What is Brand Voice and How to Develop One?
6 Jul 2020
5 Mar 2019
As 2018 is over, it is high time to discuss UI/UX trends that will surely stay top in 2019.
If we look back, the leading trend in 2018 was the design of mobile apps. Visuals and overall app’s attractiveness played a critical role in the captivating and expanding the target audience.
The second criterium was smooth and fast app load as well as its availability on any device.
However, UI/UX design is moving forward not only to satisfy people’s aesthetic requirements but also provide a new level of usability. A balanced combination of these factors will help businesses gain new customers and boost the product’s success.
The current technological system directly influences UI/UX trends. Thus, in 2019, UI/UX design should respect a shift to no-edge mobile interfaces. Moreover, it should focus on improving the customer experience as well as meeting ever-increasing business goals.
Here are the latest UI/UX trends that are likely to stick around in 2019:
There are two things that appeal to customers more than anything else: a nice picture (visuals) and impeccable story (text). Typography heads all visual hierarchy and forms as an extremely important element of UI, that ensures positive user experience. Content was a dominant marketing trend of 2018 and continues to be a trend in 2019 affecting the UX design trends as well.
The ability to tell a great story is critically important for the customer’s positive experience. Text style and its ability to appeal to customers and make them purchase things are now the key aspects of UI/UX design. While a picture can catch the user’s attention, a good story engages them with the brand and highlights their importance in the overall canvas.
High-quality content is difficult to find. It combines error-free writing skills and talent to write unique and engaging texts. If you don't feel you're the best writer or have no writing skills then you should find someone who will write it for you. However, you should be guided by the writers’ ability to provide custom writing services that make customers feel like a part of the story. Only this grants success to your UI/UX design.
In 2019, micro-animations are expected to gain its popularity. They form the main massive of elements the users will distinguish and interact with. The main prediction for 2019 is that hand-drawn or custom visuals will continue to play an important role in UI/UX design. Such illustrations are capable of creating a warm and friendly atmosphere as well as ensuring a positive user experience.
The obvious advantage of illustration and animation is its free form and unaligned designs. Many platforms used asymmetries and free style to stand out from the crowd and demonstrate their outside-the-box thinking. This proved to be effective in improving the user experience.
In addition, animation adds to storytelling as it makes illustrations come to life. The dynamism attracts the attention of customers and makes them want to have a look at what the company has to offer. If we talk about mobile apps, unique illustrations and animation provide them with their own personality, adding to their success and popularity.
Gradients and structure are likely to become a popular technique in UI/UX design in the future. Modern displays have a better color reproduction that enables overlapping effect and creates a sense of space and structure. Color and gradients may only enhance the visual appeal of overlaps and dimensional pictures. It is likely that the next year will bring more bold colors and gradients mixed with transparency.
In 2018, you could see them everywhere, but the peak is not reached yet. Next year gradients will fill illustrations, UI elements, and text. They add depth and realism to what you see, so it feels real.
The overwhelming trend to use bold colors combined or monochrome also has its explanation. Customers stay focused on the things, on which designers want them to focus. The extreme color play has gone. Instead, we enter the era of oversized texts, minimalist design, and limited use of secondary elements.
Artificial intelligence, virtual reality, and augmented reality will remain in the top position among other UI/UX design trends. This is the most promising and developing trend that already triggered many changes in UI design in 2018. However, its potential is not reached so that we may expect many engaging innovations next year.
In 2019, artificial intelligence will continue its way towards perfection. It will drive the development of voice search and other technologies, that will affect UI/UX design directly. Chatbots, Siri, and other voice recognition technologies will shape enhanced customer experience.
Thus, many websites and apps will have to follow the trend even if they haven’t started it yet. AI, big data, and machine learning rank among the top modern technologies that affect marketing. Bots and other virtual assistants will become increasingly common in UI development.
Nowadays, virtual reality is often confused with augmented reality. However, they are different. Virtual reality already has a powerful effect on users. Any product looks much more appealing to customers if they have a chance to try it virtually. However, UI/UX design does not use this technology to the fullest.
Virtual reality could work in healthcare or education, as well as in tourism and entertainment. However, its usage was pretty limited in 2018. In 2019, it is expected that virtual reality will be introduced more into apps and websites of companies operating in different industries.
In contrast, augmented reality is already used in full by UI/UX designers. Everyone knows that your mobile device with a camera may help you try different goods in your environment, starting from furniture ending with a hand watch. Many brands, like Swatch and Ray-Ban, use augmented reality as an effective tool to increase sales by giving the opportunity to try their products on.
In 2019, they will have to go beyond and develop new ways of using augmented reality technology. It is expected that augmented reality will no longer be limited to screens, it will take place in a real-world environment.
Google and Apple have already created their own augmented reality platforms intended to blend the physical and digital worlds. Thus, UI/UX designers must think outside-the-box to come up with creative and innovative ideas regarding augmented reality. It is a big challenge as time and resources are limited.
AR UI will have different approaches:
Despite comparatively low popularity it had in 2018, 3D graphics promises to make it up in 2019. 3D elements are catchy and interesting, but they take time to load. Customers do not like to wait; they want the page to be loaded in seconds. Thus, 3D graphics ranks the least in our list.
However, 3D elements should be given a second chance. There are technologies like Faux-3D, which make objects look three-dimensional, but mix with color and shadow. This decreases the loading time and provides a second chance to 3D graphics in UI/UX design.
In summary, the user interface is closely interrelated with user experience and technological systems. In order to create a positive customer experience, we need to keep abreast of the latest mobile interface changes as well as check what trends are dominant in the industry. Some of 2018 trends will remain top in 2019, such as artificial intelligence, gradients, and visuals, but the majority of them will be replaced with the new technologies.
Users are the key factor that determines the success and direction of UI/UX development. Creativity and innovation together with a constant drive to please customers will continue to fuel the development of UI/UX design.
Harry Southworth is a former freelance content writer who worked for a marketing agency on a distant basis. He has recently studied front-end and back-end development and intends to get a certification in UX design.
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