on 8 Facebook ads per month.
  • 2 million businesses use paid advertising on Instagram.
  • 2 million advertisers use stories across Facebook, Messenger, and Instagram.
  • 80% of major brands use stories on at least one social network.

 

Marketing Statistics 

  • 90% of brands use social media to increase brand awareness.
  • 91% of retail brands use 2 or more social media channels.
  • 88% of social marketers said it’s important to provide customer service through social media.
  • 28% of marketers have already implemented social commerce or plan to do in the next year.
  • Most businesses maintain between 4 and 10 social profiles.
  • 81% of all small and medium businesses use some kind of social platform.
  • 58% of brands say measuring the effectiveness of social is a challenge, and only 34% measure social ROI.
  • Engagement with shared content is 49% higher on weekdays than weekends.

 

Interesting To Know

  • Saudi Arabia has the largest social media presence in the world with 23 million active users.
  • Stories are growing 15 times faster than feed-based sharing.
  • A study found the effect of social media on teenagers was ‘trivial’.
  • 96% of people that discuss brands online do not follow those brands’ owned profiles.
  • 91% of social marketers prioritize social media posts that teach.
  • 91% of said easy payment systems would increase their chances of buying through social media.

 

Consumer Facts

  • 37% of consumers find purchase inspiration through social networks.
  • 40% of digital consumers use social networks to research new brands or products.
  • 21% of consumers are more likely to buy from brands that they can reach on social media.
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • 50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media.
  • 30% of consumers said that it’s the content they like to see most from brands on social.
  • 18% of consumers preferred graphics and images.
  • 17% of consumers would like to see produced video.
  • 73% of consumers want to see posts about discounts and sales.
  • 60% of consumers want to see posts that showcase new products and services.
  • 59% of consumers want to see posts that teach something.
  • 74% of consumers share video content from brands on social media.
  • 45% of consumers say social media is one of the first channels they go to in case they have any questions or issues.
  • 21% of consumers would rather message a brand on social media instead of calling up customer service.
  • 57% of consumers reported that the most common reason why they reach out to brands on social media is that they have a question.
  • 45% of consumers affirm that the second most common reason is to have an issue with a product or service resolved.

 

Sources: Statista, Hootsuite, Brandwatch, Backlinko, DreamGrowRenderforest Survey 2019

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