How to Create a Product Demo Video?

How to Create a Product Demo Video?

9min read  

3 May 2019

Did you know that online shoppers who view demo videos are 1.81x more likely to make a purchase?

It doesn’t matter whether you offer a digital or a physical product, you need to find the best way to present or demonstrate it.

Depending on how you do it, you might attract or lose your potential customers.

Product demo videos are one of the best ways for product promotion. They show what problems your product solves, how it solves them, and, in general, its features and how it is related to your potential customers.

There are no specific guidelines on creating a demo video, so it’s all up to your imagination and creativity. The only things to consider are the length and information: keep your demo video short (up to 3 minutes) but informative.

If you think that creating demo videos is difficult and requires advanced technical skills, then you’ll be happily disappointed. Use our product demo video maker tool and have your video ready in a couple of minutes. In this article, we’ll show you how to do it.

Here’s a product demo video for an ecommerce platform created with our video maker.

Now, let’s see how it was created.

First, we’ve created a logo for our ecommerce platform.

Product logo

Then, we’ve picked our Whiteboard Animation Toolkit to create the demo.

Product demo video template

Click on “Create now” to start making a video. When you go to our editor, you have 3 options for video creation: by manually choosing the scenes, by choosing a pre-made story, or automated video creation.

Product demo video editor

We’ve picked a preset and customized it.

Product demo video premade stories

If you prefer to add the scenes yourself, click on “Add scene” and pick from a wide variety of scenes. You can find scenes for different topics and industries, like Technology and Devices, Brands and Products, Finances and Money, Problem Situations and Challenges, Healthcare and Real Estate, Office and Education, Food and Beverages, and many character animations.

Product demo video scenes

After choosing a preset, we customized the scenes by adding our texts, choosing the style and color. Below you can see our video editor. Here you can customize the scenes: add your texts, choose the placement of the visuals, and also get scene suggestions.

Product demo video - edit a scene

Remember the logo that we’ve created for this company? Now, we’ll add it to the video. There are a couple of options to add an image file: paste the image URL, upload it from your device, or choose an already uploaded image from your Media Library.

Product demo video - add images

In this project, we don’t have a real-life video of the platform or a screen record, but if you have it, you can upload it too. Simply choose a video holder and add it. There are 4 ways to do it: insert the video URL, upload it from your device, choose an already uploaded video from your Media Library, or find a suitable video from our Stock Footage library.

Product demo video - add videos

To find a relevant video, you can search for specific terms and keywords. Let’s try with the term “jewelry”. Here you can see all the options, pick the one you like and click on “Insert”.

Product demo video - add stock videos

After choosing or uploading a video, you can trim it and select the parts you want to include in your video.

Product demo video trimmer

We finished the video with an outro that has contacts icons and fields. With this scene, you can share your phone number, email address, and website.

Product demo video outro scene

After customizing the video, we’ve picked the style. There are 2 versions to choose from - Board Drawn and Cut Paper. Our video is created with the Cut Paper style.

Product demo video style

In the “Color” section, we’ve selected the main color of our animation.

Product demo video colors 

And, the final touch - music. You can choose tracks from our Music Library or upload your own music. The name of the track used in our video is “May the Fun Be With You”. Besides, there’s an option to add your voiceover, if you have one.

Product demo video music

Now, it’s time to preview your video before downloading it. Click on “Free Preview”.

Product demo video free preview

Your video will be ready in a couple of minutes.

Product demo video export

If you want to change something, you can always get back to editing. Your projects are saved in “My Videos” section in the dropdown menu. You can download or share your video for free, make a single purchase, or subscribe to one of our plans.

You can create your product video now. It’s easy and fun, isn’t it? Click the button below to start:

Create Now

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