Running a YouTube channel can be a tough job unless you are truly passionate about what you’re doing.
Although, most of the time it’s not enough: you can love the topics you’re presenting on your YouTube channel, while others might not be quite into it. This will result in fewer views and subscribers, which you definitely don’t want as a YouTuber.
So, one of the keys to being a successful YouTuber is to be passionate about the topics you’re covering, AND choosing topics that align with the interests of the YouTube community.
To help you choose the direction of your YouTube channel, we’ve collected 14 YouTube channel ideas, based on the high number of their subscribers.
So, if you’re interested in becoming a YouTuber with great statistics, it’s the right time to check out this list of potential YouTube channel ideas for beginners.
Without further ado, let’s jump right into it!
- Gaming Channels
- Makeup Channels
- Educational Channels
- Fitness Channels
- Comedy Channels
- Toy Unboxing Channels
- Tech Channels
- Vlogging Channels
- Cooking Channels
- Movie Review Channels
- Experiment Channels
- Music Channels
- Photography Channels
- Videography Channels
Gaming channels have been around since long ago, and it wouldn’t come as a surprise if we told you that the most subscribed YouTube channel run by an individual is a gaming channel.
Or would it?
PewDiePie started his channel back in 2010 with “Let’s Play” type of gaming videos, which was basically him having fun playing video games in front of the camera and joking around. These days he’s still posting horror and action gaming videos, as well as comical videos with his unique kind of humor.
PewDiePie’s YouTube channel has more than 110 million views and the number is constantly growing. The fact that he has the most subscribed YouTube channel created by an individual, and that he’s not the only gamer in the most subscribed YouTubers’ list, proves that gaming videos are here to stay. They’re not going anywhere anytime soon, especially when gaming is set to become a $256.97 billion industry by 2025.
So, if you’re a hardcore gamer, then gaming is one of the greatest YouTube channel ideas for you. You can certainly turn your hobby into something bigger and earn money on YouTube by doing what you love.
YouTube Gaming Video Ideas:
- “Let’s Play” playthrough videos
- Game reviews
- How-to gaming videos
- Game recommendations
- Gaming collaborations
According to YouTube, there are more than 45,000 YouTube channels specializing in makeup and fashion. Moreover, the top makeup channels have millions of subscribers and views.
These days you can find any makeup-related video on YouTube, from tutorials to tips to product reviews to makeup mistakes, and the list just goes on.
The most subscribed beauty YouTuber is James Charles, who also happens to be the first YouTuber to lose one million subscribers in 24 hours because of different allegations against him.
Although, this didn’t make him any less famous on YouTube and other platforms. James has over 25.1 million subscribers and billions of collective views, which makes him a house name in the beauty world.
However, he’s not the only famous beauty vlogger with a huge YouTube makeup channel: Nikkie Tutorials and PONY Syndrome are just a few of the makeup artists that are everywhere on YouTube these days. The lesson to take from here: if you’re a beauty guru with a magic brush that can transform yourself into a magical creature through makeup, share your skills with the world and gain from it, all through a YouTube makeup channel.
YouTube Makeup Video Ideas:
- Product reviews
- Halloween makeup ideas
- Celebrity inspired makeup tutorial
- Natural makeup tutorial
TED-Ed, BigThink, National Geographic… Sounds familiar? At one point we’ve all checked these YouTube channels to find answers to our questions, no matter our age and background, and this is exactly why educational channels are the best YouTube channel ideas out there.
Educational YouTube channels are created to offer new and advanced ways of learning about various topics through videos.
Let’s take TED-Ed for instance. The channel with 14.1 million views introduces its audience to various topics from Greek mythology to real-life legends and even naps.
They transmit important information to the viewer through animated educational videos and with easier pieces of text, which makes the newly received information more memorable and visually pleasing. Their videos are also intended for a larger audience, including both kids and grown-ups.
Hence, if you’re ready to collect and share valuable information with the rest of the world, educate kids and grown-ups, and the only thing standing in your way is being shy, then just follow TED-Ed’s example and do so with animated videos. One of the best things about educational channels is the chance to keep your identity a secret. You don’t have to show your face in your videos, just make sure the information is valid and match it with a whiteboard or another kind of animation instead.
