55+ Must-Know Google Search Statistics [Infographic]

55+ Must-Know Google Search Statistics [Infographic]

10min read  

8 Nov 2019

What are the crucial Google search statistics to know for 2020? With 5.6 billion daily searches, Google is considered to be the most popular search engine in the world. Whether you're someone who wants to optimize their website for search engines or just someone who wants to get the most relevant search results, these statistics promise not to leave anyone indifferent. 

Let's get through to some of them!

Did you know that “Don’t be evil” was Google’s unofficial slogan? It originated from Google's code of conduct. They changed their slogan but still keep this as the final line: "And remember… don't be evil, and if you see something that you think isn't right – speak up!"

Nooglers, Dooglers, or Gayglers, those are the names of Google's 88,110 employees. Seems like they really love their employees to categorize them based on their interests.

Ok, let's hold on here to keep your interests up! With the help of our infographic, you'll get to know about the 55+ most interesting Google search statistics that help to better understand the world's biggest search engine. Let’s dive in!

Google search statistics


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General Search Statistics

  • Google has a market value of $739 billion
  • Google has 90.46% of the search engine market share worldwide
  • In 2018, Google properties owned over 90% of all searches
  • Google receives over 5.6 billion searches per day
  • Google receives over 63,000 searches per second on any given day
  • An average person conducts 3 – 4 searches every single day
  • 8% of search queries are phrased as questions
  • 15% of all searches have never been searched before on Google
  • 46% of all searches on Google are seeking local information
  • 97% searched online to find a local business  
  • 92% of searchers will pick businesses on the first page of local search results
  • The average click-through rate for the first position on a Google search query is 19.30% 
  • The average click-through rate for the first search result on desktop is higher than that of mobile, at 31.52% and 24.05% respectively
  • 66% of distinct Google search queries resulted in one or more clicks. 34% of searches result in no clicks
  • 18% of searches lead the searcher to change their query without clicking any results
  • Google has indexed hundreds of billions of web pages. The index is about 100,000,000 GB large
  • 53% of users will abandon a page if it takes more than three seconds to load
  • The average Google search session lasts just under a minute



  • Google is most used in the United States: as of June 2018, 27.2% of its population
  • Google generated 63.5% of all core search queries in the US.
  • Google has a market share of 94.39% in India
  • Google Home’s smart speaker shipped 5.4 million of its devices in 2018 to take 32.3% of the worldwide market


Google Employee Facts

  • The company has 88,110 full-time employees
  • 30.9% of the global Google employees are female
  • The average annual salary for a Google employee is $197,274
  • Google’s new employees are known as Nooglers
  • Doogler: Googlers assign this nickname to employees who bring their dogs into the office, as well as the dogs themselves
  • Employees who are members of the LGBT community (and their supporters) are known as Gayglers
  • Google uses a web tool called foo.bar to recruit new employees based on what they search for online


Google Ads Statistics

  • 55% of people clicking on Google search ads prefer those to be text ads
  • For every $1 businesses spend on Google Ads, they make an average of $2 in revenue
  • The average click-through rate in Google Ads across industries is 3.17% in the search network and 0.46% on the display network
  • The average cost-per-click in AdWords across all industries is $48.96 for search and $75.51 for display

Interesting to Know

  • Google owns about 200 companies
  • The first Google computer storage was built with Legos
  • Co-founders Larry Page and Sergey Brin originally named Google “Backrub”
  • The word “Google” has been derived from a mathematical term “Googol,” which means one with a hundred zeroes following it
  • Google owns common misspellings of its own name as well, such as gooogle, gogle and googlr
  • ”Google” was added as a verb in the Oxford English Dictionary in June 2006
  • There’s a rotated version of Google known as “Google Mirror,” which shows everything in a mirrored avatar.
  • Google’s logo wasn’t centered until 2001
  • “Don’t be evil” is Google’s unofficial slogan
  • In 2000, there were 18 million Google searches per day
  • 90% of the searches made on desktops are done via Google
  • 35% of product searches start on Google
  • 34% of near me searches done via desktop and tablets result in store visits
  • Search queries of the “__ to avoid” format have increased by 150%
  • Search queries of the “is __ worth it?” format have increased by 80%
  • “What is Bitcoin?” and “What is racketeering?” were the two most popular “What is …” searches of 2018 
  • “How to vote” and “How to register to vote” were the two most “How to …” searches of 2018
  • The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Avicii”
  • If you search for “askew” in Google, the content will tilt slightly to the right
  • Google helps in pronouncing massive elements if you type “=English” after searching for them in the search bar.
  • Dating and Personal Services advertisers drive the highest CTRs on paid Google results by turning over 6% of their impressions into clicks
  • The “I’m feeling lucky” button costs Google $110 million per year, as it bypasses all ads 
  • Google intends to scan all the known 129 million unique books before 2020


We are sure you'll get some interesting and useful information from here. 

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Sources: HubSpot, WordStream, Internet Live Stats, SEO Tribunal.

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