Easter Marketing Ideas for 2020
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holiday  

Easter Marketing Ideas for 2020

12min read  

8 Apr 2020

Easter is almost here! If you still haven't prepared any creative marketing ideas for that day, we're here to give you some inspiration. Holiday marketing campaigns are a great way to engage your audience. And, if you don’t use holidays to build brand awareness, you’re making a huge mistake. 

There are many creative ideas for Easter marketing, but you need a clear strategy and vision of what you want to get from them. In this article, we will give you some Easter video marketing ideas to start with.

 

Easter Ideas for Social Media Marketing

To show your true colors, you have to come out of your shell.

Easter marketing ideas

Social media is still one of the most effective ways to spread a word about you and your company. 40% of digital consumers use social networks to find new brands and products. Why not make use of it? 

With the rise of video content, more and more platforms encourage you to share videos with your friends and followers. So, you just need to use your creative potential and produce user-friendly and consumer-focused video content

What does this mean for Easter marketing? It means you can’t miss the chance to send Easter greetings to your audience through social channels. This is where the Easter video greetings come to help. A short animated video with your best wishes will help you engage with your audience and make them more connected to you and your brand. 

Video creation can be costly and time-consuming, you would say. But, there are video-maker tools that provide ready-made templates and can save you not only time but money as well. You can use Easter video templates to create and share your videos.

Here’s an example of an Easter video greeting created with Renderforest:

Edit This Template

 

Once you’ve created your masterpiece, it’s time to distribute it across social media channels. You can use multiple channels for maximum reach. There are two options to share your video:

  1. Upload it to YouTube and then share it on social media.
  2. Upload your video directly to the channels that have that option, like Facebook, Twitter, or Instagram. In most cases, this option is recommended as it helps to increase the audience reach on specific platforms.

Here are some fast tips to improve the performance of your greeting card:

  • Keep it short, up to 1 minute.
  • Don’t forget to add a creative message and a description.
  • Use relevant hashtags to increase visibility and reach.
  • Be honest with your audience to build trust.

Social media is a great tool if used correctly and smartly. Your video marketing campaign can help improve the relationship with your audience and show them that you care. So, act thoughtfully and share your Easter video greeting with the world.

 

Easter Ideas for Email Marketing

How should you send a letter to the Easter bunny? — By hare mail.

Easter greeting card

A personalized approach has a greater impact than a generic one. This is why email is considered the number one communication channel. It gives you the opportunity to segment your target audience and communicate with each segment separately. 

Easter can be a great opportunity for an email marketing campaign. You can create a special offer, or just congratulate your leads and clients, sending them your best wishes. So, when you create your greeting card, don’t forget to add it to your Easter email marketing campaign.

Research shows that adding videos to emails can boost click-through rates by up to 300%. You can send different kinds of emails: newsletters, offers, surveys, gifts or discounts, updates, news, announcements, etc. Whatever type you choose, consider adding videos to your emails for maximum engagement from your audience.

video in email marketing statistics

If you are a professional, you already know how to create an email campaign. If you’re new to email marketing, you can follow these basic steps to create your Easter email campaign:

1. First of all, you need to choose an email automation tool to send bulk emails. There are many free email marketing tools that can help you with it.

2. Prepare your email lists. Note that you need to have the recipients’ permission to send them emails. You can generate different lists for your leads, prospects and existing clients.

3. Write a short message and add your Easter video greeting card. There are two ways to add your video:

  • Embed it in your email,
  • Link it to a text or an image. 

If you choose to embed your video, take into consideration that some email clients may not support playing videos directly in the email. However, there are still ways to work around this limitation.

4. And, finally, write a creative subject line, choose the lists and click “Send”. If you’re preparing it beforehand, make sure to schedule it on the right date.

Sending an email with a greeting video is an effective gesture to improve your relationships with existing and potential clients and to strengthen your brand identity. Of course, there is still a lot left to explore and implement, but this is a step in the right direction.

Here are some Easter video templates by Renderforest, that can be used to create amazing video greetings. You can check them out below:

 

Floral Easter Egg Logo

Make your video bloom like a spring flower with Floral Easter Egg Logo reveal. Let watercolor illustrations and decorated Easter eggs breathe new life into your video marketing efforts. Create a gentle holiday video to greet your audience on Easter Day.

CREATE MY CARD

 

Adorable Easter Eggs Greeting

Brighten your holiday wishes with a warm and delicate animation. Create a lovely video with the Adorable Easter Eggs Greeting template and share it with your audience. Let love and joy surround you on this special spring day.

CREATE MY CARD

 

Easter Eve Greeting Card

Send your holiday blessings to customers and loved ones with Easter Eve Greeting Card. It’s the perfect video template for individual and business use. Feel free to add your own logo and custom greeting, and let the multicolored Easter eggs set the mood for your warm message.

CREATE MY CARD

 

Happy Easter Greeting Video

Spread feelings of hope and renewal with this spring-themed animation. Upload your logo file and compose a heartfelt message for your holiday video. Send clients and followers your kindly wishes with Happy Easter Greeting Video.

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3D Easter Ribbon Greetings

Add color and joy to your Easter celebration with an animated video. Attract kids and adults alike, and strengthen your bond with the customers. Wish your audience a joyful and pleasant holiday with 3D Easter Ribbon Greetings. Post it to social media, send it in a holiday newsletter, or find a novel route for your easter bunny.

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Easter Bunny’s Adventures

Get ready! The Easter bunny’s on his way to make this holiday unforgettable. Add your logo to the template and let the lovely rabbit show it off. Use the video for business purposes, or share its sunny atmosphere with family and friends.

CREATE MY CARD

 

Easter is a great opportunity to spend time with your family and friends. But, don’t forget about your audience and clients as well, as they are part of your company’s big family. A simple Easter video greeting can contribute to your long-term relationship with customers. So, don’t hesitate and start creating your video now.

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