![10+ Dynamic Corporate Videos to Enhance Business Communication [+Templates]](https://cdn.renderforest.com/website/blog-media/65847ccb782c865847ccb782c9.jpg)
Social Media Marketing
Corporate video content is here to stay.
In 2023, 91% of consumers are wanting to watch more online video content from their favorite brands, making it a valuable content marketing tool.
Using tailored video templates can help simplify your video creation process while maintaining your brand’s polished and distinct visual identity.
Competing to attract consumers’ attention is growing, and video templates can offer a cost-effective solution to create high-quality video content.
Ranging from promotional videos and product showcases to internal training materials, video templates also help you make sure that your videos are visually appealing to those watching.
TL;DR
In this article, we’ll explore:
- The potential that corporate video templates hold, specifically those offered by Renderforest.
- How Renderforest stands out as a leading platform that provides a large number of customizable templates, allowing you to easily blend your unique branding elements.
- The user-friendly features of Renderforest’s templates and how you can tailor them to suit different industries, tones, and messaging strategies.
What Is a Corporate Video?
In the modern world, a corporate video is the digital key to portraying your business’ narrative, values, and offerings.
In other words, it’s a visual storytelling medium that you create to engage, inform, and leave a lasting impression on your audience.
These videos can help form the essence of your brand’s voice as they merge visuals, sound, and narrative to communicate your brand’s messages to your clients.
Right now, businesses are growingly recognizing the impact of using multimedia content, so understanding the importance of corporate videos is essential.
Now, let’s explore what is it exactly that makes them so valuable for your business, shall we?
Understanding the Impact of Video
There are a handful of statistics and notable success stories that demonstrate just how crucial it is to implement corporate videos in your marketing plan.
Video content has proven to be a game-changer for both new startups and well-established enterprises, shaping their narratives to connect with their audiences in innovative ways.
Take, for instance, the 2014 Chipotle ad that reshaped the fast-food industry in just three and a half minutes.
This thought-provoking video, featuring a scarecrow that challenges traditional food production methods, not only earned prestigious accolades at the Cannes Lions International Festival of Creativity but also solidified Chipotle’s reputation as a trustworthy and innovative brand.
Similarly, the rise of the Dollar Shave Club can be linked to a quirky and budget-friendly YouTube video that was created by its founder, Michael Dubin.
Using a dose of humor, the video garnered over 12,000 new subscribers in just two days, ultimately leading to Dollar Shave Club’s acquisition by Unilever for a staggering $1 billion.
Wow, right?
But leaving success stories aside, creating a video for your brand needs to be authentic and reflect the true nature of your brand.
Competitors may backfire at you with their own unique corporate video ideas, diminishing the perceived authenticity of your brand, so authenticity is key.
For example, documentary-style content provides you the opportunity to share genuine stories directly with your audience, offering a peek behind the corporate curtain.
You can also use your customers’ testimonials to instill your brand’s authority and trust. Genuine, smiling customers on camera who express their love for your product build trust in a way that traditional advertising cannot really replicate.
Above all, people connect with people’s stories. Scratch that: humans connect with humans’ stories.
So, use that to your advantage.
Corporate Video Examples and Case Studies for Inspo
What better way to kickstart your corporate video content plan than by looking at what makes other companies’ videos stand out from the crowd?
We’re uncovering the secrets of 3 successful corporate video campaigns with these inspiring examples that show various creative approaches taken by different companies.
From symbolic animations to nostalgic 80s homages, each case study offers unique insights into the power of visual storytelling in corporate video content.
1. Landstar
Making use of symbolism, Landstar’s animated explainer video takes viewers on a journey through a 3D-modeled landscape that mirrors the circular flourish of Landstar’s logo.
The video not only captures their audience’s attention but also taps into viewers’ subconscious understanding of Landstar’s reputation in the transportation industry.
In particular, the playful visual narrative is highlighted in Landstar’s corporate video, showcasing how symbolism can enhance a service-oriented business in the digital world. So, if you own a business that is of a similar nature to Landstar, make sure you’re taking notes!
2. HubSpot
Known for its marketing expertise, HubSpot has taken a refreshing approach to creating the best corporate videos.
Their endearing 80s throwback video breaks free from the traditional corporate theme, featuring pixelated graphics, comic book artwork, and a synth-heavy soundtrack.
Despite its unconventional style, HubSpot communicates its creative, relaxed, yet professional work culture.
The takeaway here is that your corporate videos don’t have to be too formal; they can actually be fun, engaging, and even humorous, all of which serve to leave a lasting impact on your audience.
3. DuPont
Who said animation has to be limited to entertainment films and shows?
In this corporate video, scientific company DuPont demonstrates the appeal of animated explainer videos in conveying complex information to your viewers.
With a fast-paced narrative and pop art-inspired illustrations, DuPont portrays its range of interests, from agricultural products to high-performance materials.
Throughout the video, we are reminded how a fun, animated corporate explainer video can convert details into a digestible format that resonates with a large audience.
With Renderforest’s corporate video templates by your side, you can achieve professional results similar to these with very little effort, giving you a maximum return on investment.
Doesn’t matter if you’re looking to symbolize your brand, implement fun in your corporate culture, or convey complex information, Renderforest provides the tools you need to make your video creation as easy as baking pie!
Check These 10+ Fully Customizable Corporate Video Templates by Renderforest!
It’s time to upgrade your corporate communication game with Renderforest’s 10+ fully customizable video templates!
Designed to cater to a range of business needs, our templates empower you to create professional, engaging, and share-worthy videos at the tip of your fingers.