YouTube Educational Video Ideas:
- A brief history of the American Civil War
- Myths and folktales
- Book reviews
- Explaining time/space
The world is full of people trying to get fit and start living a healthier life, which makes them turn to their local gyms, or to YouTube.
There is a huge number of fitness channels on YouTube with millions of subscribers, offering free exercises and workout challenges that everyone can take part in. Zumba, exercises with or without weights, dance workouts, yoga, stretching — name it, and you can find it on YouTube.
If you’re passionate about exercising or dancing, you can easily create your own fitness training channel. You can post videos full of helpful tips and exercises for specific goals, to gain recognition among your YouTube community and skyrocket the number of your views.
Chloe Ting for example has a total of 21 million followers on her YouTube channel and is constantly posting videos of workouts, along with some useful tips between the exercises.
She has also started the “Abs in 2 weeks” challenge, the video of which now has more than 371 million views, with people from all over the world taking part in it. She’s also asked people to record the process and the result of the workout, which helped her to promote her YouTube channel.
YouTube Fitness Video Ideas:
- Various fitness challenges
- Dance workout
- Full body beginner’s workout
- Things to know before you start working out
- 20/30-minute workout to lose weight
- How to exercise and diet the right way
Comedy channels are one of the most famous and widespread YouTube channels out there. Sure, creating humorous content is quite challenging, because you never know how others will perceive it, but once you come up with a concept and smart jokes to tell, it will surely pay off in the form of subscribers and views.
The best thing about comedy channels is that your videos don’t have to be super professional and high-cost. You can just get a camera, sit in front of it, and make a funny video through storytelling, by answering funny comments or reacting to something in a humorous way.
One of the most subscribed YouTube individuals is MrBeast. He started his channel with gaming videos without showing his face, and in some of the videos, he was even talking about PewDiePie (the most subscribed YouTuber). We bet he didn’t know back then that he was going to have a massive channel as well, with millions of views and subscribers.
Today he has over 64.3 million subscribers, tons of comedy videos about various topics and giveaway videos with millions of views and comments.
Let’s take another example of a different comedy channel. QPark is a famous YouTuber, TikToker, and an Instagrammer famous for his hilarious “Dance in Public” videos, which is basically him dancing and singing (actually screaming) to famous songs in the streets. He records the reactions of people watching him and sometimes even cracks up with the viewers. His YouTube channel is unique because he’s developed his own style and signature type of content that sets him apart from most. Here’s a video of him trying to make a “cover” of “Old Town Road” by Lil Nas in public, and we have to admit, not many people are confident enough to do all of this in front of strangers.
YouTube Comedy Video Ideas:
- Funny pranks
- Hidden cameras
- “Try Not To Laugh” challenge
- Storytime: My epic fail
- Scaring strangers
Toy Unboxing | Review
Would you believe us if we told you that the third highest-paid YouTuber in the world, with an $18 million annual income is 7-year-old Anastasia Radzinskaya? This is not a drill.
Nastya’s parents started her YouTube channel Like Nastya as a toy unboxing channel but later moved toward creating variety show kind of content with visits to various locations and dressing up as different characters with her parents. Today, she’s the biggest children’s YouTuber in the world, with over 75 million followers and a billion views.
The reason for her success makes sense, since according to statistics, kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, which makes them avid users of this platform. They like watching toy unboxing and reviewing videos, even though they might not understand the language.
But kids are not the only devoted viewers of these videos. Grown-ups too, like watching reviews and unboxing videos before going ahead and getting a PlayStation, for instance, or a toy for their kid.
Here, check out this perfect example of a toy unboxing video with millions of views to get the hang of it.
So, if you like getting stuff as soon as it is released and are ready to shoot a review or an unboxing video without showing your face, then toy unboxing is one of the best YouTube channel ideas for you.
The Tech industry is expected to reach a $5 trillion market value by the end of 2021, which confirms that the whole world is buying technology these days.
However, most people don’t go ahead and buy an expensive device without finding out more about it first. So, this is where your channel comes in handy.
