Videos have not only become an inseparable part of our personal lives but also a valuable tool for our business promotion. This is what video marketing statistics show.
People watch a lot of videos and share them with their family, friends, and colleagues. The types of those videos vary from funny, cute animals to tutorials and promotions. This gives you an opportunity to use your creativity and spread a word about you and your brand through videos. It’s time for you to take that chance and start creating unique and informative videos for your business.
According to the Renderforest survey, 78% of users got more traffic to their website after using videos. Besides, 71% of them claimed that thanks to videos the average time on their website has increased. 69% of users generated more leads with the help of video content, and 54% of users increased their sales.
The video marketing statistics presented below will give you information about how videos perform across different platforms and devices, who uses videos and who watches them, what impact videos have on conversion rates, and how videos can improve your ad campaigns. Let the numbers speak for themselves.
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Benefits of Video Content
70% of businesses say that videos boost brand awareness.
51% of businesses agree that videos increase traffic.
Videos help businesses get 66% more qualified leads.
44% of people are more likely to buy a product after watching a video about it.
85% of people say that videos help them connect with brands more effectively.
85% of businesses use video in marketing.
88% of businesses that use video report a positive ROI.
Types of Videos
Explainers are the most common types of marketing videos. 62% of businesses use explainer videos. 82% of B2B businesses use explainer videos.