60+ Impressive Twitter Statistics for 2019 [Infographic]

60+ Impressive Twitter Statistics for 2019 [Infographic]

10min read  

11 Sep 2019

Have you considered using Twitter for your business promotion? Some people think that it’s dying, yet Twitter statistics can prove otherwise.

When Jack Dorsey and the other co-founders launched Twitter, could any of them imagine that one day their company would have 336 million monthly active users? 

It’s even hard to dream about such huge numbers. The thing is, they didn't just dream about it, they also made it happen.

Twitter is a great platform for staying in touch with your customers and getting instant feedback. Statistics show that companies using Twitter for customer service see a 19% lift in customer satisfaction. 

Who knows, maybe having a working Twitter marketing strategy will bring such good results to your business too. It all depends on implementation and choosing the right content.

Speaking of content, apparently, videos play an essential role in marketing as they are more engaging and informative than other types of content. According to our survey, 54% of people generated more sales after using videos. On Facebook, video posts get at least 59% more engagement compared to texts and images. 

The same goes for Twitter. Tweets with video attract 10 times higher engagement. Moreover, 

Do you want more interesting and useful facts about Twitter? Have a look at our 60+ Twitter statistics below:

 Twitter statistics


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General Twitter Statistics

  • Twitter has 336 million monthly active users 
  • 80% of active users access the site via mobile
  • Twitter serves more than 2 billion search queries daily
  • Twitter estimates nearly 48 bot accounts
  • 9% more people are using Twitter on a daily basis
  • Twitter's global average time per visit is just over 9 minutes
  • There is a total of 1.3 billion Twitter accounts
  • The average Twitter user has 707 followers 
  • 391 million Twitter accounts have no followers at all 
  • 44% made an account and left before ever sending a tweet
  • 93% of Twitter videos are viewed on mobile
  • Tweets with video attract 10 times higher engagement with users
  • Promoted tweets with video saved 50% on their cost per engagement
  • In-stream video ads lift purchase intent by 6%
  • Only 550 million people have ever sent a tweet
  • On average, around 6000 tweets are sent every second
  • The half-life of a tweet is 24 minutes
  • The best time to tweet is 3 p.m. on weekdays


Twitter Demographics

  • 37% of Twitter users are between the ages of 18 and 29
  • Twitter itself says that 80% of its users are “affluent millennials”
  • 79% of Twitter's monthly active users are outside the United States
  • 45% of Americans between the ages of 18 and 24 use Twitter
  • 46% of American Twitter users visit the site at least once a day
  • The total number of Twitter users in the UK is 13 million 
  • The Philippines has the most female Twitter users (almost 3 million)
  • India has the most male users (5.9 million) 
  • The top three countries by user count outside the U.S. are Brazil, Japan, and Mexico


Twitter Marketing Statistics

  • $70m was spent on ads in 2017
  • 92% of companies tweet more than once a day
  • Companies using Twitter for customer service see a 19% lift in customer satisfaction
  • 58% of top brands have over 100,000 Twitter followers
  • 80% of Twitter users have mentioned a brand in a tweet
  • The average Twitter user follows 5 businesses
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
  • Tweets with images receive 18% more click throughs, 89% more likes and 150% more retweets


Interesting to know

  • Twitter’s technology can handle 18 quintillion followers
  • Twitter is the number one platform for government leaders
  • 74% of Twitter users say they use the network to get their news
  • 78% of people who complain to a brand via Twitter expect a response within an hour
  • Only 3% of customers will @ you when they complain
  • Katy Perry has the most followed account with 108 million followers
  • Korean pop group BTS has the most-liked tweet in 2018
  • During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute
  • The most retweeted tweet, from a Japanese billionaire offering cash prizes, has 5.5 million RTs
  • From the first Tweet to the billionth, it took 3 years, 2 months and 1 day
  • More than 100 million tweets contained GIFs in 2015
  • Tweets with a GIF get 55% more engagement
  • “Tears of joy” is the most tweeted emoji, with 2.4 billion Tweets


Financial Statistics

  • Twitter is currently valued at $16 billion
  • Twitter’s revenue: $711 million
  • Twitter’s revenue in Q4 2015 was $717 million
  • Twitter’s revenue per employee is $489K
  • Advertising revenue totaled $545 million 
  • Mobile advertising revenue was 88% of total advertising revenue
  • Total ad engagements were up 91% year-over-year



  • Twitter was launched by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass in July 2006
  • Jack Dorsey sent the first-ever tweet on 21 March 2006
  • On 23 August 2007,  the hashtag debuted, first proposed by user @chrismessina
  • In February 2012, Twitter announced a partnership with the Russian search engine Yandex
  • In October 2012, Twitter bought Vine
  • In November 2013, Twitter went public with shares being valued at $26 
  • In March 2015, Twitter acquired the live-streaming app Periscope


All this information might be used to increase your brand awareness and improve engagement on Twitter. Don’t fall behind! 

You can create a video for Twitter now with the help of ready-made video templates. Choose a template and customize it based on your needs. Would you like to try?


 Create My Video


Sources: Twitter, Brandwatch, Website Hosting Rating, Omnicore Agency, Hootsuite.

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