YouTube tech channels are an amazing way to share your tech knowledge with the world, review new and old devices with their pros and cons, and help your viewer move on to the decision stage.
Besides, once your channel becomes huge and influential, you can also partner with different brands for a review and save money by being sent newly released stuff instead of getting it yourself.
You can also post videos with hacks, tricks, and tutorials to grab the attention of not only the tech gurus but also people that are struggling with their devices on a daily basis.
One of the most subscribed tech channels on YouTube is Unbox Therapy, run by a Canadian YouTuber, Lewis George Hilsenteger. All of Lewis’ videos — be it a review video or an unboxing — has millions of views, proving just how interested people are in technology these days.
As of writing this, Lewis has 18 million subscribers and more than 4 billion collective views. Here’s one of his most popular videos on YouTube, reviewing the “phone of the future”.
YouTube Tech Video Ideas:
- Best apps to have on your phone
- Compare devices
- Old but gold gadgets
- Tech hacks, tips, and tricks
- AI news
For more, check out this video of 40+ tech video ideas for YouTube.
At one point almost every one of us starts to record a moment in their daily life. And some of us actually share those videos online and start a video blog about their lifestyle, hobbies, and every aspect of their life that they feel like sharing.
Now, vlogging (short for video blogging) has long been a huge part of YouTube. There are countless YouTube channels run by vloggers with millions of views and subscribers.
On her YouTube channel, Linh shares videos about her daily life, outfit ideas, room and city tours, painting, and much more.
And this, ladies and gentlemen, is the best part about vlogging — you can choose any topic and make a vlog about it — lifestyle, travel, fashion, etc. The most important thing about vlogging channels is finding the inner content creator within yourself and creating videos that have your signature voice, that is — match your personality instead of being a copy of what’s already been done thousands of times before.
YouTube Vlogging Video Ideas:
- A day in my life
- Decorating my room
- Come shopping with me
- A day in my work life
- I’m moving to a new city: Follow my journey
- My simple summer outfits
When listing top YouTube channel ideas, we definitely can’t skip cooking.
You don’t have to be a chef to enjoy cooking videos and get satisfaction from making anything in the kitchen.
Because everyone loves having delicious food, we often find ourselves searching for recipes and different techniques on YouTube to make the perfect carbonara or tiramisu. It’s always a great idea to make your own boba tea, banana cake, or sushi yourself if you have the right tips and directions.
This is one of the reasons why many cooking channels are in high demand.
Cooking channels give out helpful techniques, guidance, tasty recipes, and all the things people are interested to know about the process and the final result of cooking.
But what if you’re a terrible cook but a wonderful food taster? Well, no worries there at all. Create a food vlogging channel on YouTube and taste the food in front of the camera instead of cooking it. And don’t forget to spice it up with good and friendly humor, to make your videos more appealing to the world of YouTube. YouTube Cooking Video Ideas:
- Funny behind the scenes and fails
- Things you need in your kitchen
- How to make homemade fries
- 5 easy breakfast ideas
Movie Review Channels
Not many people like to step into a new movie blindly, and this is mostly why movie reviews exist.
With the help of movie review channels, people get an idea about what the movie they’re going to watch is about, the professionalism, the cast, and other details.
Most movie review channels on YouTube are humorous, with a fast flow of speech and comparisons to spice up their speech and impress the viewer.
CinemaSins, for instance, has adopted a certain style for their videos, where they talk about “Everything wrong with…” a certain movie with the timer on. They’ve named their last video “Everything Wrong With Willy Wonka & The Chocolate Factory (1971) In 20 Minutes Or Less”, and that’s exactly what you get once you click the “Play” button.
YouTube Movie Review Video Ideas:
- The best and worst parts of a movie
- If a dead character were alive in a movie
- Facts about a movie
- Movie character review
So, there is a channel on YouTube, called HaerteTest, where you can watch dozens of videos with the “car vs an object” concept. They also shoot at iPhones, flash eggs down the toilet, and experiment with firecrackers, matches, and different expensive objects.
And yes, people watch that.
As of writing this, the channel has over 19.6 million subscribers, who are just there for the joy of watching a car crush crunchy and soft things.
Their most viewed video has collected more than 470 million views and thousands of comments. Check it out!
