With over 1 billion hours of videos watched every day, YouTube is an ideal place to build your presence. Do you already have a YouTube marketing strategy? If not, check out some stats to make sure that it’s exactly what you need for your business promotion.
Many marketers struggle to deliver their messages to the target audience on different platforms. The fact that YouTube has 1.9 billion monthly active users makes it possible literally for everyone to reach their desired target. Of course, you need to create content tailored to the needs of your viewers and optimize your videos to reach them.
You’ll never guess what kind of video will go viral, it’s worth trying, though. Take into consideration that the top video categories on the platform are comedy, music, entertainment, pop culture, and “how to” videos. Besides, you can check out the most subscribed YouTubers and learn how to engage with your viewers from them.
What about making some tests and trying new types of videos?
Check out the infographic below to find other valuable YouTube statistics every marketer should know. These numbers will convince anyone who is being skeptical.
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YouTube Statistics for Marketers
General Stats
YouTube is the world’s 2nd largest search engine and the 2nd most trafficked website behind Google
Google purchased YouTube for $1.65 billion on October 9, 2006
YouTube is available in more than 91 countries and in 80 different languages
YouTube users collectively watch over 46,000 years of content each year
Over 1 billion hours of videos are watched on YouTube every day
400 hours of video are uploaded to YouTube every minute
Over 50,000 years of product review videos have been watched on mobile devices over the past two years
YouTube mobile ads are 84% more likely to hold attention than TV ads
In 2018, YouTube was the most popular IOS app
The most popular branded YouTube channel is LEGO with over 7.4 million subscribers and over 9.2 billion views
95% of the most popular YouTube videos are music videos
The 4 most popular content categories on YouTube are comedy, music, entertainment/pop culture, and “how to”.
Demographic Stats
YouTube reaches more 18-49-year-olds than any broadcast or cable network on mobile
YouTube has over 1.9 billion monthly active logged-in users
On mobile devices alone, YouTube reaches more adults aged 18-49 during prime time than any cable network does in an average week
Over 90% of 18-44-year-old American internet users watch videos on YouTube.
Over 50% of YouTube’s audience is female
15.8% of YouTube users are from the United States.
YouTube attracts the most visitors from the United States, India, Japan, Russia, and China.
Interesting Stats
“Me at the zoo” was the first video uploaded to YouTube on April 25, 2005
The first YouTube video that reached one million views was a 2005 Nike ad that featured football star Ronaldinho
The youngest YouTuber is Ryan ToysReview, a 7-year old boy with $22 million yearly income
“Despacito” by Luis Fonsi ft. Daddy Yankee is the most-watched video on YouTube with over 6.1 billion views.
If you’re convinced by numbers, it’s time to create your marketing videos and publish them. Use our ready-made, customizable templates to create your awesome YouTube videos in a couple of minutes.
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