How to Define Your Target Audience?
26 Jun 2020
29 Jan 2019
Videos are three times more engaging than average text posts. However, there are still many aspiring leaders who are stuck with texts on their LinkedIn profiles.
In their opinion, making videos requires equipment, artistic talents, and video montage skills. In this article, I will try to thwart the notion that only movie-making masters and gurus can create engaging videos. I believe that anyone can craft the video of high quality.
Once you have set your mind, it is surprisingly easy to make a professional video. You should focus on other things: content, background and communication skills. All of this should be accompanied by good-quality audio. With this in mind, anyone can master the art and create a good Linkedin video.
Here are several tips that will help you along the way.
If you do not believe in the power of LinkedIn, there is no purpose in creating a video. However, if you really feel that it can make a difference or if you are passionate about something and want other people to know about it, then this is the right mood to create a video.
You should know that LinkedIn is one of the fastest-growing social networks with a focus on professional career and interests rather than on socializing and friendships. This is the best platform to get noticed and share your ideas with others.
This is a place where you can directly approach people whom you could hardly meet in real life. Take your chance and make your statement.
“Here it is. This is the part where I need to buy professional equipment.” This is what you’ve probably thought. However, you do not need to spend thousands on it. Your smartphone will do. However, you will need to have a Mini Tripod, a simple microphone to record your voiceover, and LED Light to get started.
Mini Tripod will ensure that your smartphone is in a stable position. The microphone will provide you with good sound. LED Light will make sure you have proper light for your video on LinkedIn.
It is a matter of fact that you should prepare appealing and engaging content for your video to be successful. Watch some videos related to your topic on YouTube or LinkedIn to get an idea of how it should look like.
Briefly present your idea in a short outline and think of the important details. Utilize the best of your writing skills or get help from companies who provide professional writing services in order to have an appealing script with impeccable grammar and style. The best writers will make sure things you say on your video are up to all standards of professional content on LinkedIn. Then turn your script into a storyboard by planning what scenes you need for each line.
When you talk about things that form your domain knowledge, you may use technically complex phrases or professional jargon. However, your audience may not be as skilled in your field as you are. The inability to comprehend may decrease the number of viewers significantly.
Furthermore, it is also important to say something of value for those who have no expertise in your field. You may catch an idea from breaking news or recent developments in your industry that had a positive effect on everyone’s lives.
Just as your text, your video should be unique and memorable. Tell an interesting story to your audience. You should sound newsworthy and bring some novelty in the story you are going to tell. This is also known as a personal brand building.
Speak about the information you try to share through the lens of personal and professional experience. For example, if you speak about the new product, try to dig deeper and suggest its possible application. Engage with potential customers and tell them what this product is and why they need it.
Many people prefer text because it is easier. You have time to think about what to write. Moreover, no one looks at you when you think about what to say. Videos are different. People will see your body language as well as feel your comfort and energy or a lack of them.
Therefore, before making a video, try to make rehearsal in front of the mirror and get the best of your interpersonal skills and charisma.
According to studies, only 7% of communication is given through words, 38% through tone and 55% through body language. How you feel in front of the camera, even it is your iPhone camera, is really important.
Your gestures and body language convey the most of your message. LinkedIn videos may start playing silently, so your body language is the only thing that your viewers will see in the beginning.
Of course, you will need to cut your video material short or erase some parts that do not look professional. In other words, you will need to customize what you have shot. No one can present the impeccable video at one shot. Watch some guides on video editing and customizing available online.
Download some easy-to-use software or even free trials and try the editing basics in practice. Once you learn how to do it, you will never be afraid of any video montage work.
This part is important if you want your video to be easy-to-find and share. All great business videos should be search engine optimized, which includes adding keywords, tags, outline and a brief description. You can even add your script. Make your video “shareable” by providing relevant content and adding an eye-catching design to it.
If you intend to share some important updates with your auditory on a regular basis, keep your LinkedIn videos concise. It is commonly accepted that such videos should be up to 90 seconds. Otherwise, you risk losing some percentage of your audience. If you are not sure how to fill 90 seconds regularly, it is better to create engaging visuals. A picture can be a good substitute for a video once or twice.
When you gain some expertise in video making, try to spoil your audience with interactions with guests. Invite people who can add value to your content and increase your audience. Moreover, this interaction may help you to act naturally and amplify positive body language. By speaking with guests, you may create more natural visual engagement.
If you feel that your expertise in video making has increased, you can add some visuals or typography to videos. It was already mentioned that LinkedIn plays the beginning of each video silently. Thus, you can use this pause and fill it with certain information that will be the first that your viewers see. Ads or links, you can put literally anything that can add value to the story you are about to tell.
Creating videos for LinkedIn is an effective way to make a statement about your professional interests and domain expertise. It would definitely increase your number of connections and improve your professional networking.
Moreover, it will engage others in commenting and discussing, where you can find inspiration and ideas for the new videos. It may seem a lot like video blogging, but if fact, this activity may be very helpful in landing the right job for you. Recruiters look for creative and active LinkedIn users, and video portfolios are the best way to catch their attention.
Michelle Lambert is a professional writer at EduBirdie who specializes in content writing and blog writing.
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