These kinds of channels are made for fun and fascinating content and to give you answers to some random questions like what would it be like to run your car over spaghetti or the final result of making a melon pizza. Simple random questions that might have crossed your mind at one point can find their answers in those videos. If you’ve decided to create a YouTube channel like this, do be careful and don’t turn to tricks that can harm you or others as a result. Your life is more important than a million views.
Did you know that Justin Bieber, who’s known in almost every part of the world, has become famous through YouTube?
Justin’s mother posted several videos of him singing on his YouTube channel, just for their friends and relatives to see.
However, an American record executive Scooter Braun, too, came across one of Justin’s videos while searching for a different singer. Braun was impressed with his covers and immediately tracked him down. One week later, he was already singing in front of Usher and signing a deal with him, with Justin Timberlake also trying to sign with him.
Today, Justin Bieber is the most subscribed musician on YouTube with more than 64.1 million subscribers and billions of views.
Hence, the moral of the story is, you can be the next Justin Bieber of your generation and be discovered through YouTube. Because yes, music channels are one of the best YouTube channel ideas. A music channel on YouTube is a magical way to let the world discover you and appreciate your talent. You can be a great singer or a spectacular drummer, and post videos showing your talent. Or you can simply be into music and make different remixes of famous songs and lyric videos just like 7clouds. You can create “situational music”, that is — set up a mood and aesthetics for a song, and match the sound of it to the narrative.
To fully understand what we mean, check out this video of “Sweater weather but you are in a bathroom at a party” with more than 5.6 million views.
YouTube Music Video Ideas:
- Cover of a song, using daily objects
- Song aesthetics
- A song, but you’re on the rooftop
- Soothing soundtracks compilation
Almost everyone on social media is trying to impress their followers, or just have aesthetically pleasing content. One doesn’t have to be a professional photographer to have captivating content these days, having YouTube is quite enough to learn photography tricks and techniques.
So, if you’re a talented photographer or just have an artistic sense and helpful tips to share with the world, you can start your own photography YouTube channel.
You can teach people how to take higher quality photos, which tools to use to edit the,m or show them the process of a photoshoot.
On your channel, you can also teach them how to create filters and effects, while promoting your own website and presets as well, if you have those.
Brandon Woelfel, for instance, is famous for his signature photos with a touch of magic and a lot of neon lights and sparks. On his YouTube channel, he uploads videos with photography hacks, behind the scenes of his photoshoots, photography prop ideas, editing tricks and so much more.
Another terrific example of a huge photographer channel on YouTube is Peter McKinnon. As of writing this, he has more than 5.43 million subscribers and more than 442 million views. These days he’s not only posting photography-related stuff but also motivational videos to inspire his followers, as well as reactions and related experiments. Here’s one of his most-viewed YouTube videos, with more than 8 million views.
YouTube Photography Video Ideas:
- Comparing different cameras
- How to take better Instagram photos
- The best photo editing tips and tools
- Camera basics
- Home photoshoot ideas
- Before and after editing photos
Like photography channels, videography channels too are created to guide beginners and videography enthusiasts into the endless world of creativity.
Most videography channels cover every aspect of videography, from the best and worst cameras for taking videos, editing, techniques, reviews, comparisons, behind the scenes, and more.
Let’s take Parker Walbeck for instance. He has a YouTube channel with more than 1.55 million subscribers and 91 million views. He’s also running an online film school, helping filmmakers and videographers from all around the world improve their skills and techniques.
On his channel, he constantly posts fun, creative, and insanely useful tips for everyone interested, sometimes comparing products without being biased towards any product.
Check out one of his how-to videos where he shows and explains his process of shooting a wedding video:
Now that you have all these YouTube ideas and examples to guide you, you’ve probably made up your mind about your YouTube channel, haven’t you?
So, what should your next step be after choosing a direction? We can lay it out for you right now!
- Create your YouTube channel
- Choose the best YouTube video size
- Upload your first YouTube video
- Create a clickable thumbnail
- Optimize your YouTube video
So, the first part of your YouTube channel journey is now successfully complete! To keep your channel active and get more views on YouTube for free, you need to constantly upload relevant videos.