60+ Twitter Statistics Every Marketer Should Know in 2021 [Infographics]
9min read
14 Jan 2021
Ever since the first tweet was sent in 2006, Twitter has grown to become one of the most recognizable names in the tech world. Today, with 330 million monthly users, it’s one of the largest social media platforms. It is also a beloved tool for marketers to promote brands, reach new audiences, staying in touch with their customers, and getting instant feedback.
In case you are looking to promote your brand on Twitter, you need to have a working marketing strategy! And for this, it should be informed by numbers and statistics. For example, did you know that 54% of brands generated more sales after using videos?
To understand how you can best optimize your Twitter marketing strategy, we have gathered 60+ useful Twitter statistics and facts in the infographics below. Let’s take a look.
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General Twitter Statistics
Twitter has 330 million monthly active users
80% of active users access the site via mobile
Twitter serves more than 2 billion search queries daily
Twitter estimates that nearly 15% of accounts are bots
Twitter has 145 million daily active users
Twitter's global average time per session is 3.53 minutes
There is a total of 1.3 billion Twitter accounts
The average Twitter user has 707 followers
391 million Twitter accounts have no followers at all
44% made an account and left before ever sending a tweet
93% of Twitter videos are viewed on mobile
Tweets with video attract 10 times higher engagement with users
Promoted tweets with video saved 50% on their cost per engagement
Only 550 million people have ever sent a tweet
On average, around 6000 tweets are sent every second
The half-life of a tweet is 24 minutes
The best time to tweet is 1 p.m. local time
Around 500 million tweets are sent every day
500 million people visit Twitter every month without logging in
Twitter Demographics
50% of Twitter users are between the ages of 18 and 34
Twitter itself says that 80% of its users are “affluent millennials”
Around 42% of Twitter users access the platform daily
The ratio of Twitter users by gender is roughly 30% female and 70% male
44% of Americans between the ages of 18 and 24 use Twitter
The total number of Twitter users in the UK is 16.6 million
The Philippines has the most female Twitter users (almost 3 million)
India has the most male users (5.9 million)
The top three countries by user count outside the U.S. are Japan, India, and Brazil
Twitter Marketing Statistics
$77.5 million was spent on ads in 2020
92% of companies tweet more than once a day
Companies using Twitter for customer service see a 19% lift in customer satisfaction
75% of B2B businesses market their product or service on Twitter
58% of top brands have over 100,000 Twitter followers
80% of Twitter users have mentioned a brand in a tweet
54% of users have taken an action after seeing a brand mentioned in a tweet
The average Twitter user follows 5 businesses
77% of Twitter users feel more positive about a brand when their Tweet has been replied to
Tweets with images receive 18% more click throughs, 89% more likes and 150% more retweets
Interesting to Know
Twitter’s technology can handle 18 quintillion followers
83% of world leaders use Twitter
74% of Twitter users say they use the network to get their news
78% of people who complain to a brand via Twitter expect a response within an hour
Only 3% of customers will @ you when they complain
Barack Obama has the most followed account with 127.5 million followers
Official tweet about the passing of actor Chadwick Boseman is the most-liked tweet of 2020
During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute
The most retweeted tweet, from a Japanese billionaire offering cash prizes, has 5.5 million RTs
From the first Tweet to the billionth, it took 3 years, 2 months and 1 day
Tweets with a GIF get 55% more engagement
“Yawning Face” is the most tweeted emoji of 2020
Financial Statistics
Twitter is currently valued at $40 billion
Twitter’s revenue in 2020 reached $683 million
Twitter’s revenue per employee is $944K
Twitter advertising revenue in 2020 totaled $562 million
Mobile advertising revenue was 88% of total advertising revenue
Twitter had an loss of $124 million in 2020
Twitter has 186 million daily active monetizable users
History
Twitter was launched by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass in July 2006
Jack Dorsey sent the first-ever tweet on 21 March 2006
On 23 August 2007, the hashtag debuted, first proposed by user @chrismessina
In February 2012, Twitter announced a partnership with the Russian search engine Yandex
In October 2012, Twitter bought Vine
In November 2013, Twitter went public with shares being valued at $26
In March 2015, Twitter acquired the live-streaming app Periscope