Social Media Marketing
Social media videos are developing, improving, and gaining more recognition with every passing second.
When people face a problem, the second place they go to is social media (after Google, of course). Social media is filled with content, that appears in many different types and forms. One of the forms of social media content is video, which is the most trendy and effective marketing tool on the Internet.
Good social media videos bring immediate recognition and phenomenal promotion to individuals and brands, by going viral. People watch these videos automatically, even when they are only scrolling.
This is why social media video marketing has been a part of the marketing strategy of many individuals and companies, for years. There are numerous types of videos that can help you achieve your desired result on social media, and it doesn’t matter whether you are a brand owner or a vlogger. And here are 10 types of most enjoyable social media videos, that can help you with that.
- 10 Types of Social Media Videos
- 5 Social Media Video Tips
10 Types of Social Media Videos
Some videos on social media have way more views than the rest of them, and it’s not a discovery. Those videos with millions of views mostly belong to one of those categories. So let’s see what kind of videos people enjoy on social media most of all.
Tutorial/ How-to/ Tips
When you need to learn something new, or figure out how something works, what do you do? That’s right, you type in “How to…” on YouTube, most of us do. Even according to a survey, 51% of adults turn to YouTube to find the answer to something they want to learn or do.
From cooking to setting up tents, from hair care to concentration tips, YouTube videos have all the answers. The main purpose of shooting tutorial videos is to help the viewers successfully do something that they’ve been trying to do for a while. This is why tutorials, tips, and “how-to” videos, are always one of the top kinds of videos that people enjoy watching without getting tired.
People love knowing things, especially about brands and celebrities that they are interested in. This makes interviews and Q&A videos fun to watch, even when they are almost an hour long. These videos are a perfect way to engage the audience, by asking them to send you their own questions beforehand.
Most people doing Q&A’s come up with creative ideas to make the video more dynamic and less boring. They add sounds and stickers to certain parts of the video, shoot these videos with their partners, parents, or friends while answering to the most burning and intriguing questions.
BTS aka Behind The Scenes
Going behind closed doors is excited and intriguing, and we love it. Shooting behind the scenes videos and sharing them with your audience is like gathering thousands of people together at the same time and taking them on a journey full of virtual experiences.
A movie set, a backstage of a concert, music video, a product launch party, a manufacturing company, etc., everything is so different behind the scenes, and this is one of the reasons why people can’t help but wonder.
Use the help of your fans and followers to create videos with their own content. Be it review-videos for your product, posts with your special filter or hashtag, etc., their posts can be the leading voice for your video, and help you raise your credibility level. You can tell them about making videos with their content in advance and challenge them to do posts related to your brand, for a chance to appear in your video.
In the example below, you’ll find a great user-generated video example by a Swedish tourism company, to encourage people to visit Sweden.
Daily Life Vlogs/ Relatable Stories
People can’t click faster when it comes to daily life vlogs, and relatable stories, posted by accounts they follow. We all are only human, living the same and yet different lives, so it’s always fascinating to watch others live their own. This makes us take a break from our own everyday life and tune in to another’s. So, it doesn’t come as a surprise, when we see daily life vlogs with millions of views.
Live videos are one of the most powerful types of videos on social media so far. People can’t help but watch it. How many times did you pass by a “Live” video without stopping and watching it for at least a while? Every time our favorite brand or celebrity goes online, we are way too ahead of them, wondering what the reason for the live video is. This makes sharing live streaming videos highly effective, and a great way to increase engagement on social media.
Who doesn’t like giveaways and contests when there is a slight chance of them winning free stuff? Everyone loves winning things, especially when the rules are simple and well explained, and the prize is something they’d like to have.
Consider these things, when making your first giveaway video for your fans and followers. This will help your video receive many comments, which in return will naturally boost your engagement, and help YouTube or any other video platform see that your page is real, active, and worth suggesting.
