18 YouTube Marketing Strategy Tips for Beginners
15 May 2020
3 Apr 2020
It goes without saying that earning money on YouTube is possible. With a result of consistent and quality work, anyone can find success on YouTube. The only question is: how much can you really make out of it? There is no one answer for this, as it depends on many factors.
Basically, how much money you are going to make on YouTube depends on your channel itself, your location, and how much time you are going to invest in it. On average, YouTube monetization for 1000 views (also known as CPM - Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers vary a lot, but most channels get 0.5 USD per 1000 views.
Getting enough active subscribers and viewers in order to make a living out of YouTube, or at least earning some pocket money, is not easy. If you want to know more on how you can engage your audience and make money on YouTube, keep reading because this article is all about it.
Making money online is a convenient way for millions of people to generate revenue by monetizing their skills, resources, and talents.
Founded approximately 15 years ago and with over 1 billion hours of video watched every day, YouTube is the perfect place to start a channel and try to monetize it.
On YouTube, you make money based on the number of views. One thing to note, however, is that you don’t get paid for the video views, but rather for how many views ads get. The average rate of the CPM is the average rate for 1000 ad views. So, in order to maximize your revenue, you need to build a loyal audience to have higher engagement, and upload videos consistently.
You can start a YouTube channel at any moment, but to succeed, it’s essential to have a plan from the start and pay attention to the quality of your content from the very beginning.
Successful YouTubers usually start their video with an intro, which often becomes their trademark. There are many YouTube intro makers online that can help you to create a high-quality intro that will give your videos a professional look. Check out our article on how to create a great intro in several minutes for YouTube without additional technical knowledge.
For a successful intro, you also need to have a logo that sets your channel apart. This can be achieved just as easily, with the help of logo maker tools available online.
The direct way to earn money from your YouTube channel is by associating it with an approved AdSense account. However, not all videos are eligible for monetization. Make sure you meet video monetization policies and YouTube Advertising formats to use this service.
Once you have more than the minimum amount (usually $100), your earnings will be transferred directly to your bank account on a monthly basis. In a few countries AdSense issues checks, but they opt for direct deposits for most of the supported countries.
On YouTube, the secret to success is making videos that are highly engaging and appealing to the viewers. Each view, like, and comment send a signal to the YouTube algorithms that your video is appealing, and as a result, YouTube will send more traffic to your channel.
Take JennaMarbles - one of the most successful YouTubers. With about 3.3 billion total views, the net worth of the YouTuber is around $8 million.
Except for paying attention to the quality of your content, you also need to optimize your channel to rank high on YouTube and improve your visibility. Have a look at this article to learn more about how you can optimize your YouTube channel.
Promoting your channel and videos on the web is another way to increase views, which will transfer into an increase in income. Make sure to share your videos in your social media pages, embed them in your website or blog: all of this will increase your chance to get noticed. Make sure to plan out all the details of your video marketing campaign. The amount of money you make on YouTube depends on your efforts to publicize your channel.
Once you have created an active YouTube channel, you can apply to become a YouTube partner. If you’re granted a partnership, you can access a large variety of content creation tools and get an opportunity to win prizes based on the number of views you have.
You can apply for the membership anytime, but to get top-rated partner programs, you should have accumulated 15k hours of views over the last three months. In this case, YouTube starts to recognize your eligibility even before they check your application.
If you wonder how many subscribers you need to have to start making money, you should know that it is not the number of subscribers that matters but the number of views.
Why having a large and loyal audience is important, however, is that someone with 10,000 subscribers has higher chances to get 1,000 views than someone with 1,000 subscribers. What comes to advertisers, they only when somebody clicks the ad or watches the video for at least half a minute. This means that if your video gets millions of views, but no one clicks on the ads, you won’t make any money.
YouTube Analytics provides a wide range of reports and metrics for you to monitor the progress of your videos and channel. A variety of YouTube stats and reports, including Traffic sources, Watch time, and Demographics reports, are available. You can check the metrics both on a computer or your mobile device.
