How to Create a Viral Video for Social Media
16 Sep 2020
29 Jan 2019
LinkedIn announced the support of native video in August of 2017. Since then, the volume of video content has exploded on the platforms. And it is not surprising.
However, there are still many aspiring leaders who only post texts on their LinkedIn profile. The reason for this may be the common misconception that making videos requires equipment, artistic talents, and video montage skills. In this article, I will try to fight the assumption that only movie-making masters and gurus can create engaging videos.
In fact, once you have set your mind, it’s surprisingly easy to make a professional video. Technical aspects of creation come second to the video content, background, and your communication skills. With this in mind, anyone can master the art and create a good Linkedin video.
Here are 13 tips to get a professional LinkedIn video that will boost your video marketing results. Let’s start!
If you do not believe in the power of LinkedIn, there is no purpose in creating a video. However, if you really feel that it can make a difference or if you are passionate about something and want other people to know about it, then this is the right mood to create a video.
You should know that LinkedIn is one of the fastest-growing social media platforms and the biggest social network with a focus on professional career and interests rather than on socializing and friendships. This is the best platform to get noticed and share your ideas with others.
This is a place where you can directly approach people whom you could hardly meet in real life. Take your chance and make your statement.
“Here it is. This is the part where I need to buy professional equipment.” This is what you’ve probably thought. However, you do not need to spend thousands on fancy gear to get a professional-looking video. Your smartphone will do. However, you will need to have a Mini Tripod to avoid a shaky video. For audio and the voiceover, you can either record it on your smartphone or go with a simple microphone to record your voiceover.
LED Light will make sure you have proper light for your video on LinkedIn. This will be enough to get started and create a more than decent video
It is a well-known fact that you should prepare appealing and engaging content for your video to be successful. Unfortunately, being knowledgeable about the material doesn't mean you can deliver it in a captivating way without any preparation. Watch some videos related to your topic on YouTube or LinkedIn to get an idea of how it should look like.
Briefly present your idea in a short outline and think of the important details. Utilize the best of your writing skills or get help from companies who provide professional writing services in order to have an appealing script with impeccable grammar and style. The best writers will make sure that what you say on your video is up to all standards of professional content on LinkedIn. Then turn your script into a storyboard by planning what scenes you need for each line.
When you talk about things that form your domain knowledge, you may use technically complex phrases or professional jargon. However, your audience may not be as skilled in your field as you are. The inability to comprehend may decrease the number of viewers significantly.
Furthermore, it’s also important to say something of value for those who have no expertise in your field. You may catch an idea from breaking news or recent developments in your industry that had a positive effect on everyone’s lives.
Just as your text, your video content should be unique and memorable. Use LinkedIn as a platform to tell an interesting story to your audience. You should sound newsworthy and bring some novelty in the story you are going to tell. This is also known as a personal brand building.
Speak about the information you try to share through the lens of personal and professional experience. For example, if you speak about the new product, try to dig deeper and suggest its possible application. Engage with potential customers and tell them what this product is and why they need it.
In the abundance of content bombarding us from all sides, your brand voice and style are what is going to set you apart and create that invaluable connection with your audience.
Many people prefer text because it is easier. You have time to think about what to write. Moreover, no one looks at you when you think about what to post. Videos are different. People will see your body language as well as feel your comfort and energy or a lack of them.
Therefore, before making a video, try to rehearse in front of the mirror. Try to get the best of your interpersonal skills and charisma. No matter how good your content is, if you are uncomfortable in front of the camera, or just don't have the energy, it will show, and reduce the appeal of your video significantly.
According to studies, only 7% of communication is given through words, 38% through tone, and 55% through body language. How you feel in front of the camera, even if it is your iPhone camera, is really important.
Your gestures and body language convey the most of your message. LinkedIn videos may start playing silently, so your body language is the only thing that your viewers will see at the beginning of your videos.
Of course, you will need to cut your video material short or erase some parts that do not look professional. In other words, you will need to customize what you have shot. No one can present the impeccable video at a single shot. Watch some guides on video editing and customizing available online.
Download some easy-to-use software or even free trials and try the editing basics in practice. And if you are not a fan of offline software, there is a large variety of online editing tools you can choose from. Once you learn how to do it, you will never be afraid of any video montage work.
This should be an important part of your video marketing strategy if you want your LinkedIn video to be easy-to-find and share. All great business videos should be search engine optimized, which includes adding keywords, tags, an outline, and a brief description. You can even add your script. Make your video “shareable” by providing relevant content and adding an eye-catching design to it.
What comes to the description of your video, it’s important to know that LinkedIn only shows the first three lines of the text, followed by a “See More” button. Try to include all the key points of your message in those three lines, but put efforts in the quality of the remaining text as well.
If you intend to share some important updates with your auditory on a regular basis, keep your LinkedIn videos concise. Long video formats of YouTube won’t do on LinkedIn. Concentrate your point and the value you want to give in up to 90 seconds. Otherwise, you risk losing some percentage of your audience. Start with shorter video posts, and increase the duration as you build your audience. A 5-minute long video may scare the viewer new to you or your brand. If you are not sure how to fill 90 seconds regularly, it’s better to create engaging visuals. A picture can be a good substitute for a video once or twice.
When you gain some expertise in video making, try to spoil your audience with interactions with guests. This will demonstrate that you care about your audience and don’t spare efforts to create valuable content for them. Invite people who are relevant to your field and to your audience, and can share useful information with them. This can also help you increase your following, as you’ll gain access to the audience of your guests. Moreover, this interaction may help you to act naturally and amplify positive body language. By speaking with guests, you may create more natural visual engagement.
If you feel that your expertise in video making has increased, you can add some visuals or typography to videos. It was already mentioned that LinkedIn plays the beginning of each video silently. Thus, you can use this pause and fill it with certain information that will be the first that your viewers see. Ads or links, you can put literally anything that can add value to the story you are about to tell.
You can also go by adding subtitles to your video. On social media, people don’t go looking for content. Videos pop-up in their feed, and often, the viewers don’t want to turn on the sound. Adding subtitles or captions to your video may help you hold the audience you would otherwise lose.
Videos starting with a black screen or random scene with no context don’t make for a very clickable content type. Luckily, LinkedIn recently added an option to upload custom thumbnails to native video content. When creating videos for LinkedIn, make use of this functionality by creating a custom visual you’d like to appear when you post a video to your LinkedIn feed. It can be a collection of some scenes from the video, the headline of the video, or anything you want — the only limit is your creativity. Make sure the resolutions of the thumbnail match that of the video, and that the file doesn’t exceed 2MB.
Creating video posts for LinkedIn is an effective way to make a statement about your professional interests and domain expertise. It would definitely increase your number of connections and improve your professional networking.
Moreover, it will engage others in commenting and discussing, where you can find inspiration and ideas for the new videos. It may seem a lot like video blogging, but in fact, this activity may yield other positive results, such as landing the right job for you. Recruiters look for creative and active candidates, and if you use LinkedIn, video portfolios are a great way to catch their attention.
Michelle Lambert is a professional writer at EduBirdie who specializes in content writing and blog writing.
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