From modern presentations to dynamic promos, Renderforest has you covered. Dive into the diverse world of corporate video templates that promise to transform your messaging and captivate your audience.
1. Modern Corporate Presentation
With sleek graphics, smooth transitions, and a contemporary design, this template is ideal for demonstrating your company’s values, achievements, and future goals. The minimalist layout ensures a focus on your message, making a lasting impact on your audience.
So, why not give your video presentation a modern feel but keep it professional and corporate? You can customize it with music, text, and visuals as you use our rich music library and stock footage, or simply upload your own!
Whether you’re pitching to clients or presenting internally, this template easily blends style with substance, providing a visually stunning backdrop for your corporate story.
2. Dynamic Corporate Presentation
You can now enhance your presentations with appealing visuals and show an individual approach to your viewers—no more boring presentations, promotional videos, and slideshows.
Spend a fraction of the time you’d spend with complicated editors and tools. Get fast results and high-quality visuals, all straight from your browser.
Packed with quirky animations, bold typography, and a lively color palette, this template injects energy into your corporate messages. It’s tailored for businesses aiming to convey innovation, agility, and a forward-thinking mindset.
3. Corporate Success Promo
This template is a powerful tool for highlighting your company’s achievements and milestones. It creates a celebratory atmosphere with a mix of impactful visuals, bold text overlays, and uplifting background music.
Share the story of your venture and tell people all about your mission, vision, and goals moving forward. You can promote your business, recruit new professionals, present to investors, and celebrate achievements. With a creative take on visuals, edit texts, add scenes, customize colors, and add audio.
4. Explainer Video Toolkit
From animated characters to infographics and dynamic transitions, this template lets you tell your story in a way that completely appeals to your audience.
Manuals and guides can get very tiring and repetitive. Avoid all the confusion and animate more than 500 interactive scenes.
Enjoy the variety of characters, backgrounds, typography, video and image holders, and more. Introduce your office culture, create promotions, induction materials, video messages, and much more.
So, if you’re introducing a new product, explaining a process, or simplifying a concept, this template makes sure that your message is crystal clear and engaging.
5. Corporate Profile Introduction
Make a memorable first impression with this template, featuring smooth transitions, a polished layout, and customizable text fields. It provides a professional touch to your corporate profile.
Make a corporate profile for your company and introduce everything important about it. Alter the text, use the music of your choice, use images and videos.
Targeting potential clients or new team members? This template sets the stage for a positive and impactful introduction to your brand.
6. Product or Service Promotional Video
Bring your products or services into the spotlight with this template. You can inform your audience about the type of experience your business provides and promote your products and services.
Show, don’t tell!
Create a showstopping slideshow that will highlight all the things people love your product for and introduce it in the best light. Add your text, upload images, select a matching track, or add yours.
If you’re launching a new product or promoting an existing one, this template shows that your promotional efforts are visually beautiful and effective.
7. Corporate Event Announcement
This template lets you announce your corporate events in style by combining elegant graphics, event details, and animated transitions that create lots of anticipation and excitement.
Doesn’t matter if it’s a conference, seminar, or product launch. This template sets the stage for a successful event hosted by your company.
You can also customize the text and visuals to align them with your brand and event theme, creating a promotional video that captures your viewers’ attention and encourages attendance.
8. Marketing Infographic Video
With a focus on infographics and dynamic animations, this template allows you to present marketing data, statistics, and strategies in an engaging and digestible format.
Spell out the data with a convenient infographic video preset. Add your numbers and illustrate raw data in a more clear-to-everyone way with logo animation template.
If you’re planning to report marketing successes or outline future strategies, this template helps make your data both understandable and impactful.
9. Corporate Marketing Agency Promo
If you own a marketing company, you need to show the effectiveness of your strategies. With this template, you can list all your services, benefits, and ways of communication.
It combines modern design elements, bold typography, and appealing transitions to create a promotional video that stands out. In this way, you can showcase your agency’s services, team, and successful campaigns in an unforgettable way.
It is fully customizable, allowing you to tailor it to your agency’s branding and messaging. If you’re targeting potential clients or recruiting top talent, this template helps you present your marketing agency in the best light.
10. Social Media Promotional Video
Designed for various platforms, this template combines eye-catching visuals, animated elements, and concise text to help you create engaging social media content.
With customization options for text, colors, and visuals, you can easily align the video with your brand’s social media strategy.
So, if you’re promoting a sale, introducing a new feature, or simply sharing exciting updates, this template makes your message stand out in the crowded social media world.
11. Customer Appreciation Video
This template helps you express gratitude to your valued customers, bringing together warm visuals, customizable text, and soothing soundtrack to create a genuine and lasting appreciation message.
It’s here to help you portray your “thank you” message if you’re celebrating milestones or anniversaries or simply expressing thanks, adding a sweet and personal touch to your customer interactions.
💡Tip: Try customizing the video with your brand colors and messaging, creating a heartfelt customer appreciation video that strengthens the bond between your brand and audience.
Final Thoughts
In today’s noisy digital world, corporate video content is becoming a no-brainer, especially given that 91% of consumers are craving more videos from the brands that they follow.
The rise of appealing corporate videos is reshaping how businesses communicate with their customers, offering an easy and affordable way to create high-quality content.
This guide has shown you the potential that lies within Renderforest’s numerous templates, highlighting their ability to enhance your corporate messaging in a matter of minutes. Yes, you read that right – minutes.
So, don’t wait on it any longer! Start building your business’ next narrative with Renderforest’s customizable and effective corporate video templates, ready to speak to your audience’s soul.