YouTube view statistics keep you updated on your account earnings, and you will only be paid if you fully comply with YouTube’s payment threshold.
Another way to make money on YouTube is affiliate marketing. Although most affiliate marketers don't put enough effort into this method, it's an effective way to generate significant revenue.
You may, like most affiliate marketers, be using static blogs to drive traffic to affiliate links. YouTube gives an opportunity to supplement this with an active channel that can be a primary catalyst.
Another way to make money on YouTube are Super Chats and the recent addition to the YouTube tools, the Super Stickers. These paid features allow the viewers to highlight their comments during a YouTube live or video premiers. You can learn more about the features of each tool here.
The internet is gradually moving toward videos as the major form of content, and taking this step will put you ahead of the competition.
There are still plenty of skeptical people in this world who do not believe that it is possible to make money on the Internet. Calculating how much a YouTube creator makes annually is no simple feat. Here is a list of the most subscribed YouTubers in the world in 2019.
Now, let's see who are the highest earners on YouTube.
In his channel VanossGaming, Evan Fong gives commentary on video games since 2011, reaching 25 million subscribers. During the last year, the channel earned $11.5 million from paid promotions on YouTube.
Known as DanTDM, Daniel Middleton is a YouTuber, gamer, and an author famous for playing Minecraft and Fortnite. The channel has 22.6 million subscribers and brought its owner $12 million in 2019.
Markiplier is the gaming channel of Mark Edward Fischbach. With 25.4 million subscribers, Markiplier’s channel is among the most subscribed on YouTube. He started making youtube videos in 2012. Aside from his “Let’s Play” series, he also uploads various comedy videos and vlogs, which brought him $13 million in 2019.
PewDiePie, whose real name is Felix Arvid Ulf Kjellberg is popular for his gameplay videos and vlogs. With 104 million followers, PewDiePie is the YouTuber with the highest number of subscribers, and one of the 3 YouTube channels with The Ruby play button. Pewdiepie started his YouTube channel in 2010 and left the university to start making videos.
In 2019 he earned $13 million, $2.5 million less than the previous year.
A newcomer in the list of top 10 earners on YouTube is Preston Arsement, with $14 million in 2019. Preston started his gaming channel TBNRfrags by playing Call of Duty and then began posting prank videos as well. The channel has now grown to more than 5 million subscribers.
Jeffree Star started his journey towards success in MySpace and now has his own makeup line. The beauty mogul has almost 18 million subscribers as of April 2020, earning $17 million last year.
Rhett and Link are the founders of a talk show “Good Mythical Morning,” where they taste unbelievable food combinations, such as mac and cheese sushi. The duo runs three other channels on YouTube, and according to Forbes, also acquired Smosh - another successful channel on YouTube - in 2019. In 2019, they earned a total of $17.5 million.
6-year-old Anastasia Radzinskaya was born in Russia with cerebral palsy. Nastya and her family have five family-friendly channels on YouTube, the biggest one of which is Like Nastya, with 52 million subscribers. The videos mainly feature Nastya and her dad playing with toys. The total number of subscribers of all channels surpasses 128 million. In 2019, through YouTube and her work with toy and food brands, Nastya had earned $18 million.
A team of 5 men known as Dude Perfect combines sports and comedy in their channel for about ten years already. The channel has more than 50 million subscribers, earning $20 million in 2019, the same amount as in 2018.
Starting in 2015 as RyanToysReview, Ryan’s World is a YouTube channel for children. Last year Ryan Kaji, an 8-year-old behind the channel, became the highest earner on YouTube for the second year in a row, earning $26 million.
As of April 2020, the channel has 24,6 million subscribers. In addition to his channel, Ryan now has clothing and toy lines and his own show on Nickelodeon.
You are not skeptical now, are you? None of these vloggers became famous in one day. Their success and earnings are a result of constant hard work and dedication to create high-quality content regularly. You too can start creating your unique videos that will bring you a loyal audience and success. Work hard, dream big, and become successful.
Need some inspiration for your first YouTube video? Check out this article, where we share First YouTube Video Ideas you can use.
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