Case Studies
Client profile
Doron Afik is the managing partner of Afiklaw & Co., a boutique law firm based in Israel with close to 30 years of experience in the legal field. The firm handles a wide range of legal work, with a primary focus on international mergers and acquisitions, cross-border transactions, real estate, wills and trusts, and criminal law, including representation of minors.
Doron also serves as head of the legal committee for BOKS International, a global network of lawyers and accountants with a presence in 74 countries, 235 offices, and 121 members.
He is the main Renderforest user at the firm and uses it for:
- Social media videos and Instagram content
- Legal explainer and article animations
- Event-related visuals and promotional content
- Holiday greetings and birthday videos for clients
- Multi-language video content in Hebrew, English, and Spanish
- Newsletter visuals sent to more than 3,000 subscribers
The challenge
Legal marketing does not naturally lend itself to creative visual content. For a firm like Afiklaw & Co., which believes strongly in thinking outside the box, that gap was a real problem.
Doron wanted a way to turn legal topics, articles, and brand moments into video content that would hold attention on social media and in client communications. His existing workflow involved Adobe Photoshop and AI tools, but getting from a finished image to a polished video took time he did not always have.
The broader challenge was keeping up with a demanding content schedule, including social posts, newsletter visuals, seasonal greetings, and personalized client videos, without outsourcing or sacrificing quality.
The solution
Doron found Renderforest while researching tools to create animation-style videos, either through a Google search or by asking Gemini for recommendations. After trying the platform, he subscribed and built it into his regular workflow.
His typical process starts with creating or refining an image in Photoshop or an AI tool, then uploading it to Renderforest to animate it, add scenes, and layer in text or voiceover. For some projects, he uses Renderforest’s AI video generator as a starting point, then fine-tunes the output before publishing.
The features Doron relies on most:
- AI video tools for building a starting structure to refine
- Image-to-video AI animation for turning Photoshop assets into motion content
- Text and voiceover overlays for adding legal context across languages
- Multi-format export for Instagram, newsletters, and the website
- Video templates for social media, holiday greetings, and promotional content
The results
Consistent content at scale
Afiklaw & Co.’s website receives between 1,000 and 1,500 visits per day, which Doron describes as very high for an Israeli law firm. Renderforest helps support that traffic by giving the firm a steady output of video content across social media, newsletters, and client communications, without adding headcount or outsourcing to an agency.
Creative differentiation in a formal industry
The firm regularly changes its logo design based on events, artists, or dates, sometimes as often as daily. Renderforest makes it faster to turn those visual concepts into animated content and get them in front of clients and partners.
Personalized client engagement
Birthday videos and holiday greetings for clients are a regular part of the firm’s relationship-building. Creating this kind of personalized content quickly, without it looking generic, is something Renderforest makes easier.
What comes next
Doron is interested in Renderforest’s upcoming AI avatar features, which would let the firm produce videos with a digital presenter rather than requiring someone to appear on camera. Given that Afiklaw & Co. has already been testing avatar-based video tools, this is a natural next step.
He also wants to explore creating more AI-generated visuals directly inside Renderforest, rather than always starting in Photoshop, and to use the platform’s animation tools to bring legal concepts to life with more movement and depth.
Legal marketing with a creative edge
Afiklaw & Co. uses Renderforest not just to save time, but to communicate something about how the firm thinks. For Doron, creative marketing and creative legal work come from the same place, and Renderforest helps make that visible to clients and partners around the world.
Explore Renderforest plans and start creating your own video content today.
