Videos have not only become an inseparable part of our personal lives but also a valuable tool for our business promotion. People watch a lot of videos and share them with their family, friends, and colleagues.
The types of those videos vary from funny, cute animals to tutorials and promotions. This gives you an opportunity to use your creativity and spread a word about you and your brand through videos. It’s time for you to take that chance and start creating unique and informative videos for your business.
Whether it’s a product, a service, or an online shop, you definitely need to create an amazing video and share it with your audience. We have some data to back up our words and show the clear benefits of using videos in your marketing campaigns. While industry-wide video stats can help show the landscape, it is also important to use your own YouTube Analytics to shape digital strategy. You can make explainer videos, promotional videos, or animations. The style of your videos depends on your goals and your target audience.
According to Renderforest survey, 78% of users got more traffic to their website after using videos. Besides, 71% of them claimed that thanks to videos the average time on their website has increased. 69% of users generated more leads with the help of video content, and 54% of users increased their sales.
For 2019, 93% of users consider video creation a priority.
The video marketing statistics presented below will give you information about how videos perform across different platforms and devices, who uses videos and who watches them, what impact videos have on conversion rates, and how videos can improve your ad campaigns. Let the numbers speak for themselves.
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Video Marketing Statistics
By 2019, 80% of global Internet consumption will be video content.
86% of online video marketers use video content.
81% of people feature their video on their brand's website.