How to make an AI video

How to make an AI video

In the last year, online video consumption has skyrocketed, with 85% of internet users in the United States watching online video content monthly. The demand for video content has never been higher, and creating high-quality videos can be time-consuming and resource-intensive…unless you tap into the magic of AI.

Mastering the art of AI video creation can set you apart from the competition and captivate your audience like never before. With just a few clicks of a button, you can produce professional-grade videos and transform your marketing strategy. So, if you’re ready to learn how to make an AI video and take your content to the next level, keep reading.


Ai-generated video statistics


What is an AI-generated video?

An AI-generated video is a video produced with the assistance of artificial intelligence technology. These videos are created using algorithms that analyze data and generate visuals and audio based on predefined parameters. 

AI-generated videos offer a streamlined and efficient way to produce content, saving time and resources while maintaining high-quality results.



How to make an AI-generated video with Renderforest


Choose your topic

Head over to the Renderforest AI video generator and enter a brief description of your video topic in the provided field. Whether it’s educational content, a promotional piece, or a creative project, our AI engine will analyze your input to grasp the essence of your message. This initial step sets the foundation for the entire video, so take a moment to clearly outline the key points or script you want to cover. For our purposes, let’s make a video about company culture.



Pick your outline

After entering your topic, the system will generate several outlines tailored to your subject. These outlines provide a suggested structure for your video, breaking it down into manageable sections. Review the outlines and feel free to add personal touches or make edits to better fit your specific needs.


When you’re ready, click the “Do Magic” button to allow the AI to craft your video, automatically selecting relevant animations, transitions, and even suggesting music and voiceovers.




Choose the tone of the video, such as formal, friendly, or creative, to match your brand or message. If you want a narrated video, pick the voice and style of the narrator. Then, choose from various visual themes and character styles to align with your branding or the mood of the video.

Our AI tool will suggest a series of scenes based on your outline. You can review and customize each scene—add or remove elements, change backgrounds, or adjust character actions. Personalize the scenes even more by modifying text, adding voiceover, adjusting fonts, and selecting colors. You’ll want to make sure all elements are correct, and the video flows as intended. Once you’re happy with the result, export your video in your preferred format and resolution.




After finalizing your video, click the “Export” button. Select your preferred format and resolution. Our AI will render your video, ensuring everything looks great. Once done, you can share it on social media, embed it on your website, or download it.



Tips for effective AI-generated video creation

From keeping your videos short to leveraging clear visuals, appropriate audio, effective scripts, and subtitles for accessibility and SEO, here are some tips to help you create compelling content that captivates and inspires. 

tips for creating videos with AI


Keep the video short

The average attention span of internet users is shrinking, which is why it’s important to keep the content short to quickly capture and retain audience interest. 

When planning your digital marketing video, aim for a succinct narrative structure to keep a brisk pace, holding viewers’ attention from start to finish. Consider using visual storytelling techniques and dynamic visuals, such as animations or infographic videos, to communicate complex concepts in a digestible format. 

Keep text overlays brief and to the point to highlight important messages without overwhelming your audience. You can even experiment with creative editing, like quick cuts or time-lapses, to maintain momentum and visual engagement throughout the video.


Use clear and engaging visuals

When you create a video with AI, selecting high-quality images and videos is key to visual engagement, allowing you to convey your message with precision and impact. You can start by curating visual assets that align with your brand identity and resonate with your target audience. 

Take on a range of visuals, including dynamic infographics, impactful live-action clips, and captivating animation videos, to evoke emotional resonance and reinforce your narrative. Prioritize clarity and relevance in your visual selections, making sure each element contributes meaningfully to the overarching message of your video.

Feel free to experiment with different camera angles, vibrant color palettes, and other visual effects to fill your video with a sense of cinematic flair. 


Choose audio and sound effects

Video background music and sound effects can enhance your AI-generated videos from mere presentations to immersive cinematic experiences.

