There's no denying that social media has revolutionized many aspects of our lives. How we communicate with people, how we stay informed of what’s going on in the world, what we do in our free time, and finally, how we connect with brands.
Platforms like Facebook, Instagram, Twitter, and YouTube have allowed brands to form closer relationships with customers. Through daily interactions with their online content, brands win the trust and the loyalty of their leads. The result is a strong base of returning customers.
That being said, mere presence on social media is not enough. For social media marketing to be effective, it must be informed by the latest statistics and trends. Did you know, for example, that video is the most shareable content type on social media? Staying unaware of key data like this, businesses risk channeling resources into the wrong projects and draining their budgets.
To help you avoid this pitfall, we have collected the latest social media statistics based on our survey and research. Take a look at the infographic below and see which aspects of your battle plan are in need of rebooting in 2020.
Use this HTML code to share the infographic on your website:
The internet has almost 4.48 billion users.
There are 3.499 billion active social media users.
Social media users grew by 202 million between April 2018 and April 2019.
Every 6.4 seconds there is a new user.
An average of 91% of social media users go online via their smartphones.
The average daily time spent on social is 142 minutes a day.
Nearly a billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat.
Facebook Messenger and WhatsApp handle 60 billion messages a day.
The largest age group on social media is the 18 to 29-year-old set.
88% of American 18 to 29-year-olds use social media.
69% of US adults use at least one social media site.