Senior Digital Marketing Specialist

Armenia, Yerevan / Full time

Job responsibilities
Work closely with the Head of Digital Marketing Department to implement and continually improve overall marketing strategy;
Identify major competitors and research their products, sales, and marketing strategies;
Identify gaps in the market and uncover market trends;
Present your analysis and recommendations to key leaders (and colleagues) throughout the company;
Work across a variety of digital channels including paid search, social media, display, video, websites, and others;
Create and monitor a wide variety of email marketing campaigns. Track and analyze campaign results;
Manage Influencer Marketing Strategies and creative campaigns;
Reach out to social media influencers to pitch a partnership;
Stay up-to-date with digital media technologies and latest trends.

Required qualifications
BA/BS/MS degree in Marketing or related field;
4+ years of proven hands-on Digital Marketing experience;
Experience in brand management, graphic design, and video creation/production is considered a plus;
Prior experience of managing popular social media platforms for lead generation, including LinkedIn, Twitter, Facebook, Instagram, and YouTube;
Experience with e-mail marketing;
In-depth experience with website analytics tools;
Perfect verbal and written communication skills in English;
Team leading experience is a plus.