How to Collect User-Generated Video Content to Support Your Brand
31 Mar 2020
25 Jan 2019
Blogging is one of the best ways to increase traffic to your website and keep your audience engaged. In recent months, the majority of successful content creators have embraced videos and used them as the main marketing tool. In fact, the number has been predicted to rise in the next couple of years.
A study conducted by experts found that eighty percent of internet traffic globally will be videos. Business executives also report that video content always returns on their investment. With these statistics, I can understand why you want to create a video blog.
People simply love watching interesting videos. Who does not? If I gave you a book to read or a video to watch about the book, which would you choose? The video of course. That explains why movies are so popular compared to books. Having this mindset will help you create interesting videos for your potential customers.
Video blogging allows you to connect with your viewers or consumers in such a way that no blogging format can.
If you have never done video blogging before, you might think establishing yourself in the market is quite daunting. You are right! And that goes for everything that you are going to do for the first time.
But as you practice your craft on a daily basis, you will get better and better. As the saying goes, practice makes perfect. The successful video blogger you look up to was at one time like you right now. But he or she did not give up. And so should you.
There are some important aspects of video blogging you should consider. What equipment should you buy? How should you behave when the camera is on? How much time should I take? What are the best ways to promote your upcoming video blog?
Do you want guidance on how to launch or improve your video blog? Then this is the place for you. In this article, I will show you the seven steps to succeed as a video blogger.
A crucial aspect of the videos you will produce is audio. Your potential consumers need to hear what you are saying clearly. Do you remember a video you watched that had audio problems and you could not hear what the speaker is saying? How irritating and boring! I bet you never watched another video from there.
A good microphone ensures that you do not waste your time creating your video.
As it always happens, you will have poor quality videos from time to time. Having a quality microphone will help you save the audio and use it to deliver other services, say a podcast, a voiceover presentation; anything that is not live.
If you are serious about taking your business to the next level, your priority should be having the best microphone in place.
When it comes to purchasing equipment, you have to do your research to find out which one will work for you best.
Although audio is a crucial part of your work, you should not spend so much money on it. You can find a good microphone at approximately one hundred dollars or even less.
Make sure you can balance the level of audio with your microphone. Before beginning to upload your videos, test your audio multiple times so that you do not end up wasting your time.
Get to understand your surroundings. Does your microphone work best in the environment you are be recording? Different microphones work best in different environments.
You may have come across those videos that are plain unprofessional for example, commercials on a low budget or family homemade videos. Your work should definitely not look like that. Have you come across the three-point lighting?
It involves installing three types of light (key light, backlight and fill light) in the room you will be recording.
The key light serves as a primary light source and it normally is kept on the camera’s left side. It should be higher than the level of your eye, probably three feet. It is brighter than the three lights and it works like the sun.
A fill light prevents shadows from forming and appearing in your video. You will place it on your camera’s right side. The backlight is placed behind you because you need the light to look natural and eliminate shadows behind you.
You don't need to spend much on lights though it is important to note that cheap lights will not last for a long time.
When you are shooting outside your room, you should position yourself well. Utilize the sun when you are filming outside to your advantage.
You need to have a good camera in place. The type of camera depends on the location of your workplace. And most of the time, you might not access electricity to charge your camera. Therefore, the life of your battery is very important to consider when you are recording in different locations.
Think about how much the storage of your camera can take. It will be very unfortunate when you are recording good content only to realize that you do not have space.
Your camera needs to be small and easy to transport for your convenience. If you do not carry your camera all the time, you may record using your smartphone. But always know the quality and format your camera or your device records.
You need to add captions to your video because not everyone will be watching while listening to you. A video that has captions has high engagement rates. In fact, a study conducted by Facebook found that videos with captions have forty percent more views than those without. 85% of Facebook videos are watched on mute.
Think of all the different circumstances your consumers might be when watching your videos such as school, or a place full of people who they do not want to disturb. Add captions to all your videos.
As a developing business person, you have to have a wonderful personality. It is good to remember that this is your business and life and there are no rules when you are creating your content. But how you behave and what you say in front of the camera can affect your brand.
Create explainer videos for your new viewers. Pear brand explainer video is a great example of clarity and engagement. Mixing up your content from time to time ensures that your videos are neither the same nor boring.
One of the best ways to keep your viewers engaged is encouraging them to speak their minds regarding the videos you upload. Get to know their honest opinions or even start a debate or discussion.
Respond to their questions and comments so that you can keep your customers returning to watch your videos every time you upload. If you hand this well enough, you will find yourself getting comments not only on the videos you upload recently but also the videos you uploaded years or months ago.
After recording your video and ensuring everything is okay, you need to distribute it as much as you can, using the best channel. Today, the best channel is to help you do this is YouTube. The experts from EssayOnTime claim that you should not neglect social media when uploading your videos.
Add links or blog so that people can visit your website. Send your video content to the people who have subscribed via email.
Do not fear to film as much as you can. If you do not quit, you will achieve mastery in this field. With videos being viewed today like never before, you should expect high competition. But as long as you follow the tips discussed in this article, you will find yourself ahead of most people. Start with the things you can do right now. At the end of the day, your attitude and personality determine your success. You will improve in all areas of life if you implement the steps above.
Serena Dorf is an enthusiastic content writer. She is passionate about writing, personal development, psychology, and productivity. In her free time, she is reading classic American literature and learning Swedish. Feel free to connect with her on Twitter.
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