How Much do YouTubers Make in 2022?

How Much do YouTubers Make in 2022?

It goes without saying that earning money on YouTube is possible. As a result of consistent and quality work, anyone can find success on YouTube. The only question is: how much do YouTubers make? Or, how much can you really make doing YouTube marketing?

There is no single answer for this, as it depends on many factors, including video views and subscriber base, income streams, ad revenue, affiliate programs, merchandise sales, and sponsorship deals.

 

How much do youtubers make?

 

Basically, how much money you are going to make on YouTube depends on your channel itself, your location, and how much time you are going to invest in it. On average, YouTube monetization for 1000 views (also known as CPM – Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers vary greatly, but most channels get paid 0.5 USD per 1000 views.

Getting enough active subscribers and viewers in order to make money for a living on YouTube is not easy. If you want to know more about how much YouTubers make and how you can engage more people and make money on YouTube, keep reading because this article is all about it. 

  • YouTube Monetization
  • How do YouTubers Get Paid?
  • How Much Does YouTube Pay?
  • Top 10 Richest YouTubers

 

YouTube branding with Renderforest

 

YouTube Monetization

Making money online is convenient for millions of people to make money by monetizing their skills, resources, and talents.

Founded approximately 15 years ago and with over 1 billion hours of video watched daily, YouTube is the perfect place to start a video channel and try monetizing it.

On YouTube, you make money based on the number of views. But before you ask, “How many views do you need on YouTube to make money?” let us clarify that you don’t get paid for the video views but rather for how many views ads get.

Also, note that the YouTube Partner Program requires you to have at least 1000 subscribers before you’re eligible to monetize your YouTube channel. YouTube doesn’t pay for the number of likes on a video. However, the likes convince the YouTube algorithm to push a channel forward.
The average rate of the CPM is the average rate for 1000 ad views. So, to maximize your ad revenue, you need to build a loyal audience to have higher engagement and upload videos consistently.
You can start a YouTube channel at any moment, but to succeed, it’s essential to have a plan and pay attention to the quality of your content from the very beginning. 

Successful YouTubers usually start their video with an intro, which often becomes their trademark. There are many YouTube intro makers online that can help you to create a high-quality intro that will give your videos a professional look.

For a successful intro, you also need to have a logo that sets your YouTube channel apart. This can be achieved just as easily, with the help of logo maker tools available online.
The direct way to earn money from your YouTube channel is by associating it with an approved AdSense account. However, not all videos are eligible for monetization. Make sure you meet video monetization policies and YouTube Advertising formats to use this service.

 

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How do YouTubers Get Paid?

Once you have more than the minimum amount (usually $100), your Youtube earnings will be transferred directly to your bank account on a monthly basis. In a few countries, Google AdSense issues checks, but they opt for direct deposits for most of the supported countries.

On YouTube, the secret to success is to make highly engaging videos that appeal to the people who may watch them. Each view, like, and comment send a signal to the YouTube algorithms that your video is appealing, and as a result, YouTube will send more traffic to your channel. 

Take JennaMarbles – one of the most popular YouTubers. With about 1.7 billion total video views, the net worth of the YouTuber is around $8 million.

Besides paying attention to the quality of your video content, you also need to optimize your channel to rank high on YouTube and improve your visibility. Research and learn more about how you can optimize your YouTube channel and write an attractive video description for it. 

Promoting your YouTube channel and videos on the web is another way to increase views, which will transfer into an increase in income. Make sure to share your videos on your social media pages, embed them on your website or blog: all of this will increase the number of people who will watch your video. Make sure to plan out all the details of your video marketing campaign. How much you will get paid on YouTube video channels depends on your efforts to publicize your channel.

 

Youtube video templates Renderforest

 

Once you have created an active YouTube channel, you can apply to become a YouTube partner. If you’re granted a partnership, you can access a large variety of content creation tools and get an opportunity to win prizes based on the number of views you have.

