With over 1 billion hours of videos watched every day, YouTube is an ideal place to build your presence. Do you already have a YouTube marketing strategy? If not, check out some stats to make sure that it’s exactly what you need for your business promotion.
Many marketers struggle to deliver their messages to the target audience on different platforms. The fact that YouTube has 1.9 billion monthly active users makes it possible literally for everyone to reach their desired target. Of course, you need to create content tailored to the needs of your viewers and optimize your videos to reach them.
You’ll never guess what kind of video will go viral, it’s worth trying, though. Take into consideration that the top video categories on the platform are comedy, music, entertainment, pop culture, and “how to” videos. Besides, you can check out the most subscribed YouTubers and learn how to engage with your viewers from them.
What about making some tests and trying new types of videos?
Check out the infographic below to find other valuable YouTube statistics every marketer should know. These numbers will convince anyone who is being skeptical.
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YouTube Statistics for Marketers
YouTube is the world’s 2nd largest search engine and the 2nd most trafficked website behind Google
Google purchased YouTube for $1.65 billion on October 9, 2006
YouTube is available in more than 91 countries and in 80 different languages
YouTube users collectively watch over 46,000 years of content each year
Over 1 billion hours of videos are watched on YouTube every day
400 hours of video are uploaded to YouTube every minute
Over 50,000 years of product review videos have been watched on mobile devices over the past two years
YouTube mobile ads are 84% more likely to hold attention than TV ads
In 2018, YouTube was the most popular IOS app
The most popular branded YouTube channel is LEGO with over 7.4 million subscribers and over 9.2 billion views