Case Studies
Client Profile
Since 2020, Puhl Employee Benefits has been producing videos in-house through the work of Rosie Christie, their videographer and content creator. Based in the Marketing and Communications team, Rosie has created over 500 videos for the mid-sized insurance company and its multiple subsidiaries. Her workflow supports both internal communications and public-facing content, helping the organization stay consistent across five departments while meeting deadlines and maintaining a high visual standard.
The Challenge
In the insurance industry, content often leans text-heavy and complex. Rosie Christie, needed to turn this type of content into videos that were clear, engaging, and on-brand.
Her boss preferred highly detailed scripts, packed with legal and policy information. Each department also had its own visual identity and audience, so every video needed to be customized while maintaining consistency across the company.
With multiple video requests coming in each week, Rosie also needed a tool that would help her deliver quickly, avoid using multiple platforms for small edits, and reduce reliance on external agencies.
She looked for a solution that would help her:
- Create explainer and seasonal videos on tight deadlines
- Handle heavy on-screen text while keeping the layout clean
- Match specific visual preferences and branding needs
- Edit and finalize content without jumping between tools
- Support five departments, each with different styles and goals
The Solution
Rosie chose Renderforest for its simplicity and creative flexibility. It gave her the tools to build videos quickly, without needing advanced editing skills.
“Renderforest caught my eye right away. It was intuitive, fun, and I could whip up videos really fast. For someone new to video editing, it was a lifesaver.”
— Rosie Christie, Videographer at Puhl Employee Benefits
What started with seasonal greetings and announcements quickly expanded to onboarding guides, internal training videos, logo animation videos and YouTube Shorts. Tools like the AI Video Editor helped Rosie meet a wide range of needs without starting from scratch each time.
The Results
By using Renderforest as her go-to video tool, Rosie built a repeatable workflow that helped her serve multiple teams efficiently. Here’s how it paid off:
Clearer messaging across departments
- Created personalized videos for each of the company’s departments
- Simplified insurance topics with whiteboard and explainer video templates
- Used animation to bring more personality into corporate content
A workflow that keeps up with demand
- Produced 1-2 videos per day using a streamlined editing process with Renderforest
- Delivered projects in-house, saving time and avoiding external agency costs
- Adapted templates across teams for faster output and consistency
External engagement & growth
- Published YouTube Shorts that improved brand visibility and attracted new viewers
- Noticed stronger engagement on top-of-funnel content
- Helped position the company as dynamic and visually creative in an otherwise traditional industry
Looking Ahead
Rosie is looking forward to what’s next. With new features like timeline control, in-place video mixing, and more advanced layout tools, she’ll have even greater flexibility to shape her content exactly the way she wants.
These additions will make it easier to keep up with growing demand across departments while staying true to each team’s brand. As the platform continues to expand, Rosie feels confident she can continue scaling her efforts, staying creative, and delivering polished, on-brand content without the delays and complications that often come with traditional production methods.