You can apply for the membership anytime, but to make it to the top-rated partner programs, you should have accumulated 15k hours of video watch time over the last three months. In this case, YouTube starts to recognize your eligibility even before they check your application.

If you wonder how many subscribers you need to make a good amount of money, you should know that it is not the number of subscribers that matters but the number of views.

Why having a large and loyal audience is important, however, is that someone with 10,000 subscribers has a higher chance of getting 1,000 views than someone with 1,000 subscribers. What comes to video advertising, advertisers pay only when people click on the ad or if they watch the video for at least half a minute. This means that if your video gets millions of views but no one clicks on the ads, you won’t make any money.

YouTube Analytics provides a wide range of reports and metrics for you to monitor the progress of your videos and channel. A variety of YouTube stats and reports, including Traffic sources, Watch time, and Demographics reports, are available. You can check the metrics both on a computer or your mobile device.

 

how to make YouTube intro

 

How Much Does YouTube Pay?

YouTube view statistics keep you updated on your account earnings, and you will only get paid if you fully comply with YouTube’s payment threshold.

Another way to make money on YouTube is affiliate marketing. Although most affiliate marketers don’t put enough effort into this method, it’s an effective way to generate significant revenue.

You may, like most affiliate marketers, be using static blogs to drive traffic to affiliate links. YouTube allows supplementing this with an active channel that can be a primary catalyst. This is one of the ways many YouTubers make money with.

Another way to make money on YouTube is Super Chats and the recent addition to the YouTube tools, the Super Stickers. These paid features allow the viewers to highlight their comments during a YouTube live or video premiers. This allows the viewers to support their favorite creators and can result in a significant boost to the number of money YouTubers make. You can learn more about the features of each tool here.

youtube super stickers

Source: CNET

 

Another way YouTubers with large following generate revenue on the platform is by producing their own merchandise. If you spend enough time researching famous YouTubers, you will notice that they produce merchandise in their niche. Jeffree Star, with his cosmetic line and famous tutorial videos, is a very prominent example of this. 

The internet is gradually moving toward videos as the major form of content, and taking this step will put you ahead of the competition.

 

Top 10 Highest-Paid YouTubers

We already know the basics of monetizing your YouTube channel. But how much do YouTubers make?  Let’s take a look at the list of 10 highest-paid YouTubers of this year for a better idea of how much it is possible to make on YouTube.

 

  1. Preston Arsement – $16 million

Preston Arsement creates gaming-focused content on YouTube. He started out creating content about Minecraft. Now, he runs several Minecraft servers. Last year, he was one of the highest-paid YouTubers, with an income of $16 million.

  1. Logan Paul – $18 million

As we have mentioned before, Logan Paul returns to the list after the scandal of 2017. Like his brother Jake, Logan is also posting videos about boxing. He has bouts against former world champions.

Logan is also into NFTs. He was one of the first celebrities to release NFTs. With his first NFT, a World of Women, he had a profit of $200k. Overall, he sold $5 million worth of NFTs in a short period of time. 

Recently, he launched a new NFT collection called 99 Originals. These are the 99 photos he took during the 99 days when traveling around the world.

Besides the profits made from NFTs, Logan Paul had more than 100 million YouTube views last year on his podcast channel Impaulsive.

According to the description of the channel Impaulsive, it is a thought-provoking and mentally stimulating show, where Paul and his friends invite many famous people like Snoop Dogg, Tony Robbins, Gary Vee, Arnold Schwarzenegger and many others!

  1. Dude Perfect – $20 million

A team of 5 men known as Dude Perfect combines sports and comedy in one YouTube channel. The channel has more than 57 million subscribers and earned $20 million in 2020, the same amount as in 2019 and 2020.

 

  1. Ryan Kaji- $27 million

Starting in 2015 as Ryan ToysReview, Ryan’s World is a YouTube channel for children. Last year Ryan Kaji, the 9-year-old behind the channel, became the top earner on YouTube for the third year in a row, earning almost $30 million. 

