How Much do YouTubers Make in 2021?

How Much do YouTubers Make in 2021?

13min read  

10 Aug 2020

It goes without saying that earning money on YouTube is possible. As a result of consistent and quality work, anyone can find success on YouTube. The only question is: how much do YouTubers make? Or, how much can you really make doing video marketing?

There is no single answer for this, as it depends on many factors including video views and subscriber base, income streams, ad revenue, affiliate programs, merchandise sales, and sponsorship deals.

How much do youtubers make?


Basically, how much money you are going to make on YouTube depends on your channel itself, your location, and how much time you are going to invest in it. On average, YouTube monetization for 1000 views (also known as CPM - Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers vary a lot, but most channels get paid 0.5 USD per 1000 video views.

Getting enough active subscribers and viewers in order to make money for a living on YouTube is not easy. If you want to know more about how much YouTubers make and how you can engage more people and make money on YouTube, keep reading because this article is all about it. 

  1. YouTube Monetization

Making money online is a convenient way for millions of people to make money by monetizing their skills, resources, and talents.

Founded approximately 15 years ago and with over 1 billion hours of video watched every day, YouTube is the perfect place to start a video channel and try to monetize it.

On YouTube, you make money based on the number of views. One thing to note, however, is that you don’t get paid for the video views, but rather for how many views ads get.Neil Patel channel metrics for 1 million views
Source: Neil Patel
The average rate of the CPM is the average rate for 1000 ad views. So, in order to maximize your revenue, you need to build a loyal audience to have higher engagement, and upload videos consistently. 
You can start a YouTube channel at any moment, but to succeed, it’s essential to have a plan from the start and pay attention to the quality of your content from the very beginning. 

Successful YouTubers usually start their video with an intro, which often becomes their trademark. There are many YouTube intro makers online that can help you to create a high-quality intro that will give your videos a professional look. Check out our article on how to create a great intro in several minutes for YouTube without additional technical knowledge. 

For a successful intro, you also need to have a logo that sets your channel apart. This can be achieved just as easily, with the help of logo maker tools available online.
The direct way to earn money from your YouTube channel is by associating it with an approved AdSense account. However, not all videos are eligible for monetization. Make sure you meet video monetization policies and YouTube Advertising formats to use this service.


  1. How do YouTubers Get Paid?

Once you have more than the minimum amount (usually $100), your earnings will be transferred directly to your bank account on a monthly basis. In a few countries AdSense issues checks, but they opt for direct deposits for most of the supported countries.

On YouTube, the secret to success is to make videos that are highly engaging and appealing to the people who may watch them. Each view, like, and comment send a signal to the YouTube algorithms that your video is appealing, and as a result, YouTube will send more traffic to your channel. 

Take JennaMarbles - one of the most popular YouTubers. With about 3.3 billion total video views, the net worth of the YouTuber is around $8 million.

Except for paying attention to the quality of your video content, you also need to optimize your channel to rank high on YouTube and improve your visibility. Research and learn more about how you can optimize your YouTube channel and video descriptions. 

Promoting your channel and videos on the web is another way to increase views, which will transfer into an increase in income. Make sure to share your videos on your social media pages, embed them in your website or blog: all of this will increase the number of people who will watch your video. Make sure to plan out all the details of your video marketing campaign. How much you will get paid on YouTube depends on your efforts to publicize your channel.

Once you have created an active YouTube channel, you can apply to become a YouTube partner. If you’re granted a partnership, you can access a large variety of content creation tools and get an opportunity to win prizes based on the number of views you have.

You can apply for the membership anytime, but to make it to the top-rated partner programs, you should have accumulated 15k hours of video watch time over the last three months. In this case, YouTube starts to recognize your eligibility even before they check your application.

make money youtube

If you wonder how many subscribers you need to have to make money, you should know that it is not the number of subscribers that matters but the number of views.

Why having a large and loyal audience is important, however, is that someone with 10,000 subscribers has higher chances to get 1,000 views than someone with 1,000 subscribers. What comes to advertisers, they pay only when people click on the ad or if they watch the video for at least half a minute. This means that if your video gets millions of views, but no one clicks on the ads, you won’t make any money.

YouTube Analytics provides a wide range of reports and metrics for you to monitor the progress of your videos and channel. A variety of YouTube stats and reports, including Traffic sources, Watch time, and Demographics reports, are available. You can check the metrics both on a computer or your mobile device. 


  1. How Much does YouTube Pay?

YouTube view statistics keep you updated on your account earnings, and you will only get paid if you fully comply with YouTube’s payment threshold.

Another way to make money on YouTube is affiliate marketing. Although most affiliate marketers don't put enough effort into this method, it's an effective way to generate significant revenue.

