The Benefits of Video Marketing [Infographic]

Video marketing is currently taking the digital world by storm. It can be used for everything - from building customer rapport, to promoting your brand, service or product. Learn more about the benefits of Video Marketing from this infographic.

 

 

The Advantages of Video Marketing

1. One of the most versatile and profitable digital marketing tools.
2. It is effective and more widely used.
3. More engagement on social media.
4. It is impressive.
5. Provides real results.

 

 

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Why Should You Use Video Marketing?

1. The simplest reason - people like videos.
2. Videos demand more consumer attention than any other medium.
3. An engaging demonstration of your product.
4. Provide information quickly.
5. Improve customers’ satisfaction.
6. Empower viewers to share.
7. Have a direct impact on business.
8. Increase your conversion rate.

 

And yet there is more. Check out some numbers:

• 55% of people watch videos online every day. 
• The average user spends ⅓ of all online activity on watching videos.
• People prefer to watch a two-minute video versus taking 15 minutes to read the same information.
• 64% is more likely to buy a product after watching a video about it.
• 90% of users say videos are helpful in the purchasing decision process.
• Marketers, who use videos, grow revenue 49% faster than non-video users.
• 5 billion videos are watched on YouTube every day.

 

Video is shifting and shaping the world of marketing - a fast-moving industry.

So, isn’t it a powerful tool?

 

References

Wirebuzz, Precision Marketing Group, Whiteboard Animation, Inc.com, Wordstream, Anchovyinc.

 

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