60+ Twitter Statistics for Marketers in 2021 [Infographic]

Ever since the first tweet was sent in 2006, Twitter has grown to become one of the most recognizable names in the tech world. Today, with 330 million monthly users, it’s one of the largest social media platforms. It is also a beloved tool for marketers to promote brands, reach new audiences, staying in touch with their customers, and getting instant feedback. 

In case you are looking to promote your brand on Twitter, you need to have a working marketing strategy! And for this, it should be informed by numbers and statistics. For example, did you know that 54% of brands generated more sales after using videos? 

To understand how you can best optimize your Twitter marketing strategy, we have gathered 60+ useful Twitter statistics and facts in the infographics below. Let’s take a look.

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General Twitter Statistics

• Twitter has 330 million monthly active users 
• 80% of active users access the site via mobile
• Twitter serves more than 2 billion search queries daily
• Twitter estimates that nearly 15% of accounts are bots
• Twitter has 145 million daily active users
• Twitter’s global average time per session is 3.53 minutes
• There is a total of 1.3 billion Twitter accounts
• The average Twitter user has 707 followers 
• 391 million Twitter accounts have no followers at all 
• 44% made an account and left before ever sending a tweet
• 93% of Twitter videos are viewed on mobile
• Tweets with video attract 10 times higher engagement with users
• Promoted tweets with video saved 50% on their cost per engagement
• Only 550 million people have ever sent a tweet
• On average, around 6000 tweets are sent every second
• The half-life of a tweet is 24 minutes
• The best time to tweet is 1 p.m. local time
• Around 500 million tweets are sent every day
• 500 million people visit Twitter every month without logging in

Twitter Demographics

• 50% of Twitter users are between the ages of 18 and 34
• Twitter itself says that 80% of its users are “affluent millennials”
• Around 42% of Twitter users access the platform daily
• The ratio of Twitter users by gender is roughly 30% female and 70% male
• 44% of Americans between the ages of 18 and 24 use Twitter
• The total number of Twitter users in the UK is 16.6 million 
• The Philippines has the most female Twitter users (almost 3 million)
• India has the most male users (5.9 million) 
• The top three countries by user count outside the U.S. are Japan, India, and Brazil

Twitter Marketing Statistics

• $77.5 million was spent on ads in 2020
• 92% of companies tweet more than once a day
• Companies using Twitter for customer service see a 19% lift in customer satisfaction
• 75% of B2B businesses market their product or service on Twitter
• 58% of top brands have over 100,000 Twitter followers
• 80% of Twitter users have mentioned a brand in a tweet
• 54% of users have taken an action after seeing a brand mentioned in a tweet
• The average Twitter user follows 5 businesses
• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
• Tweets with images receive 18% more click throughs, 89% more likes and 150% more retweets

Interesting to Know

• Twitter’s technology can handle 18 quintillion followers
• 83% of world leaders use Twitter
• 74% of Twitter users say they use the network to get their news
• 78% of people who complain to a brand via Twitter expect a response within an hour
• Only 3% of customers will @ you when they complain
• Barack Obama has the most followed account with 127.5 million followers
•  Official tweet about the passing of actor Chadwick Boseman is the most-liked tweet of 2020
• During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute
• The most retweeted tweet, from a Japanese billionaire offering cash prizes, has 5.5 million RTs
• From the first Tweet to the billionth, it took 3 years, 2 months and 1 day
• Tweets with a GIF get 55% more engagement
• “Yawning Face” is the most tweeted emoji of 2020

Financial Statistics

• Twitter is currently valued at $40 billion
• Twitter’s revenue in 2020 reached $683 million
• Twitter’s revenue per employee is $944K
• Twitter advertising revenue in 2020 totaled $562 million 
• Mobile advertising revenue was 88% of total advertising revenue
• Twitter had an loss of $124 million in 2020
• Twitter has 186 million daily active monetizable users

History

• Twitter was launched by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass in July 2006
• Jack Dorsey sent the first-ever tweet on 21 March 2006
• On 23 August 2007,  the hashtag debuted, first proposed by user @chrismessina
• In February 2012, Twitter announced a partnership with the Russian search engine Yandex
• In October 2012, Twitter bought Vine
• In November 2013, Twitter went public with shares being valued at $26 
• In March 2015, Twitter acquired the live-streaming app Periscope

Sources: Cision, Business of Apps, Statista, Sprout Social, Omnicore.