As of January 2022, Ryan’s World has over 32 million subscribers. In addition to his channel, Ryan now has clothing and toy lines and his own show on Nickelodeon.

  1. Nastya – $28 million

7-year-old Anastasia Radzinskaya was born in Russia with cerebral palsy. Nastya and her family have five family-friendly channels on YouTube, the biggest one of which is Like Nastya, with almost 97 million subscribers. The videos mainly feature Nastya and her dad playing with toys. The total number of subscribers of all channels surpasses 130 million. Through YouTube and her collaboration with toy and food brands, Nastya earned $28 million last year.

  1. Unspeakable – $28.5 million

Unspeakable can’t stop speaking about Minecraft, a famous video game that almost every child likes. He usually creates videos of himself playing Minecraft and other games and uploads them to his 20 million subscribers. The real name of Unspeakable is Nathan Graham, born in Houston, Texas. His videos are kid-friendly as he doesn’t use violence or harsh language.

 

  1. Rhett and Link – $30 million

Rhett and Link are the founders of a talk show “Good Mythical Morning,” where they taste unbelievable food combinations, such as mac and cheese sushi. The duo runs three other channels on YouTube, and according to Forbes, also acquired Smosh — another successful channel on YouTube.

  1. Markiplier – $38 million

Markiplier is the gaming channel of Mark Edward Fischbach. With more than 30 million subscribers, Markiplier is among the people with the most subscribers on YouTube. He started making YouTube videos in 2012. Aside from his “Let’s Play” series, he also uploads various comedy videos and vlogs, bringing him $38 million in the previous year.
  1. Jake Paul – $45 million

Jake Paul is a professional boxer who is currently using his YouTube channel to promote his boxing career. Jake has more than 20 million subscribers on YouTube and has earned more than $45 million thanks to his passion for sports and boxing. Jake won three bouts last year, becoming the favorite of many boxing lovers.  

Jake isn’t the only famous YouTuber in his family. His brother Logan is also a famous Youtube creator. Both had been popular on YouTube for many years until Logan posted a video in 2017, which was filmed in a Japanese forest- a place where many suicides took place. Fans didn’t like this video at all. Their sponsors refused to work with them and YouTube demonetized both of them!

After so many years, both brothers are back on the list of highest-paid YouTubers, however, it seems that the 2017 video isn’t the only scandal they have. 

In May, Paul’s older brother revealed during the last episode of imPaulsive that Paul invested in cryptocurrency and now he is poor! 

This could be true as the crypto market had the biggest crash in recent months, and Bitcoin dropped by 25%. Besides that, he accused Joe Biden of the current crisis of the country and the crash of the crypto market, which doesn’t have anything to do with the president.

  1. MrBeast – $54 million

Jimmy Donaldson (MrBeast on YouTube) is one of the biggest YouTube stars known for his eccentric content, expensive concepts, and huge giveaways. Currently, he has over 97 million subscribers and 5 more YouTube channels.

He became the highest-paid YouTuber with $54 million, which is way more than last year’s number one; Ryan Kaji, with $29.5 million. He is now in the seventh position on the YouTube creators’ list. 

One of his most interesting projects was MrBeast Burger. He had his app and menu, which allowed his fans to order his branded food from more than 1600 restaurants. MrBeast promoted his branded meals on YouTube for his more than 90 million subscribers. As a result, the restaurants sold 5 million sandwiches and they split the profit.

Conclusion

You are not skeptical now, are you? None of these people became famous in one day. Their success and YouTube earnings are a result of constant hard work and dedication to creating high-quality content regularly. You, too, can create unique videos that will bring you a loyal audience, success, and help you earn money on the platform. Work hard, dream big, and become successful.

Need some inspiration for your first YouTube video? Check out this article, where we share First YouTube Video Ideas you can use for your video production.

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Sona is a Creative Content Writer at Renderforest. She is passionate about helping people enter the world of IT, branding, and video creation through easily digestible articles and tutorials.

Read all posts by Sona Hakobyan
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