Start by selecting background music that complements the tone and pacing of your video. Next, consider the feeling you want to evoke in your audience—excitement, nostalgia, or suspense—and choose music tracks that align with these thematic elements.

Be sure to pay attention to tempo, instrumentation, and mood, selecting compositions that enhance the narrative flow and engage viewers on a subconscious level. You’ll also want to integrate sound effects strategically to accentuate key moments and enhance immersion. Keep in mind that each auditory element contributes to the overall ambiance and storytelling efficacy of your video.

Audio quality is another key aspect of ensuring a seamless viewing experience for your audience. Pay attention to audio mixing and mastering, balancing dialogue, music, and sound effects to create a cohesive auditory landscape that enhances rather than detracts from the viewing experience.


Write scripts with natural language

Whether you’re crafting explainer videos, training videos, or social media videos, the art of scripting lies in distilling complex ideas into clear, concise language that resonates with your audience.

Don’t forget to define the overarching purpose and message of your video, articulating the central idea that you wish to communicate to your viewers. Consider your audience’s needs, preferences, and pain points, crafting a narrative that speaks directly to their interests and aspirations. 

Storytelling techniques, like character development, conflict resolution, and narrative arc, can give your script depth and emotional resonance. Visual storytelling techniques can also boost your script’s effectiveness. Use on-screen graphics, animations, and visual metaphors to reinforce key points and improve comprehension. 

Always prioritize clarity and simplicity in your language, avoiding jargon or technical terminology that may alienate or confuse viewers. You should aim for a conversational tone that fosters a sense of intimacy and connection, inviting viewers to engage with your content on a personal level.


Add subtitles 

When you add subtitles to your AI-generated videos, you not only allow access for viewers with hearing impairments but also enhance your content’s search engine optimization (SEO) performance, improving its discoverability and reach.

Start by transcribing the dialogue and narration of your video, capturing every spoken word. You can use automated transcription tools or hire professional transcription services to streamline this process and guarantee accuracy. 

Once transcribed, synchronize the text with the corresponding audio segments, aligning subtitles with spoken dialogue to create a seamless viewing experience. Pay attention to formatting and styling, making sure subtitles are legible and clear. You’ll want to choose a consistent font style and size, contrasting against the background to maximize readability.



Wrapping it up

Through the fusion of cutting-edge technology and creativity, you use AI video tools to generate video content that resonates with your audience on a profound level, maximizing your impact and engagement in the long run.

The Renderforest AI video generator simplifies the process of creating eye-catching, influential videos. Leveraging smart technology, it enables users to produce professional-quality videos quickly and effortlessly—and with minimal video editing skills.

But don’t be fooled; it’s not just about the tech. The real impact of these professional videos is in the stories they tell and the feelings they create for your audience. With trendy visuals, sounds, and great scripts, these videos can really grab your viewers’ attention and make them feel something.


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How to make AI video FAQ

How can you convert normal video to AI video?

Converting normal video to AI video typically involves using AI algorithms to enhance or manipulate the content of the video. Several software platforms, such as AI-powered video editing software or online services, offer features like video upscaling, color grading, or special effects generated using AI. You can upload your videos to these platforms and apply AI-based enhancements to achieve the best results.


Is there a free AI video generator?

Yes, you can find many free AI video generators online—such as an AI avatar video generator—that offer basic features for converting and enhancing videos using AI. Renderforest is among these platforms, allowing you to customize elements like transitions and audio levels as well as adjust the resolution of your AI video. Make sure to research and compare different options to find the free AI video maker that best suits your needs and requirements.


What are some ethical considerations when you create videos with AI video generators?

Some ethical considerations when creating videos with AI video generators include ensuring transparency and accountability in the use of AI algorithms, protecting user privacy and data rights, and mitigating the potential for bias or discrimination in content creation. 

Note: Using AI responsibly and ethically is essential to uphold trust and integrity in the digital landscape.


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