Digital Marketing Specialist

Armenia, Yerevan / Full time

Job responsibilities
Identify major competitors and research their products, sales and marketing strategies;
Identify gaps in the market and uncover market trends;
Analyze research results and present findings;
Create and monitor a wide variety of email marketing campaigns. Track and analyze campaign results;
Design digital media campaigns according to business goals;
Coordinate and manage the creation of digital content such as press releases, infographics, etc.;
Collaborate with the Marketing team for achieving goals more easily;
Reach out to social media influencers to pitch a partnership;
Stay up-to-date with digital media technologies and latest trends;

Required qualifications
BS/MS degree in a quantitative, test-driven field;
Up-to-date with the latest trends and best practices in Digital Marketing;
In-depth experience with website analytics tools;
Perfect verbal and written communication skills in English.

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