As marketers, our goal is to effectively promote a product or service. But getting the attention of potential customers is becoming more and more difficult.
The amount of content and information that an average customer consumes is overwhelming. This is why it’s important to stand out and share content that differentiates your brand from the competition.
To overcome this challenge, you should be armed with effective strategies. And, visual marketing should be an integral part of your marketing efforts.
The human brain processes visual content faster than simple text. So, visual elements play an important part in marketing.
In this article, we’ll explain what visual marketing is and how Renderforest helps to create visual content including videos, graphics, and websites that attract.
- What is Visual Marketing?
- Videos as Part of Visual Marketing Strategy
- Design Graphics and Presentations
- Modern Website Design
What is Visual Marketing?
Visual marketing capitalizes on high-quality visual content to increase user engagement and conversions. By saying visuals we mean videos, images and graphics, banners, infographics, data visualizations, etc.
According to research, 44% of people are more likely to buy a product after watching a video about it. 92% of people consider well-designed websites more trustworthy. The numbers prove the importance of visual content.
Visual content has many advantages including:
- High user engagement
- Emotional connection with customers
- Increased brand recognition and awareness
- More website visitors
Images and videos can be effective tools for marketers. Even if you don’t have any design or animation skills, you still can have professionally designed graphics and animations using online tools.
Videos as Part of Visual Marketing Strategy
Videos have many benefits, including more engagement, high conversion rates, and brand awareness. On the other hand, videos require more dedication, because they might take some time to create and a certain budget. Anyway, they are a great addition to your visual marketing strategy.
There are different types of videos, and all of them have different purposes. As a marketer, you’ll need to create videos for different projects or several videos for one project. No matter which option you can relate to, we have the best way to do it — using customizable video templates.
With customizable templates, you can create the following videos:
Promotional videos have the power to convert your target audience into customers. They are usually short but dynamic videos used to present a product or service in the best possible way.
The purpose of promos is to persuade and encourage viewers to take an action – buy a product, use a service, subscribe, etc. To do so, you should identify their needs and address them in your videos, showing that you have the solution they need.
For example, if you have a marketing agency and want to attract more clients, you can create a company promotional video like the one below:
If you want to promote a product, you can use a creative product video to attract attention and clicks. Here’s an example of a dynamic product promo:
To create a promo video, you can find a suitable video template and customize it with your text, your images and videos, and a voice-over combined with a lively music track.
One of the most effective ways to explain how your product or service works is by using videos.
Explainer videos have always been a handy tool for marketers. They are simple, visually attractive, and can introduce any complex idea in the simplest way possible. Besides, they are highly shareable. And, among the most popular types, is explainer animation.
Here’s an example of an explainer video for a green business that explains the dangers of energy consumption, how it affects our nature, and then provides a solution.
The good news is that you can create similar animated videos yourself. Pick a template and customize it by adjusting the scenes, adding your text, and music.
Advertisements are everywhere. You can see them on the screens of your TVs, on the streets, and, of course, on the internet. Even though it’s the oldest method of generating leads, it never gets old and outdated.
With the rise of social media, businesses gained more opportunities to advertise their products online using the native advertising tools of different platforms, thus increasing their reach.
Video ads are one of the most effective ways to connect with the audience. So, don’t hesitate to use them in your visual marketing efforts.
Let’s see an example of a short but catchy video advertisement.
Social Media Videos
Considering the popularity of video content, social media platforms decided to enable native video uploads and provide video hosting. This gave us yet another opportunity to connect with our audience.
Social media videos have become a favorite content for netizens. From funny pet videos to DIY tutorials, people watch them all. So, this is your chance to stand out.
Video posts, Stories, Reels – our video templates cover all of these.
Share motivational videos, join challenges, share fun or educational videos, and other types of videos by creating them yourself. Find a social media video template and get your desired result by customizing it.
Design Graphics and Presentations
When we say visual content, the second thing that comes to our mind after videos are images. Images are almost as powerful as videos but are more common, especially on social media.
The visual aesthetic plays an important part for any brand or business. Especially when it’s consistent on different platforms. This includes online and offline marketing materials like social media posts, ads, ebooks, business cards, brochures, leaflets, and other branded content.
Online graphic maker tools like Renderforest help to keep your designs consistent by offering design templates that you can customize and use.
Let’s see what kind of visuals you can create for your project online.
Social Media Graphics
Social media is one of the most effective tools that we marketers use. However, as many marketers try to attract the attention of customers, it has become more competitive. This is why the quality of your visual content matters.
The first thing to pay attention to is your profile page – profile picture and the cover/background. Then, the design of your posts. It’s recommended that you keep the style of your profile and posts consistent.
Each social media platform has its own size for images, so make sure to use the right one. Online graphic maker tools usually offer preselected size templates for different platforms.
When designing visuals for social media, keep in mind that they should be shareable and contain valuable information for your audience. Pay attention to the colors, fonts, shapes, and other visual elements to keep your brand consistent.
Renderforest offers different layouts in the same style so that you can make your page more appealing and stand out. Select a template, add your text, and download. Follow a simple process and create your own visuals in a few clicks.
Why do we use presentations? The main reason is that we want to communicate our thoughts and ideas to our audience. A well-crafted presentation can work wonders when it comes to persuading or informing your audience.
The first tool that comes to your mind when you say presentation is PowerPoint. Of course, this tool is very easy to use and gives you the freedom to create your own presentation in the way you want it.
Renderforest, compared with PowerPoint, provides you with a bit limited editing capabilities but the slide templates are created by a professional design team. This is why no matter how many changes you make, the design will still look professional and ready to win the attention of your audience.
All you need to do is select the slides and customize them by adding your text and colors.
Inform, educate, motivate, and persuade with your professional presentation.
Printable Marketing Materials
Besides the digital marketing materials, some businesses also need printable designs to present themselves offline. Flyers, posters, business cards, brochures, booklets, and other printable materials are part of your brand too. So, brand consistency extends beyond the online platforms.
Outstanding design, simple layout, brand colors, and suitable fonts – this is the recipe for an effective printable material. Browse all the available designs for print and create your marketing materials by customizing them.
Modern Website Design
Your website is the online business card of your business. You’ve probably heard it hundreds of times.
This statement is partially true because a visually appealing website speaks a lot about your business. Meanwhile, your website has other functions too. Those functions include lead generation and sales.
A beautiful design is not enough if it doesn’t serve its purpose. Renderforest offers super functional website templates for different purposes based on research and best practices.
Build a website for your business or for your clients, marketing service websites, tech, travel and hospitality, personal sites, fashion and beauty, design and art, non-profit sites, and everything in between.
You as a marketer are responsible for the effective promotion of your or your client’s business. Try out different visual marketing strategies and identify what works for you. Incorporate visuals to enhance your brand identity.
People are visual creatures, this is why you need the right tools to help you with this hard job. As an all-in-one branding platform, Renderforest can help you with your visual marketing and branding process. Create marketing campaigns that work using customizable video, graphic, and website templates.
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