Letting someone in on a secret or an announcement important to you is a great tactic to earn their trust and love. Because people love knowing secrets and new information, they can’t stop playing the announcement/reveal kind of videos, once they start.
Many brands and famous people post videos of themselves, sharing their exciting news and announcements with their followers through them. Here is a great example of an announcement video, where Hillary Clinton officially revealed, she’d be running for president in the 2016 elections.
Know it, before you buy it. Most of us like to know everything about certain products, before purchasing them. It’s natural, because how can we have a good idea about something, we’ve never seen or used before? Products review videos are certainly helpful when it comes to sharing one’s experience with an item and its details. Brands and companies can even share the reviews done by their consumers or do reviews of their own products themselves.
Here’s an indirect product review video by Selena Gomez, for her Rare Beauty brand, to give you some ideas.
Explainer/ Instructional Animation Videos
It is interesting what changes the world has undergone. Not that long ago, to explain to someone how a product works, one would even have to go to them and show it to them personally. However, today we make instructional and explainer videos instead of getting on the ship.
You can create any kind of videos for social media, but it is almost crucial to have animated instructional or explainer videos, or at least to have animated elements in them. One of the main reasons is because animations are more flexible than traditional videos.
There are free online tools to help you create your animated videos. For example, Renderforest offers hundreds of tools to make instructional and explainer videos, to “transfer” your information, and to deliver your message without problems.
5 Social Media Video Tips
Now that you have some kind of idea about the next social media video of your brand, it’s time to figure out what exactly every kind of video needs for it to be professional and successful.
Here are some tips for your social media video to make people “stop and stare”.
Make it Short
From the very first second of your video, people pay attention to its length, they do. It shouldn’t be longer than necessary, so don’t make it unnaturally long. Remember that the first few seconds are what help people decide, whether to keep watching it or not. Use the first 10 seconds wisely, to attract their attention and keep them “into it”.
In this video by Dior, model Cara Delevingne is showcasing the brand’s new lucky charms in 30 seconds.
Pay Attention to the Content
It’s okay to post videos with a promo message, but it shouldn’t be your only intent. Inspirational, educational, and fun videos will always get more attention, so try to combine one of them with your promo message. To do so, look at your top blog posts, to figure out what exactly your target audience loves according to your numbers. Try to tell a compelling story, to create a bond with your followers and fans, and don’t forget to lean more on visuals.
This video shared by Adidas, for example, is in support of women in hockey. In this short video Sarah Nurse, a Canadian professional ice hockey player, is talking about her journey as a hockey player, and her hopes for women in this field. This video will definitely help people see Adidas in a new light and respect the brand for its fair and supportive views.
Thumbnails are a Game Changer
If the thumbnail of your video gives the slightest idea about what the video is about, or it’s just interesting and creative, then you can be sure, the number of views is not going to disappoint. It can be a caption from your video, or a special cover created for it, whatever your choice is, it should interest your audience with its look and make them wonder about the content.
You Need Captions
Always write captions for your videos. You might have come across videos without a caption, which is not professional at all. Many people see your videos outside of their room and home, which is why they want to know what it’s about, before starting to play it. Give them a little idea about what they are going to see in the video. Make it short, clear, and attention-worthy.
Include a Call-to-Action
What do you want your audience to do after watching your video? You can direct them toward that intent with a creative call-to-action, but while doing so, try not to make it look forceful or too obvious.
Luckily, social media platforms have many friendly call-to-action buttons to help business owners decide what they want their customers to do – swipe up to learn more, visit a website to buy a product, message for details, and more.
There you go, 10 types of videos, which include an endless list of video ideas. You can create and share a great video if you remember to underline the most important points of your social media video and its purpose. Remember to pay attention to its length, caption, cover, and, of course, content. Doing so will make your video professional and appealing. Don’t be afraid to experiment and be creative, as well. Your imagination is what will make your video unique.
Are you ready to make your majestic new video for social media? What’s it going to be?