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Video marketing is currently taking the digital world by storm. It can be used for everything - from building customer rapport, to promoting your brand, service or product.
Why should you use it?
- The simplest reason: People like videos.
- Videos demand more consumer attention than any other medium.
- Engaging demonstration of your product.
- Provide information quickly.
- Improve customers’ satisfaction.
- Empower viewers to share.
- Have a direct impact on business.
- Increase your conversion rate.
What else can do the same?
The Advantages of Video Marketing
- One of the most versatile and profitable digital marketing tools.
- It is effective and more widely used.
- More engagement on social media.
- It is impressive.
- Provides real results.
And yet there is more.
Some figures
- 55% of people watch videos online every day.
- The average user spends ⅓ of all online activity on watching videos.
- People prefer to watch a two-minute video versus taking 15 minutes to read the same information.
- 64 percent more likely to buy a product after watching a video about it.
- 90% of users say videos are helpful in the purchasing-decision process.
- Marketers, who use videos, grow revenue 49% faster than non-video users.
- 4 billion videos are watched on YouTube every day.
Video is shifting and shaping the world of marketing - fast moving industry.
So, isn’t it a powerful tool ?
References
https://www.wirebuzz.com/video-benefits/
https://www.precisionmarketinggroup.com/blog/5-benefits-of-video-marketing
http://www.whiteboardanimation.com/blog/the-9-key-advantages-to-video-advertising
https://www.inc.com/bubba-page/6-reasons-to-use-video-marketing.html
http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
http://anchovyinc.com/video-marketing-2017/