You may, like most affiliate marketers, be using static blogs to drive traffic to affiliate links. YouTube gives an opportunity to supplement this with an active channel that can be a primary catalyst. This is one of the ways many YouTubers make money with.

Another way to make money on YouTube is Super Chats and the recent addition to the YouTube tools, the Super Stickers. These paid features allow the viewers to highlight their comments during a YouTube live or video premiers. This allows the viewers to support their favorite creators and can result in a significant boost to the number of money YouTubers make. You can learn more about the features of each tool here.

youtube super stickers

Source: CNET


Another way YouTubers with large following generate revenue on the platform is by producing their own merchandise. If you spend enough time researching famous YouTubers, you will notice that they produce merchandise in their niche. Jeffree Star, with his cosmetic line and famous tutorial videos, is a very prominent example of this. 

The internet is gradually moving toward videos as the major form of content, and taking this step will put you ahead of the competition.


  1. Top 10 Highest-Paid YouTubers

We already know the basics of monetizing your YouTube channel. But how much do YouTubers make?  Let’s take a look at the list of 10 highest-paid YouTubers of the last year for a better idea on how much it is possible to make on YouTube.

  1. Evan Fong (VanossGaming) - $11.5 million

In his channel VanossGaming, Evan Fong gives commentary on video games since 2011, reaching 25 million subscribers and a net worth of $25 million. During the last year, the channel earned $11.5 million from paid promotions on YouTube. 


  1. Daniel Middleton (DanTDM) - $12 million

Known as DanTDM, Daniel Middleton is a YouTuber, gamer, and an author famous for playing Minecraft and Fortnite. The channel has 22.6 million subscribers and brought its owner $12 million in 2019.


  1. Markiplier - $13 million

Markiplier is the gaming channel of Mark Edward Fischbach. With 25.4 million subscribers, Markiplier’s is among the people with most subscribers on YouTube. He started making YouTube videos in 2012. Aside from his “Let’s Play” series, he also uploads various comedy videos and vlogs, which brought him $13 million in 2019.


  1. PewDiePie - $13 million

PewDiePie, whose real name is Felix Arvid Ulf Kjellberg is popular for his gameplay videos and vlogs. With 104 million followers, PewDiePie is the YouTuber with the highest number of subscribers, and one of the 3 YouTube channels with The Ruby play button. Pewdiepie started his YouTube channel in 2010 and left the university to make videos.
In 2019 he earned $13 million, $2.5 million less than the previous year.


  1. Preston - $14 million

A newcomer in the list of top 10 earners on YouTube is Preston Arsement, with $14 million in 2019. Preston started his gaming channel TBNRfrags by playing Call of Duty and then began posting prank videos as well.  The channel has now grown to more than 5 million subscribers.


  1. Jeffree Star - $17 million

Jeffree Star started his journey towards success in MySpace and now has his own makeup line. The beauty mogul then went on to create his own beauty line “Jeffree Star Cosmetics.” His channel has almost 18 million subscribers as of April 2020, earning $17 million last year.


  1. Rhett and Link - $17.5 million

Rhett and Link are the founders of a talk show “Good Mythical Morning,” where they taste unbelievable food combinations, such as mac and cheese sushi. The duo runs three other channels on YouTube, and according to Forbes, also acquired Smosh - another successful channel on YouTube - in 2019. In 2019, they earned a total of $17.5 million.


  1. Anastasia Radzinskaya - $18 million

6-year-old Anastasia Radzinskaya was born in Russia with cerebral palsy. Nastya and her family have five family-friendly channels on YouTube, the biggest one of which is Like Nastya, with 52 million subscribers. The videos mainly feature Nastya and her dad playing with toys. The total number of subscribers of all channels surpasses 128 million. In 2019, through YouTube and her work with toy and food brands, Nastya had earned $18 million.


  1. Dude Perfect - $20 million

A team of 5 men known as Dude Perfect combines sports and comedy in their channel for about ten years already. The channel has more than 50 million subscribers, earning $20 million in 2019, the same amount as in 2018.


  1. Ryan’s World - $26 million

Starting in 2015 as Ryan ToysReview, Ryan’s World is a YouTube channel for children. Last year Ryan Kaji, an 8-year-old behind the channel, became the top earner on YouTube for the second year in a row, earning $26 million. 

As of April 2020, Ryan ToysReview had 24,6 million subscribers. In addition to his channel, Ryan now has clothing and toy lines and his own show on Nickelodeon.


You are not skeptical now, are you? None of these people became famous in one day. Their success and earnings are a result of constant hard work and dedication to create high-quality content regularly. You too can create your unique videos that will bring you a loyal audience, success, and help you earn money on the platform. Work hard, dream big, and become successful.

Need some inspiration for your first YouTube video? Check out this article, where we share First YouTube Video Ideas you can use.

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