What are the crucial Google search statistics to know for 2021? With over 6 billion daily searches, Google is considered to be the most popular search engine in the world.
Whether you're someone who wants to optimize a website for search engines or just get the most relevant search results, these statistics promise not to leave anyone indifferent.
Let's get through to some of them!
Did you know that “Don’t be evil” was Google’s unofficial slogan? It originated from Google's code of conduct. They changed their slogan but still keep this as the final line: "And remember… don't be evil, and if you see something that you think isn't right – speak up!"
Nooglers, Dooglers, or Gayglers, those are some of the names of Google's 102.000 employees. Seems like they really love their employees to categorize them based on their interests.
Ok, let's hold on here to keep your interests up! With the help of our infographic, you'll get to know about the most interesting Google search statistics that help to understand the world's biggest search engine better. Let’s dive right in!
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Google Search Statistics
General Search Statistics
Google has a market value of $1 trillion
It has 92.26% of the search engine market share worldwide
Google has indexed hundreds of billions of web pages. The index is about 100.000.000 GB large
URLs with a keyword have 45% more CTR than URLs without it
57% of users will abandon a page if it takes more than three seconds to load
The average Google search session lasts just under a minute
75% of the US population uses Google (including visitors using VPN servers based in the US)
Google generated 62% of all core search queries in the US
Google has a market share of 96.2% in Brazil
Google Home’s smart speaker shipped 4.3 million of its devices in 2019
Google Employee Facts
The company has 102.000 full-time employees
32% of the global Google employees are female
The average annual salary for a Google employee is $175.988
Google’s new employees are known as Nooglers
Doogler: Googlers assign this nickname to employees who bring their dogs into the office, as well as the dogs themselves
Employees who are members of the LGBT community (and their supporters) are known as Gayglers
Google uses a web tool called foo.bar to recruit new employees based on what they search for online
Google Ads Statistics
55% of people clicking on Google search ads prefer those to be text ads
For every $1 businesses spend on Google Ads, they make an average of $8 in revenue
The average click-through rate in Google Ads across industries is 5.06% in the search network and 0.50% on the display network
The average cost-per-click in AdWords across all industries is $2.69 for search and $0.63 for display
41.5% of all Google searches show Google Ads
Paid search ads receive 4 times more clicks than any of their competitors
Interesting to Know
September 27 is the official birthday of Google. This year it’s 22 years old
Google owns 238 companies
The first Google computer storage was built with Legos
Co-founders Larry Page and Sergey Brin originally named Google “Backrub”
The word “Google” has been derived from a mathematical term “Googol,” which means one with a hundred zeroes following it
Google had tried selling itself to the Excite company for $1 million but was rejected
Google owns common misspellings of its own name as well, such as gooogle, gogle and googlr
”Google” was added as a verb in the Oxford English Dictionary in June 2006
There’s a rotated version of Google known as “Google Mirror,” which shows everything in a mirrored avatar
Google’s logo wasn’t centered until 2001
“Don’t be evil” is Google’s unofficial slogan
Google acquired YouTube for $1.65 billion
In 2013, 56% of internet users googled themselves
34% of near me searches done via desktop and tablets result in store visits
The most searched topics on Google are related to translation, time, entertainment, shopping, and weather
Google considers over 200 factors before coming up with the best results for its users
“What is my IP?” is the most-asked question on Google
The top million keywords on this platform are only 25% of all Google searches
“What is Area 51?” was the most popular “What is …” search of 2019
The top five Google searches in 2019 were “Disney Plus”, “Cameron Boyce”, “Nipsey Hussle”, “Hurricane Dorian”, and “Antonio Brown”
If you search for “askew” in Google, the content will tilt slightly to the right
Google helps in pronouncing massive elements if you type “=English” after searching for them in the search bar
Dating and Personal Services advertisers drive the highest CTRs on paid Google results by turning over 6% of their impressions into clicks
The “I’m feeling lucky” button costs Google $110 million per year, as it bypasses all ads
In March 2019, Google was fined $1.65 billion USD by the European Commission for abusive practices in online advertising
Google’s hardware products will generate $19.6 billion by 2021
This information will surely help you out one way or another when dealing with Google.
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